Easy Scaling Podcast

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode71

Today’s episode features Alison, a strength, conditioning + nutrition coach for people who want to be more active, athletic, and durable through midlife and beyond. She supports people at different levels of activity and wants to make sure her offers show that. 

In this episode of office hours, we are breaking down Alison’s offer and launch process. We talk about her current audience, ways she can bring in new leads, and what her offer can look like with a recurring launch. We break down her current offer how often she’s opening it and how it could run in the future. I also get into my approach to freebies and lead magnets and what I recommend for higher converting options. 

Topics discussed:

1. How everyone gets jitters before a launch
2. Beta launching and how that launch should be used to inform any future offer launches
3. Launching to your audience in different phases, personally, via waitlist etc.
4. Why you should have your offer’s checkout page ready as soon as you start talking about it
5. The length of a program/container and how that should effect your plan for launching
6. How raising your rates won’t cause your clients to drop off
7. What lead magnets generate more leads
8. Why quizzes make great freebies
9. How big challenges help you rise to the occasion
10. Make sure you differentiate to your audience exactly how your offers are different
11. Timing your launch with ad campaigns
12. Testing is an important step of the launch process and if something doesn’t work you can always change it
13. How you can shift the expectations for your content allowing you to make more

Link/Resources Mentioned:
Alex Hormozi- https://www.instagram.com/hormozi

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode70

In this episode, I'm excited to welcome Jacinta Gandy, CEO and Creative Director of Social Circle. She leads a full-service branding and web design agency based in Brooklyn. Jacinta is also a tenured professor inside Scaling School. 

We talk about the principles of crafting enduring brands and optimizing websites for success. Jacinta covers choosing the right website platform and how to begin with the end in mind when it comes to branding for your business. 

Topics discussed:

1. The importance of starting with clear objectives when it comes to branding and websites
2. How aesthetics can be important but shouldn't overshadow your brand's goals
3. The significance of brand cohesion and its long-term impact on credibility
4. The evolution of a brand and when it might be time for a refresh
5. The critical role of choosing the right website platform and tech stack for your business
6. Why user experience and functionality are just as important as design
7. Start with the end in mind; focus on your objectives when branding and building a website.
8. Don't get too caught up in design trends; prioritize what resonates with your target audience.
9. Be aware of the difference between design and development when hiring professionals.
10. Regularly evaluate your website and brand to ensure they align with your current business goals.

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest, Jacinta Gandy

• Website: socialcircleinc.com
• Instagram: @jacinta_gandy

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode69

I'm pumped to have Ruthie on today’s episode of Office Hours. Ruthie had planned on getting coaching on her messaging, and we took the conversation in a completely different direction. We started talking about her recent launches and current offers and that led to some changes in her product suite, then before we wrapped up we went over some of the messaging for her business. 

In this episode of office hours, we get super specific about who Ruthie is actually serving with her current offers and talk through if that really speaks to her ideal client. She originally started out with the vision of owning an agency and drew back that offer when she hit some common issues in the agency model. We talk through her ideas and what she actually wants to offer and I even look through her website and go over some quick updates she could make on her website to match her updated messaging. 

Topics discussed:

1. Sometimes new offers need time and promotion to get off the ground
2. Testing different messaging and positioning during the launch phase of your offers
3. Taking the feedback and conversations you’re having about your product and use it for content ideas to attract customers who actually align with your offer
4. Failure is part of building a business
5. Make sure you’re keeping the big picture of your business in mind when you’re creating and promoting offers so that they align
6. Don’t create your offers and content for people who can’t afford to work with you
7. You can’t solve everyone’s problem for free when you’re trying to build your own business
8. Keep the scalability and sustainability of your offers in mind if you want to continue to grow
9. Your client’s success is not how you should determine your worth
10. Making mindset work part of a constant practice if you’re hitting a roadblock
11. Creating an agency takes infrastructure right from the beginning

Link/Resources Mentioned:

• Alex Hormozi- https://www.instagram.com/hormozi

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode68

In this episode, I'm thrilled to have Bella Hegarty as a guest. Bella is a a client experience and operations expert and one of our tenured professors inside of Scaling School. Bella revolutionizes the way that founders look at their customer journey.

We're going to explore the fundamental aspects of client experience, dispelling myths and getting to the core of what truly matters. It's not just about adding a few bells and whistles; it's about understanding how your client experience shapes your business ecosystem. We'll cover everything from attracting clients to delivering exceptional service, and even the behind-the-scenes operations that drive it all.

Topics discussed:

1. Importance of client experience in business growth
2. Philosophy of client experience and its relationship-based nature
3. Defining client experience beyond just superficial gestures
4. Encompassing the entire customer journey and back-end operations
5. The misconception of client experience as only pre-sale and post-delivery
6. The role of data collection in identifying pain points and issues
7. Adapting and refining client experiences based on data and feedback
8. The balance between focusing on oneself and meeting client needs
9. The iterative process of improving and adapting offers over time
10. Importance of aligning offers with personal passion and joy

Link/Resources Mentioned:

• Kajabi- https://app.kajabi.com/r/LUJv25ZC/t/x5qu4uwh

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest, Bella Hegarty:

• Website: bellahegartydigital.com
• Instagram: @bellahegartydigital

*some links above are affiliate links which means I will get a small commission if you make a purchase with my link, but you will not pay any extra. I personally use and recommend these products!

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode67

I'm excited to kick off my new office hours segment with Mackenzie Griffith. She is a strength and nutrition coach who helps active, adventurous folks build bodies that can handle any challenge. 

In this episode of office hours, she wanted to discuss her current offers and where she should be focusing her energy that actually helps move the needle in her business. I can’t wait for you to listen to get the in-depth convo for a real conversation and coaching around launching, promoting, and exactly what that looks like. Timelines included!

