Today’s episode is for anyone who a) worries that their service is too boring to sell or b) thinks that they’re not interesting enough to sell. I talk alot about good girl syndrome and the importance of becoming iconic if you want to lead in your industry. The main block around becoming iconic is playing small because you think you or your service is too boring for Instagram. If you’re playing in the shadows, tune in because boy have I got a story for you. It involves donkeys in the Middle East and a quarter of a million pounds… stick with me, I promise it’s one you’ve got to hear.

Highlights include:

• The secret behind a £250K marketing campaign
• How to storytell and find the magic in what you’re selling
• Why you’re not selling a product or a service, you’re selling a feeling
• How to identify the ripple effect and impact of your service/product 
• How to make 6 figures from emotive marketing

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