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Segment 2: How Leaders Can Listen Better
1. Why listening is important in leadership
2. What prevents leaders from listening to their team
3. Tips on how leaders can become better listeners
4. What leaders can learn by listening
Earn the Ask with Angela Chaney Episode 4: Special Guest: Trish Cody: Using Power Players in Leadership
Introduction
Thank you for taking a look at my show notes for episode 4 of Season 5. In this episode, I have special guest Trish Cody, a leadership coach who has helped hundreds of companies improve their leadership from the ground up.
My Social Media Links
Please connect with me and say hi! It’s my goal to give plenty of value (deposits!) via my social media channels and I’d love for you all to be a part of my groups.
LinkedIn: https://www.linkedin.com/in/angela-chaney-a401ba7/
Twitter: @AngelaChaney33
Facebook: Angela Chaney-Engagement Equity
Private Engagement Equity Facebook Group: https://www.facebook.com/groups/405529950468135
Book Suggestions from This Episode
Engagement Equity: Earn the Ask by Angela Chaney
Mindset: The New Psychology of Success by Carol S. Dweck
Insight: The Surprising Truth About How Others See Us, How We See Ourselves, and Why the Answers Matter More Than We Think by Tasha Eurich
The First Person You Must Lead is You by Retired Brigadier General Rebecca Halstead
How to Think Like a Monk: Train Your Mind for Peace and Purpose Every Day by Jay Shetty
Positive Leadership: Strategies for Extraordinary Performance by Kim Cameron
Snakes in Suits: When Psychopaths Go to Work by Paul Babiak
Resources from This Episode
Shelly Winter of YSC Consulting and her work in leadership and organizational development: https://www.ysc.com
Segment 1: Using the Platinum Rule
1. How leaders treat employees
2. How good leaders treat employees
3. Common blind spots of leaders
4. What prevents leaders from using the platinum rule?
Segment 4: Using EE to Make Asks
· Using ads to make the ask (right cross).
· Hire someone familiar with Facebook ad campaigns for the most success.
· When using posts to make asks, they should be softer sells.
· The goal is ALWAYS to get them off the platform and TO your website.
· How to use automation wisely.
Shows
Previous: Episode 2: Special Guest Brandon Souba
Next: Episode 4: Special Guest Trish Cody
Written by Angela Chaney
Angela is the co-owner and content manager for Pixel Fire Marketing, an Omaha-based online marketing agency. Need a new website, social media management, or an effective CRM to manage your clients? Reach out today at [email protected]!
Segment 3: Using EE to Make Deposits
· 80% of posts should GIVE VALUE (deposits, jabs).
· These are in the form of memes, links, DIYs, jokes, inspirational quotes, etc.
· Scheduling is key.
· Sample Social media calendar
Segment 2: Setting up Your Social Media
· Choosing the right platform: where are your customers? How many platforms can you handle?
· Socially listen first.
· Set yourself up for success by creating a good profile/business page.
· Choose the right person/people to manage it.
Episode 3: Engage with Social Media
IBGR -ReImagine Your Business. Everything a business owner needs to start, grow or exit a business. Come grow with us.
Introduction
Thank you for downloading my show notes on Using Engagement Equity in Online Marketing. I’m excited to talk to you about how you can use platforms like Facebook, Instagram, and LinkedIn to give value to your target market and deepen your relationship with prospects and clients.
Books Recommended in this episode:
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Miracle Creek by Angie Kim
Spook: Science Tackles the Afterlife by Mary Roach
Grunt: The Curious Science of Humans at War by Mary Roach
Stiff: The Curious Lives of Human Cadavers by Mary Roach
Resource from this episode:
Calm and Focus hemp and herbal supplement
Segment 1:
WHY You Need to Use Social Media to Market Your Business
· Your ideal clients are on social media and it influences their decisions.
· Articles referenced during the show:
https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
https://squareup.com/us/en/townsquare/people-discover-new-businesses-on-facebook-more-than-any-other-channel
· Social media for your business is not about YOU, it’s about YOUR CUSTOMERS.
· Basic social media marketing is free.
· You can keep customers up to date.
· Being active on social media shows you care.
Segment 4: He Said/She Said: Networking in Women vs Men
1. Women and connection
2. Men and results
3. Cherish (liked) vs. respected
4. Taking relationships with opposite sex to the next level (without making it weird)
5. Boundaries and values
Shows
Previous: Episode 1: Intro to Engagement Equity
Next: Episode 3: Using Engagement in Online Marketing
Written by Angela Chaney
Want to learn more about me or Pixel Fire Marketing, my online marketing agency based in Omaha, NE? Visit PixelFireMarketing.com or follow us on Facebook, Instagram, Twitter, or LinkedIn! I would also love for you to connect with me on LinkedIn. Shoot me a request and mention you listened to my show.
Segment 3: Referrals from the Opposite Sex
1. How men and women give referrals differently
2. How men and women receive/follow up on referrals differently
3. Dangers of assuming (male vs female energy)
Segment 2: Networking and 1:1s
1. Establishing individual accounts with those in your group
2. Use 1:1s to practice the Platinum Rule
3. Using curiosity to be interested by being interested in your 1:1s
4. We’re Not Really Strangers
Thank you for taking a look at my show notes for episode 2 of Season 5. In this episode, I have special guest Brandon Souba, IBGR host of Success Can be Fun…with FOCUS! In this show we talked all things networking with a special focus on how men and women network differently.
My Social Media Links
Please connect with me and say hi! It’s my goal to give plenty of value (deposits!) via my social media channels and I’d love for you all to be a part of my groups.
LinkedIn: https://www.linkedin.com/in/angela-chaney-a401ba7/
Twitter: @AngelaChaney33
Facebook: Angela Chaney-Engagement Equity
Private Engagement Equity Facebook Group: https://www.facebook.com/groups/405529950468135
Book Suggestions from This Episode
Engagement Equity: Earn the Ask by Angela Chaney
Business Networking and Sex (It’s Not What You Think) by Dr. Ivan Meisner and Hazel M. Walker
Mars and Venus Together Forever by John Gray, Ph.D.
Segment 1: Networking and Group Meetings
1. Why “Givers Gain” is true…but not the whole story.
2. Showing Up in Your Groups both physically and mentally
3. Establishing a collective account with your networking groups
4. Knowing when to say no (to too many groups)
From the publisher's feed
Welcome to the Earn the Ask show with Angela Chaney.
Catch this show live by downloading the IBGR Business Growth Radio App for Android and iOS and gain access to even more great resources. Find the IBGR Business Growth Radio App on Google Play and in the Apple App Store.
Earning the ask is based on our company's philosophy of Engagement Equity and is all about giving your clients or prospects value and earning the right to ask them to take an action. That action can be to visit your website, come to an event you are hosting, leave you a review, or, ultimately, buy your product or service. Too many entrepreneurs ASK without first earning the right to do so. They sell, sell, sell and never think about first giving value and establishing trust.
I am the current owner of Pixel Fire Marketing, an online marketing company based in Omaha, NE. I have more than 20 years of experience in print and online marketing as well as content creation. I focus on helping small to medium-sized businesses grow their businesses through Engagement Equity and enhancing the customer journey.
Listen to Angela LIVE on the IBGR Business Growth Radio App.