Easy Scaling Podcast

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode91

In today's episode, we're diving into a topic that every entrepreneur can relate to: patience. Or perhaps more accurately, impatience. Historically, I’ve been an impatient person, and while this trait can fuel our motivation and drive, it can also lead to frustration and poor decision-making.

We’ll explore the dual nature of impatience and discuss how it can both propel us forward and hold us back. This episode is especially relevant if you’ve ever felt the stress of not achieving your goals as quickly as you’d like.

Topics Covered:

• The benefits and drawbacks of impatience for entrepreneurs
• The negative impact of impatience on decision-making and energy
• Insights from the book "10x is Easier than 2x" and how it shifted my perspective on goal-setting
• Why entrepreneurs drive themselves crazy with deadlines, not goals
• The importance of reflecting on your progress and celebrating 10x leaps
• Embracing the long game and releasing yourself from rigid timelines

Do you have your own business question that you want me to weigh in on? Submit your question now for a chance to have the answer featured on the Easy Scaling® Podcast! Submit your question here.

Links/Resources Mentioned:

• Scaling School- https://www.easyscaling.com/scaling-school-summer-session

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

*some links above are affiliate links which means I will get a small commission if you make a purchase with my link, but you will not pay any extra. I personally use and recommend these products!

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode90

In today's episode, we tackle the topic of freebie funnels, but with a twist. While I'm a big advocate for using freebie funnels to significantly grow a list, the real question I'm addressing today is: Do you actually need a freebie funnel right now? This is a question many of you have asked, especially when considering the jump from individual client work to larger group programs. Whether you're contemplating your first funnel or looking to optimize existing strategies, this episode will equip you with the insights to make informed decisions.

Topics:

• Assessing whether a freebie funnel is necessary based on your current list and business stage
• The importance of using data to drive business decisions rather than following trends blindly
• How to leverage existing client acquisition channels like referrals before exploring new strategies
• Practical steps to optimize and replicate successful referral systems

Do you have your own business question that you want Jordan to weigh in on? Submit your question now for a chance for the answer to be featured on the Easy Scaling® Podcast! https://www.easyscaling.com/question

Links/Resources Mentioned:

• Scaling School- https://www.easyscaling.com/scaling-school

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode89

In this episode, I’m talking about why I'm not one to brag about how little I work. It's a trend I've noticed, with people flaunting minimal work hours, but I'm not here to judge. We're all different, with unique goals and expectations when it comes to running a business. But we all know that businesses aren’t built without hard work involved. 

The focus for me is finding balance and doing what I love while gradually reducing tasks I don't enjoy. That's why I've been implementing some simple calendar management strategies, like designating one client-free week per month and blocking off specific days for certain tasks. It's all about setting boundaries and sticking to them, even when it's tough. If you're looking to reclaim your time and optimize productivity, I hope these insights help.

Topics:

• Why the “I only work ten hours a week” formula doesn’t work
• Understanding individual work preferences and goals
• Balancing workloads and striving for businesses where you do what you love
• Challenges faced during the scaling phase of a business
• The significance of context when hearing claims of success with minimal work hours
• Personal experiences and insights into building a successful business
• Strategies for managing time and optimizing productivity
• Implementing calendar management techniques to reclaim time and reduce workload
• Setting boundaries and sticking to them to achieve a more balanced work life
  
  

Links/Resources Mentioned:

• 90-day Planning Formula - https://www.easyscaling.com/90-day-planning-formula

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode88

This episode goes into the importance of quarterly planning and how you can jump into Q2 and make the most of it. With Q1 almost behind us (crazy, right?), it's time to look ahead. Whether you've been planning all along or just getting started, this is your starter guide for the next quarter.

I'll share insights from our 90-day planning process and if you want to dive deeper click here and download our 90-day planning formula. We'll reflect on Q1's successes and challenges, and discuss how to adjust our goals and strategies for Q2.

Topics:

• Reviewing Q1: What worked and what didn't
• Overview of our 90-Day planning process
• Setting goals for Q2: CEO, financial, impact, lifestyle, and business objectives
• Prioritizing to make the most impact
• Focusing on the most important task for Q2
• Revenue goals and setting realistic targets

Loved this episode?

Check out these listener favorites below as we dive deeper into your scaling strategy and the role planning plans in your success. 

