In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the ins and outs of running an evergreen campaign in the world of photography.

 

Evergreen campaigns differ from event-driven campaigns as they are designed to remain relevant and effective over an extended period of time. The team covers the importance of choosing the right evergreen areas, including considerations such as target audience, type of content, and campaign goals. They also touch on the strategies needed to effectively market to a specific niche.

 

They explore the benefits of utilising Facebook as a platform for running an evergreen campaign, including its powerful targeting and advertising tools.

 

In this episode you will hear:

• The benefits of evergreen content and marketing 
• The difference between an event driven campaign and an evergreen campaign
• How to market to a specific niche
• What to do when running an evergreen campaign on Facebook

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The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.