Designing a Referable Client Experience

In this episode of the EntreArchitect Podcast, Stacey Brown Randall shares why designing an intentional client experience is the key to long-term business success. She explains that every business, whether by design or default, has a client experience—and those touchpoints deeply impact how clients feel throughout their journey. Stacey emphasizes the importance of understanding not only the logical side of client satisfaction but also the emotional journey clients undergo, revealing how these elements shape lasting impressions and loyalty.

As the author of the new book, The Referable Client Experience, Stacey offers fresh insights into how businesses can foster relationships that naturally generate referrals. She draws from her expertise in teaching entrepreneurs and business owners how to create trust and connection without manipulation, incentives, or even asking for referrals. Her strategies provide a framework for building relationships that lead to repeat business and a steady stream of referrals by focusing on the client’s needs and experiences first.

With her background in organizational communication and years of coaching, Stacey provides actionable advice for architects and business owners alike who want to build meaningful, long-lasting client relationships that sustain and grow their practice.

This week at EntreArchitect Podcast, Designing a Referable Client Experience with Stacey Brown Randall.

Learn more about Stacy at StaceyBrownRandall.com, check out her new book The Referable Client Experience, and connect with her on Facebook, X, or LinkedIn.

Referenced in this Episode

EA240: How to Get Referrals Without Asking [Podcast]

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