Today’s episode is with sneaker designer and tech entrepreneur Jason Mayden. Jason is the founder of Super Heroic, a footwear brand empowering children to be their own heroes. He’s also the CEO of Trilicon Valley– a modern design collective made up of entrepreneurs, designers, athletes, and all-around creatives. You may recognize him from his time spent at Nike in their digital sports division serving as the senior global design director as well as the director of innovation. During his tenure, he designed  iconic footwear for athletes and cultural icons such as Carmelo Anthony, Chris Paul, Russell Westbrook, and living legend Michael Jordan.

In today's episode, Jason shares how unquenchable desire and focus set the foundation for pursuing his various ambitions. He reminds us about the power of transmuting our own painful experiences, using them as fuel to manifest our dreams and desires. We also discuss why holding your inner child close is important to the overall well-being of your big adult self. 

Things mentioned

DC Comics Dr. Lucius Fox

Trillicon Valley

Jason’s SUPER HEROIC collection 

Cointelpro

What to listen to

Jay-Z - Show You How 

John Coltrane - A Love Supreme, Pt I (Acknowledgment)

YoYo Get Funky - Fast Eddie

Who to follow

Follow Jason Mayden on IG @jasonmayden

Learn more about Trilicon Valley on IG @trilliconvalley

This conversation was recorded on August 4th, 2022.

Host Dario Calmese 

Producer: Coniqua Johnson 

Visual Art Direction and Designs: 

River Wildmen, Adam Selah, Will Domingue

Director of Digital Content: Vicky Garcia

Bookings: K.T. Thompson

Original Music composed by Adam Radice

Audio Edited by Adam Radice

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Watch this and other episodes on YouTube at The Institute of Black Imagination.