This is the second in our Tomorrowland series on sports technology and innovation.

Our guest is Jean Baptiste Alliot who’s in charge of UEFA’s Innovation Hub, which is described as ‘a vehicle for future proofing UEFA and ensuring UEFA stays one step ahead of the latest trends to shape the game’.

So, what does that mean, how does one of sport’s biggest and most commercially successful right owners view the future, what is its strategy on how we watch and play the game now and over the next decade. More specifically, I wanted to know how will they play nice with the giant tech platforms who, depending on your point of view, are either essential partners to reach football’s next audience or parasites seeking to use sport to collect and own ever greater reservoirs of first party data. So, as ever, we weren’t short of things to talk about.

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