Lessons In Product Management

Earning company-wide buy-in through corporate storytelling with Kristy Olinger - SVP Product Management

Listen Later

On today's episode, I sat down with Kristy Olinger, Portfolio Optimization Manager at Citizens Bank, and former SVP of Product at Bank of America. In Kristy's experience, with or without direct authority, it's vital for Product Managers and Product Leaders to gain buyin through influence, and Kristy has found storytelling to be the #1 tool for earning company-wide buyin. That's what we're going to dig into today, so let's get started.  

Here's what we talked about:

  • The underappreciated skill of corporate story-telling
  • Kristy's podcast "the opposite of small talk"
  • How different companies function in terms of how much authority PMs have
  • Why even when you have authority, sociliting feedback is crucial for buy in and better decision making
  • Even without direct authority, PMs have direct responsibility for outcomes
  • Knowing when to stand your ground since the buck ultimately does stop with you
  • Why the best strategy fails if you fail to consider and nurture implementation
  • How the jobs we have are complex, and it's our job to make what we're doing simple, understandable, and compelling
  • There's always more than one path we CAN take, so getting buy-in is critical for the path you've chosen
  • How storytelling is the #1 way to gain that buy-in
  • Why understanding your audience is key to telling the right story the right way

    • Get started with corporate storytelling at: kristyolinger.com/prodcastfreebie


    ...more
    View all episodesView all episodes
    Download on the App Store
    Lessons In Product ManagementBy Path2Product
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    26 ratings

    More shows like Lessons In Product Management

    View all
    WSJ Tech News Briefing by The Wall Street Journal

    WSJ Tech News Briefing

    1,642 Listeners

    Stuff You Should Know by iHeartPodcasts

    Stuff You Should Know

    77,738 Listeners

    Freakonomics Radio by Freakonomics Radio + Stitcher

    Freakonomics Radio

    32,075 Listeners

    Hidden Brain by Hidden Brain, Shankar Vedantam

    Hidden Brain

    43,353 Listeners

    The Bill Simmons Podcast by The Ringer

    The Bill Simmons Podcast

    30,018 Listeners

    Lage der Nation - der Politik-Podcast aus Berlin by Philip Banse & Ulf Buermeyer

    Lage der Nation - der Politik-Podcast aus Berlin

    216 Listeners

    Cold Call by HBR Presents / Brian Kenny

    Cold Call

    197 Listeners

    The Daily by The New York Times

    The Daily

    110,822 Listeners

    The Product Podcast by Product School

    The Product Podcast

    167 Listeners

    Darknet Diaries by Jack Rhysider

    Darknet Diaries

    7,921 Listeners

    The Product Experience by Mind the Product

    The Product Experience

    34 Listeners

    Product Thinking by Melissa Perri

    Product Thinking

    142 Listeners

    The Rest Is Politics by Goalhanger

    The Rest Is Politics

    3,018 Listeners

    This Day in AI Podcast by Michael Sharkey, Chris Sharkey

    This Day in AI Podcast

    199 Listeners

    Product Therapy by SVPG

    Product Therapy

    10 Listeners