How can we motivate--or even design for--more desirable, safer decisions on health, safety and life, and disincentivise riskier decisions?

This episodes explores Gerald Wilde's four tactics of motivating safer behaviour, from his book 'Target Risk 3'.

More research at SafetyInsights.Org

Intro/Output "Dark Synth Wave" by ElephantGreen (PixaBay.com)

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