Easy Scaling Podcast

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode102

Money talk doesn’t have to be boring—or reserved for the finance bros. In this episode, I sit down with Kaitlyn Carlson, founder and CEO of Theory Planning Partners, to break down what wealth creation actually looks like for female entrepreneurs.

From her time managing wealth for ultra-high-net-worth families to building her own boutique financial planning firm, Kaitlyn shares how she’s rewriting the rules of financial advising. We get into:

• The outdated financial models keeping women stuck (and how to break free)
• Why your financial plan shouldn’t be based on your current bank balance
• The connection between money, mindset, and success (yes, it’s a thing)
• How to regulate your nervous system around money to unlock more abundance
• What most financial advisors won’t tell you about building real wealth

Plus, we talk about why so many women struggle with financial literacy, the emotional side of money, and how to create a plan that aligns with your long-term vision.

If you're ready to shift the way you think about money and start making empowered financial decisions, this episode is a must-listen.

Connect with Kaitlyn:

• Visit Theory Planning for inquiries
• Follow on Instagram: @theoryplanningpartners

Learn more about Easy Scaling’s updated offers:

• COO + Team

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode101

Hey everyone! I’m thrilled to introduce today’s guest, Chelsya Ashley, owner of Cheya Media and an absolute powerhouse when it comes to marketing strategy.

Chelsya brings over 8 years of experience working with major brands like JCPenney, AARP, and Stanley Tools. Now, she’s channeling that expertise into helping health, wellness, and lifestyle brands grow with ease through relationship-based marketing and data-driven strategies. Cheya Media has worked with over 400 companies, and Chelsya is here to share her insights on how to create sustainable growth while staying grounded in what matters most. She’s also one of our expert professors inside Scaling School. 

In this episode, we’re diving into:

• The behind-the-scenes realities of growing and scaling a business.
• Why emotional regulation is a superpower in entrepreneurship.
• How Chelsya navigated a quiet summer season—and what the data revealed.
• Strategies for using data to stay grounded and make smart business decisions.
• A tactical approach to tracking the customer journey and boosting conversion rates.
• The power of email marketing and why it’s a must-have in 2025.
• Chelsya’s unique market research strategy involving Instagram DMs and gift cards.
• How to know when it’s the right time to outsource your marketing—and what to look for in an agency.
• Why Scaling School is the ultimate resource for business owners looking to level up.

Connect with Chelsya:

• Visit Cheya Media for blogs and expert insights.
• Follow on Instagram: @cheyamedia.

Learn more about Easy Scaling’s updated offers:

• Scaling School
• COO + Team

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode100

Hey everyone! Welcome back to another episode of the Easy Scaling Podcast. In our last episode, we gave you a glimpse into our acquisition of Easy Scaling and how we came to lead this incredible podcast. Now, we're going deeper into our journey, revealing more about who we are, our backstory, and our visions for Easy Scaling.

In this episode, we'll share more about our partnership, from how we met online to the dynamics of our working relationship. You'll get a behind-the-scenes look at how we plan promotions, scale businesses, and manage the growth of our clients at the Ad Girls, our advertising agency. 

We’re chatting about:

• The early days of our partnership and the leap of faith we took by signing partnership papers before meeting in person.
• The unique strengths we each bring to the table and how our differences make us a stronger team.
• Our approach to business, emphasizing speed and precision in execution.
• The systems and strategies we use to scale operations and increase revenue.
• How we're applying our successful models from other ventures to propel Easy Scaling forward.
• The importance of clear communication and defined roles in a partnership.
• Our future plans for Easy Scaling and how we aim to support more women in reaching their business goals.
• Insights into effective ad strategies that we've utilized to grow our businesses and how we're adapting those for Easy Scaling.
• A sneak peek into upcoming projects and expansions under our leadership.

Learn more about Easy Scaling’s updated offers:

• Scaling School
• COO + Team

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode99

Hey everyone! Welcome to a very special episode of the Easy Scaling Podcast with a huge announcement. I’m sitting down with Courtney Tarrant and Jennifer Spivak, the new trailblazers at the helm of Easy Scaling. Guess what? They’re also taking over this podcast, making this my final episode as your host.

In this episode, we're unpacking the details of why I chose to pass the torch to Courtney and Jen and delve into the intricacies of the transition process. We’ll explore everything from the early decisions, the emotions involved in letting go, to the strategic steps we took to ensure a smooth handover. This candid conversation is packed with insights, not just on business transitions, but on personal growth and future aspirations.

Join us as we dive into a heart-to-heart about the big changes happening around here:

• Why I decided to sell Easy Scaling
• The journey of selling the business
• Courtney and Jen's vision for the future of Easy Scaling
• How the transition will affect this podcast
• Our personal experiences throughout the selling process
• Insights into maintaining business integrity during ownership transitions
• The role of emotional and mental shifts in my decision to sell
• Strategies for effective change management in business
• How the new leadership plans to innovate and grow Easy Scaling
• A look at what’s next for me and the community we’ve built
• This episode is more than a goodbye; it’s a sneak peek into the future of Easy Scaling and a celebration of new beginnings. Tune in to hear all about the exciting road ahead!

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode97

In this episode, Rachel (Head of Marketing and Sales) and Andrea (Head of Agency Operations) take over the podcast while Jordan is out on maternity leave. They’re diving into the crucial topic of offer validation and market research—why it’s the key to creating a successful offer that truly connects with your audience. From avoiding the disappointment of a flop to gathering data that informs every step of your sales process, they cover everything you need to know about validating your offers.

Whether you’re about to launch a new offer or looking to improve your current one, this episode gives you practical advice on how to make sure you’re creating something your audience actually wants.