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Links/Resources Mentioned:

• 90-day Planning Formula - https://www.easyscaling.com/90-day-planning-formula

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode87

In this episode of the podcast, I’m chatting with Meg Truccano, one of our Scaling School students. We talked about different lead generation strategies, exploring both local and online avenues. Our conversation focused on pinpointing where Meg should concentrate her efforts to maximize her return on investment in terms of time and resources. I love pushing entrepreneurs from the stage of business owner to CEO. This chat with Meg was definitely an example of that. We tackled the challenges of narrowing focus, identifying specific action steps for growth, and talked about using personal connections for lead generation.

Topics discussed:

• Meg shares her journey towards transitioning from entrepreneur to CEO
• How integrating the right technology can prep your business to scale
• Effective lead generation strategies specifically for Meg’s ideal client
• Reviewing where Meg’s clients are actually coming from 
• Evaluating the effectiveness of lead generation efforts without substantial sales data
• Looking at the whole picture of Meg’s business to determine what next steps she needs to focus on
• The challenge of rebuilding business momentum 
• Looking at the potential of local and online networking for fostering meaningful personal connections
• Shifting the focus from outcomes to actionable steps
  
  

Links/Resources Mentioned:

• Sprint to Scale: Visibility Edition- https://www.easyscaling.com/visibility-edition 
• Scaling School- https://www.easyscaling.com/scaling-school
  
  

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking
  
  

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode86

In this episode, I’m chatting with Karen Delano, an Easy Scaling team member and PR and podcast pitching expert. She does all my own pitching and also works with our clients to secure top-notch features and podcast interviews.

We cover the visibility strategy I personally use to get featured in Business Insider, Forbes and Nasdaq. We also go over the ways we position our messaging for podcast pitching. This episode will help you learn how to leverage PR and podcast pitching to grow your audience, expand your authority, and become the brand everyone knows and trusts.

Topics discussed:

• Karen's journey with our team from social support to specializing in visibility and PR pitching.
• The significance of a strategic approach to visibility for business growth.
• Details about the Sprint to Scale: Visibility Edition event, focusing on actionable steps for PR and podcast pitching.
• The importance of mindset and confidence in overcoming barriers to visibility.
• Insights into the collaborative process of refining messaging and pitch strategies.
• The value of building and utilizing a pitch and messaging guide for consistent success.
• Karen's role in providing PR opportunities and support within Scaling School.
• Tactics for identifying and pitching to the right podcasts and media outlets.
• Strategies for leveraging visibility successes for further growth and credibility.
• The ongoing need for refinement and action in visibility efforts for sustained impact.

Links/Resources Mentioned:

• Sprint to Scale: Visibility Edition- https://www.easyscaling.com/visibility-edition 

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode85

In this episode, I get into the nitty-gritty of marketing funnels and ads with Norleena Horton a member of Team Easy Scaling. As someone who's passionate about peeling back the layers of our business strategies, I thought this conversation was important to have. Norleena brings a wealth of knowledge not only as a Scaling School professor but also in handling our own marketing campaigns. We talk about our annual planning template funnel and then go into the holistic approach we take towards our marketing efforts. It's fascinating how interconnected everything is, and this chat highlighted the importance of looking at the bigger picture rather than focusing solely on individual components like ads or a single funnel.

This episode is packed with golden nuggets for anyone looking to deepen their understanding of marketing funnels, the strategic use of ads, and the overarching importance of cohesive messaging in building a successful online presence.

Topics discussed:

• The significance of a holistic approach to marketing funnels and advertising
• The importance of cohesive messaging throughout the marketing and sales process
• Challenges and strategies for optimizing marketing campaigns in real-time
• The role of data in making informed adjustments to improve campaign effectiveness
• Understanding the interconnectedness of various marketing components for overall success
• The impact of strategic decisions on the scalability and sustainability of marketing efforts
• Reflections on personal experiences with marketing funnels and the lessons learned

Links/Resources Mentioned:

• Scaling School- https://www.easyscaling.com/scaling-school

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode84

In today's episode, I’m talking about effective goal-setting with Scaling School student, Jillian Anderson. Jillian is in the process of building her copywriting business and has some lofty goals for 2024. 

We chat through her main goals, what that looks like in clients needed for each of her offers, where her focus should be to achieve them and so much more. If you’re interested in a real look at goal-setting and mapping out your year this episode is definitely worth a listen!

