The CEO's Edge

E70: The Biggest Business Mistakes & Lessons From The Last 6 Months


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This episode is a mini strategy meeting. I share the failures and f**k ups I’ve made in the last 6 months of my business. I think it’s so important see the full picture, the magic and the fuck-ups because it’s not always rainbows and unicorns, successful launches and big numbers. The intention of this episode is to help you hear the mistakes I have made so you can think about the things you can implement in your business to ensure these things don’t happen to you.

Highlights include:

  • Why the biggest mistake is having no strategy
  • The importance of market research
  • The error of making your offer too vague
  • Why timing and knowing your ideal client is key
  • My biggest lesson: presuming that low ticket will sell

Let’s connect:

  • Follow Jenna on Instagram 
  • Check out Jenna's website

LET’S WORK TOGETHER:

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The CEO's EdgeBy Jenna O'Keefe


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