Building Better Games

E85: Why Your Game Vision Sucks (And Why You're Not Alone!) with Graham McAllister


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In this episode, we welcome back organizational psychologist Graham McAllister for part 3 of our deep dive into one of the most critical challenges in game development—game vision. If you're a game developer, leader, or aspiring leader, this is an essential conversation that exposes why studios struggle to align on vision and how that misalignment contributes to failed games, frustrated teams, and organizational friction.

Graham shares exclusive insights from his groundbreaking research, revealing why even seasoned studios misfire on creating shared mental models and what happens when product vision and creative vision pull teams in opposite directions. We break down how team psychology, leadership gaps, and missing frameworks are silently derailing your projects—and what you can do to change that.

Whether you're leading a game team, working in production, design, or aiming for studio leadership, this episode will reshape how you approach collaboration, alignment, and success.

Key Topics:

  • The missing link in game vision no one talks about
  • Why teams consistently fail to align on player experience
  • The hidden rift between creative and product vision
  • The psychological traps even veteran leaders fall into
  • How to bridge the communication gap between departments
  • Actionable insights for game makers to improve alignment & culture

Resources & Next Steps: 

Connect with Graham McAllister: https://grahammcallister.com/ 

Read Graham’s research and updates on the upcoming Game Vision book: https://grahammcallister.com/books

Check out Graham’s player psychology book (free online or via Amazon): https://www.amazon.com/Usability-Playtesting-Games-Friction-Points-ebook/dp/B0DXV6PYLZ

Like this episode? Subscribe and hit the bell to stay updated on building better teams and creating successful games:  https://www.youtube.com/@buildingbettergames

 

Join the Community

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Looking to level up your game production skills? Explore our online course designed to help you become a more effective game producer: https://www.buildingbettergames.gg/succeeding-in-game-production

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Connect with Us:

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Twitter: https://twitter.com/BBG_Podcast

Instagram: https://www.instagram.com/buildingbettergames

Website: https://www.buildingbettergames.gg/

YouTube: https://www.youtube.com/c/BuildingBetterGames

Support the Show! Help us create more amazing content by joining us on Patreon:

https://www.patreon.com/BBGOfficial

We want to hear from YOU! What struggles have you faced with game vision on your projects? Drop your experiences in the comments.

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Building Better GamesBy Benjamin Carcich

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