Topics discussed:

• What it looks like to set goals and plans when your business is still new
• Focusing on sustainability when goal setting and scaling
• Planning for not only your business’s future but your own financial future
• Why you should be breaking your goals down by quarter to manage and track them better
• How building a team factors into your goal setting
• Why data collection and reflection are valuable in any planning process
• The benefits of setting realistic and big goals for your business
• Factoring in the client acquisition process to your plans
• Optimizing processes to allow you to hit your goals

Links/Resources Mentioned:

• Schedule a 5-Year Planning Intensive- https://www.easyscaling.com/offers/Juh2g2FK/checkout
• Easy Scaling Annual Review and Planning Templates- https://www.easyscaling.com/annual-review-and-planning
• ClickUp Template for Org Chart-
  https://app.clickup.com/template/subcategory/t-901400473902/e856a650541e38e

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode83                                           

In this episode, I’ve invited my coach and frequent podcast guest, Julia DeWolfe to take a look at the past year in the online business space and make some predictions on what’s coming up in 2024. Julia is a business and mindset coach and also a tenured professor for Scaling School. 

Julia and I talk about what we saw in the 2023 online business world, the good, the bad and the things we want to leave behind. Then we get into what we’re predicting for 2024 and what we’re planning for our own businesses. 

Topics Covered:

• How the online business space has changed over the last year
• What we think helped the businesses that grew in 2023
• The pivots and changes we focused on at Easy Scaling
• The importance of diversifying revenue
• Focusing on validated offers before launching new things
• Leaning into your team to continue to expand your offers
• Paying attention to the market and what needs your business can fill
• How making quick decisions can get your business ahead of the curve
• My experience with Scaling School and how I had to change up my launch strategy
• How cookie-cutter strategies and marketing have made a lot of people sound the exact same
• Why differentiation is going to matter in 2024

Links/Resources Mentioned:

• Annual Planning Retreat- https://www.easyscaling.com/annual-planning-retreat
• Annual Review and Planning Templates- https://www.easyscaling.com/annual-review-and-planning-templates
• Scaling School- https://www.easyscaling.com/scaling-school

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest Julia DeWolfe:

• Website: juliadewolfecoaching.com
• Instagram: @juliadewolfecoaching

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode82                                              

In this episode, I sit down with a frequent guest of the podcast, Emma-Louise Parkes. Emma-Louise is a business and mindset coach and also a tenured professor for Scaling School. If you’ve tuned in to the last few episodes of the podcast, you know that I’m big into planning for your business. (And the Easy Scaling Annual Planning Retreat is a product of that, I would love for you to join me!) But I know that planning and the mindset behind it is huge and really different for each individual. 

Emma-Louise and I cover some common mindset blocks when it comes to long-term business planning and how to overcome them. We get into how bandwidth affects the ability to plan and knowing how to set yourself up for success when it comes to a planning session. Emma-Louise also talks about her own experience with setting a plan and taking action and staying consistent, even when it didn’t produce fast results. I can’t wait for you to listen!

Topics Covered:

• Why planning can seem so difficult and overwhelming
• What to do when you’ve been unsuccessful in sticking with plans in the past
• How to prepare yourself for a planning session to show up as your best CEO self
• Setting up your schedule to have the bandwidth for big picture planning
• The mindset needed to be consistent with a plan
• Keeping your perspective positive
• Why you should be surrounding yourself with people further ahead than you
• Making goals that stretch your comfort zone
• The importance of the “belief” piece of planning and expanding the idea of what is possible for you and your business
• How your past planning self doesn’t have to inform your future ability to plan and carry out new action
• Why stretch goals make a bigger impact in your planning process
• Good, better, best goal setting approach as a concept to help get out of safe goal setting mindset
• Learning from missed goals and building on them instead of letting it crush you
• How to get back on your plan if you’ve fallen off 

Links/Resources Mentioned:

• Annual Planning Retreat- https://www.easyscaling.com/annual-planning-retreat
• Annual Review and Planning Templates- https://www.easyscaling.com/annual-review-and-planning-templates
• 5 Year Plan Example- https://docs.google.com/document/d/1qLDDu3pypS9M4NCe65DpEIt0wJGkhZNxHcoxJAni_Hk/edit?usp=sharing
• Scaling School- https://www.easyscaling.com/scaling-school

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with Emma-Louise,

• Website: https://theambitiousintrovert.com/
• Instagram: @emmalouparkes