Today we ask what’s going to happen next? What should we all look out for as, when or if things return to whatever normal looks like post-covid. To help answer the question, we asked James Toller and Rob Pope of Mallory Group to give us some clues. Rob, James and Ross Collett of Roco Communications have pooled their knowledge working both in Europe, the USA and Asia and have written a white paper under the heading of There's a New Normal Coming for Sports Rights Holders - Are You Ready? which is available free via Mallory Group’s website. So we use this as a starting point for a conversation which is I think relevant to everyone who touches sport, from top to bottom.

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