September 24, 2025

E89: 3 New Mortgage Tech Startups

19 minutes

In this episode of Mortgage Tech Talks, we dive into three brand-new mortgage technology startups that recently hit the Canadian market. Each of these companies is tackling a different problem in the broker and consumer journey—from digital mortgage investing, to qualifying first-time homebuyers, to automating document management.

If you’re a broker curious about how tech could change your business—or an entrepreneur looking to build something new in this space—you’ll want to tune in.

⏱️ Timestamps

00:00 – The ROI of tech for Canadian brokers

00:33 – Welcome and episode intro

01:19 – Startup #1: Mercado (mortgage investing platform)

03:42 – Industry leaders branching into new ventures

04:25 – Startup #2: Homie (app for homebuyers and brokerages)

06:36 – Features breakdown: buying power, down payment planning, rate alerts, and more

08:41 – Homie as a brokerage lead qualification tool

10:30 – Startup #3: PureLend (document management & compliance automation)

12:33 – Key features: doc organization, fraud detection, borrower portals

14:10 – Broker-focused pricing model and adoption challenges

16:45 – Partnering with deal submission platforms: the growth unlock?

18:58 – Final thoughts: why mortgage tech momentum is exciting right now

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By Tom Hall