Topics discussed:

1. Why she feels like she has a small audience of potential students and how her promotion style is leading to a trickle of new clients
2. Planning incentives and urgency to encourage early bird sign-ups
3. Looking at what the current clients really want
4. Brainstorming new types of ideas like a virtual retreat or workshop that would be exciting to potential clients and a perk for current clients.
5. How do people respond to “bonus time” vs. a discount
6. We work together to create a launch plan and timeline 
7. Should pricing info come before or during a sales call

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest, Mackenzie Griffith

• Website: adventurereadyacademy.com
• Instagram: @brasstacksstrong

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode66

In this episode, I'm thrilled to have Lucy Bedewi as our guest. We dive deep into the world of offer positioning, sales strategies, and the powerful impact of injecting fun into your business. Lucy brings her wealth of expertise in the art of crafting irresistible offers and engaging copy that resonates.

Topics discussed:

1. Unleashing creativity in offer positioning
2. Mastering the mindset of high-ticket sales
3. Tapping into authenticity
4. Crafting offers that speak to aspirations
5. The power of differentiation
6. Navigating the fear of charging more
7. Storytelling as a sales tool
8. Fine-tuning your offer's delivery
9. Leveraging social proof and testimonials
10. Leaning into unique themes throughout your copy

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest, Lucy Bedewi

• Website: mywritehandwoman.com
• Instagram: @mywritehandwoman

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode65

In today's episode, I’m talking about the launch of Scaling School and new updates to the podcast. I’m going to get into the process of creating Scaling School, what the timeline and investments looked like to get started and the overall process. For the podcast, I’m introducing two brand series, the professor series and office hours, where I’ll be coaching business owners through real issues so that we can all learn and grow. 

Topics discussed:

• My approach to the podcast one year in
• How I chose the two new series and why I’m excited to dive into them
• The power of honest conversations 
• My favorite way to show up and share information
• The Professor Series vs. Office Hours
• The timeline of the Scaling School launch
• Why the membership wasn’t the offer that scaled effectively
• How I developed the idea of Scaling School and leveraged my business assets
• Developing a unique offer that helps sell itself
• Why utilizing my network made a big difference in this offer
• Why the onboarding process doesn’t have to be perfect to get started
• The investments I made (financial and time) to set Scaling School’s offer and launch up for success

Links/Resources Mentioned:

• Apply to be an Office Hours guest: https://airtable.com/apphuZFE3xWgSX4xx/shr0REOfr3W2dfmNp

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode64

Tune in to this episode to hear me chat with Kaci Ackerman. Kaci went from dental office manager to running a six-figure business in less than two years. She’s a certified business manager and ClickUp expert. She’s worked with over a thousand business owners to streamline their businesses. 

In this episode, we geek out about all things systems and SOPs, which I loved. We also got into the specifics of setting up your team up for success. Team building is such an important aspect of scaling a business that gets frequently overlooked, but not today!

Topics discussed:

1. Why Kaci keeps a lean team and how she’s up her business to function that way
2. Working with contractors vs. employees
3. Different types of contracts: hourly, retainer, flat-rate
4. Choosing team needs based on your specific offers
5. Where you should start when building your team
6. The power of a good virtual assistant
7. Determining where you can actually outsource in your day-to-day activities
8. Think of the long-term goals of your business when building a team, not just what you need right now
9. Breaking down training a new hire into action steps
10.  How much you and your team can benefit from a well-thought-out SOP.

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest, Kaci Ackerman:

• Website: kaciackermanofficial.com/
• Instagram: @kaciackerman
  
  

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode63

Tune in to this episode to hear me chat with Grace Blacksea. Grace is the founder of Quench Collective, a community for like-minded leaders who believe in doing business *differently*. 

In this episode, we talk about how to cut through some of the noise in the online space that can sometimes make things confusing and lead us to investments that aren’t the best for our businesses. 

Topics discussed:

1. The balance between trusting your gut and doing your research on business investments
2. Learning the type of container/program that works best for you
3. The importance of honesty and transparency in sales and online marketing
4. Feeling stuck inside an investment
5. Determining your specific needs before looking for a solution
6. Setting boundaries around what you choose to invest in
7. The good and bad of sales calls
8. Investments should make you feel good and excited, not bad or worried

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest, Grace Blacksea:

• Website: quench-collective.com
• Instagram: @quench-collective

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode62

Tune in to this episode to hear me chat with Natalie Bullen. She is a pricing strategist and sales coach and the owner of Unapologetic Wealth. I’m also thrilled to have her as a tenured professor inside of Scaling School. 

In this episode, we talk about sales and pricing strategy. We also wade into the complete BS that surrounds selling in the online business space. Natalie just hit a huge sales milestone in her own business, and she shares her mindset and strategies around how she achieved this major goal. 

Topics discussed:

1. The traditional sales model vs. how we need to look at selling in the age of online businesses
2. How selling your valuable service or products should be viewed as helping others
3. Taking the personal feelings out of your sales process
4. Why sales scripts don’t work
5. How big brands unapologetically ask for sales and no one is bothered by it at all
6. Pricing strategies and psychology and why they matter 
7. The importance of knowing how much your service actually costs to deliver
8. Taking pricing advice from the right people (and who NOT to take advice from)
9. Natalie’s strategies for hitting her milestone sales month
10.  Why Scaling School is such a powerful resource

Links/Resources Mentioned:

Learn about Scaling School: The holistic, everything-you-need program for sustainable scaling that includes custom education, high-touch support, and real-time strategy for entrepreneurs on the path to scale.

• Jordan’s Branding Photographer- https://www.instagram.com/tiffanymcfallsphotography

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest, Natalie Bullen:

• Website: unapologeticwealth.com
• Instagram: @unapologeticwealth

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview