Step into a candid conversation with Kara Richardson Whitely as she explores the realities of weight stigma, the buying power of plus size consumers, and why brands miss out when they fail to embrace all bodies. Kara shares her powerful story of resilience as a plus size adventurer and advocate, offering insights into how businesses can heal the customer journey and create meaningful inclusion. From the retail industry's blind spots to cultural moments like the Cardi B controversy, this episode challenges assumptions and shows why body diversity is both a moral imperative and a business necessity.