Mark and Jeff sit down with John Downs for a wide-ranging conversation that spans from the high-pressure world of college sports recruiting to the future of AI in the mortgage industry. John shares his approach to guiding young minds toward success, then dives into the hot topic of SEO and GEO. Should content today be built for humans or large language models? The crew takes bets on whether AI could replace John as a loan officer in the next six years, examines a record-setting gap between sellers and buyers in the housing market, and explores how John leverages his trusted appraiser panel as a true competitive edge.