What We’re Covering:

• Why validating your offer is the most important first step before creating anything.
• How skipping market research can waste time, money, and energy.
• Real-world examples of how market research has shaped successful offers inside Easy Scaling®.
• Tips for gathering data from your audience.
• How to leverage your analytics and existing data to refine your offers.
  
  

Ready to make our team, your team? Our new My Team is a full service, plug-and-play team with 3 tiered service level to fit any business size and budget. Ready to apply? With only 2 spots available now is the perfect time to get started!

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode96

In this episode, I'm getting into a topic we all deal with at some point: handling conflict in business. Whether it's with a team member, a client, or even between team members, these uncomfortable situations can pop up and throw a wrench in your day. I'm sharing my thoughts on setting a firm no-nonsense policy for disrespectful behavior and how to tell the difference between necessary tough conversations and flat-out rudeness.

I’m talking about why it's so important to nip these issues in the bud to keep a positive and productive work environment. I'll talk about times I've had to let clients go for being disrespectful and how to handle team members who aren't on the same page with your business goals. It's all about making sure your business is filled with people who are all in and ready to help it grow. 

I’m covering:

• Handling interpersonal conflict in business settings
• Setting boundaries with clients and team members
• Differentiating between difficult conversations and disrespect
• Zero tolerance policy for rudeness and unprofessional behavior
• Examples of inappropriate client requests and how to address them
• Importance of maintaining a positive work environment
• Dealing with team members not aligned with business goals
• Firing clients or team members when necessary
• The impact of tolerating disrespect on your business
• Strategies for maintaining a strong, supportive business culture
  
  

Do you have your own business question that you want me to weigh in on? Submit your question now for a chance to have the answer featured on the Easy Scaling® Podcast! Submit your question here.

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode95

Today, I’m peeling back the layers on a topic that touches all of us at some point: burnout. While we often link burnout directly to work overload, my recent conversations, particularly with my coach Julia, have shed light on a different angle—that personal life complexities can be just as much as a problem in leading us to feel overwhelmed and burnt out.

In this episode, I share about how non-work-related stressors have impacted me, illustrating that burnout isn't always about the professional grind. It’s about acknowledging the hefty load we carry outside of work—from family responsibilities to personal challenges. I’ll talk about the importance of recognizing these signs early and giving ourselves the grace to admit when we’re stretched too thin, not just at work but in our personal lives as well.

I’m covering:

• Misconceptions surrounding burnout
• Broadening the definition of it
• Strategies for real self-care
• How to look at your life and determine the areas that are causing you to feel burnt out

Do you have your own business question that you want me to weigh in on? Submit your question now for a chance to have the answer featured on the Easy Scaling® Podcast! Submit your question here.

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode94

In this episode, I'm talking about something that comes up a lot inside Scaling School: building and managing a team. I often discuss this with clients who are navigating the growth of their teams, from hiring their first employee to expanding further. We'll explore strategies for keeping a team motivated, ensuring retention, and fostering loyalty.

I’m getting into the challenges and rewards of creating a supportive team environment that aligns with the core values of your business. From establishing clear lines of communication to recognizing and rewarding team efforts, I'll outline the practices that have not only helped us succeed but also made our workplace a positive and engaging space for everyone involved. This episode is a must-listen for anyone looking to strengthen their team leadership and build a thriving business community.

What I'm Talking About:

• Real-life lessons from my experiences of rapidly growing a loyal team.
• Effective communication practices that keep remote teams connected.
• Autonomy and culture: How fostering these can make or break your team dynamics.
• The significance of training and support in nurturing a team’s growth.
• Why radical transparency in everything from project goals to financial details can empower your team.

Do you have your own business question that you want me to weigh in on? Submit your question now for a chance to have the answer featured on the Easy Scaling® Podcast! Submit your question here.

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode93

In today's episode, I'm unpacking something crucial that every business owner needs to master: following up. You might have heard the old saying, "the fortune is in the follow-up." Trust me, it couldn't be truer, and I'll share why not following up might be costing you more than you think.

We'll go over why following up is a game-changer, enriched with personal stories from my own business adventures. This chat is perfect for anyone who regularly sends out proposals, makes pitches, or wants to get better at sealing the deal.

What I'm Talking About:

• The undeniable importance of following up—it's not just polite, it's profitable.
• My strategies for following up effectively without feeling like you're pestering.
• Stories from my own life about when I've nailed the follow-up... and when I haven't.
• Tips for making your follow-up efforts seamless and stress-free.
• Why understanding the busy schedules of your clients can make your follow-up a lifeline for them.

Do you have your own business question that you want me to weigh in on? Submit your question now for a chance to have the answer featured on the Easy Scaling® Podcast! Submit your question here.

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode90

In this episode, I discuss how I'm preparing for my second maternity leave and the lessons learned from the first. Joined by Andrea, we talk about setting up our business to function smoothly in my absence. Andrea has grown from a VA to heading client services, and we explore what that transition entails.

We go into the specifics of how we've adapted our business model to handle my absence effectively. This includes adjusting team roles, setting up new communication protocols, and implementing systems that ensure all operations continue seamlessly. Andrea's role evolution is just one example of how our team is stepping up to maintain, and even enhance, our client relationships and service quality during this period.

Topics:

• Effective maternity leave planning that keeps the business stable
• Empowering team members by expanding their roles
• Overcoming feelings of guilt when stepping back
• Delegating responsibilities while ensuring client satisfaction
• Using maternity leave as a test to strengthen business operations
• Communicating with clients about transitions to maintain trust
• Encouraging team autonomy and confident decision-making
• Continually refining processes based on feedback
• Recognizing team growth opportunities during leadership absence
• Preparing the team for more responsibility when I'm not available

Links/Resources Mentioned:

• Maternity Leave Plan - PUBLIC: Easy Scaling® I Maternity Leave

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking