Easy Scaling Podcast

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode61

Tune in to this episode to hear me chat with my very good friend Emma-Louise Parkes, a mindset coach and consultant for introverts. We’re flipping the script and letting her ask the questions today as we sit down and chat about my business background and give you an introduction to Scaling School.

In this episode, we cover a lot of ground including how I got started in the online business world, what I’m passionate about and how Scaling School came to be. I’m excited for you to hear more about what Scaling School includes and how the customizations and assessments will create a completely unique experience for each student.

Topics discussed:

1. Starting my first business
2. Learning and growing through it and eventually selling it when it wasn’t aligned with what I wanted to do anymore
3. How I built my second business with a friend, creating an in-person business mastermind
4. My confidence and growth throughout the process
5. How Easy Scaling has been on a quick path of growth because of my past business experiences
6. The Easy Scaling Method and how it helps set the foundation of Scaling School
7. How there is no one thing that will make your business successful
8. Finding the right offer that is aligned with you and how you want your business to function is key
9. Looking at your business as a complex, holistic system and how that helps determine what steps to take next
10. What stage of business you should be in to be a good fit for Scaling School

Links/Resources Mentioned:

Learn about Scaling School: The holistic, everything-you-need program for sustainable scaling that includes custom education, high-touch support, and real-time strategy for entrepreneurs on the path to scale.

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with my interviewer, Emma-Louise Parkes:

• Website: https://emmalouiseparkes.com
• Instagram: @emmalouparkes
• Facebook Group: The Ambitious Introvert® Network

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode60

In this episode, we’re talking about mindset blocks and how we should actually be approaching them. Julia gets into the issue with blocks vs. framing them as beliefs instead and how this helps you move past them. This is just a peek inside what Julia will be teaching inside Scaling School.

My guest is Julia DeWolfe, she is one of my coaches, a certified Cognitive Behavioral Therapy practitioner, and what she calls an 'everything coach' for entrepreneurs.

Julia is a regular guest on the podcast and together we explore the more emotional side of business ownership and dig into many of the things that I've personally struggled with or overcome in my own business.

Topics discussed:

• Why we should be reframing mindset blocks into beliefs
• How to ask the right questions to help you look at the next steps, instead of getting stuck
• My experience with my belief about what maternity leave should look like and shifting those expectations
• How the word  “should” can be a red flag that you need to examine your belief around something
• How your own coping behaviors can make your beliefs feel more real
• Recognizing cognitive distortions can lead to examining other evidence to see your beliefs may not be true
• Coming from a place of understanding instead of fixing
• Understanding your beliefs can lead you to a path of working past them
• Moving past beliefs requires putting in the work and taking action
• How Julia is teaching these methods in detail in Scaling School

Links/Resources Mentioned:

Learn about Scaling School: The holistic, everything-you-need program for sustainable scaling that includes custom education, high-touch support, and real-time strategy for entrepreneurs on the path to scale.

• Books Mentioned-
  • Byron Katie Books-

Loving What Is- https://a.co/d/2v9IIk8

I Need Your Love - Is That True?- https://a.co/d/gEnQAHG

• The Inheritance Games- https://a.co/d/eErCib7
• The Summer I Turned Pretty- https://a.co/d/9KR3gIX

More of Jordan’s Favorites-

• Delirium (Delirium Trilogy, 1)- https://a.co/d/cIyx0eJ
• Red Queen (Red Queen, 1)- https://a.co/d/czBRmBw
• Matched- https://a.co/d/gCwZvKA
• The Sowing (The Seeds Trilogy) - https://a.co/d/cpKVbmL

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest Julia DeWolfe

• Website: juliadewolfecoaching.com
• Instagram: @juliadewolfecoaching

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode59

In today's episode, I’m chatting about how to outsource and delegate in a way that actually moves the needle in your business. It’s important to make sure you’re outsourcing the right things in a way that helps you scale your business. I know it can feel tough to hand off tasks, but if you’re approaching it in the correct way it will save you time and energy.

Topics discussed:

• What are the right and wrong things to outsource
• How to actually hand over control when you decide to delegate tasks
• Just because you can do it faster doesn’t mean it saves you time or money in the long run
• The false narrative that you’re the only one who can do things the right way
• Your team can actually come up with new and better ways 
• Not using your time wisely and doing the things that only YOU can do
• Hiring can feel overwhelming but don’t let that stop you from outsourcing
• Get clear on your priorities so that you’re outsourcing the things that you really need help with
• Four action steps to get you ready to outsource successfully  

Links/Resources Mentioned:

• Simplify + Systematize + Scale Mini Course- https://www.easyscaling.com/mini-course

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode58

In today's episode, I’m talking about six things that make owning a business really hard that we don’t talk about enough. It can be tough days when we’re dealing with all negatives or feeling the weight of making decision after decision for your business. Some things just feel heavy and I want to acknowledge them. 

My go-to affirmations when I feel like giving up:

• Things always work out.
• It’s my job to hold this risk.
• Success comes from trial and error.
• I trust myself to make good decisions.
• Doubt is part of the process.
• This decision won’t break my business.
• I can always change my mind.

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode57

In today's episode, I’m sharing the behind the scenes details of two very specific inflection points in my business: a failed course launch and an almost failure that I turned into one of our most successful programs.

I also want to give you some insight into how I approach failure in general and how the way you think about failure can be deeply powerful in helping you get to the next level. 

Topics discussed:

• My “on paper” course launch failure that happened shortly after starting my business
• The investments I made when launching my first passive funnel (and how much I made from it)
• The tangible benefits I got from my failed course launch (including over 10,000 leads to my email list)
• Lessons learned on the importance of messaging and offer positioning
• Two opposite examples of deciding whether I should cancel a group program launch after 1 sign up
• The #1 piece of advice I got that turned my launch (and business) around
• The difference between a NO vs. fear/doubt

Resources Mentioned:

• How to use Facebook ads to scale to 7-figures quickly with Jennifer Spivak- https://www.easyscaling.com/blog/episode9

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode56

Tune in to this episode to hear me chat with my very good friend Emma-Louise Parkes, a mindset coach and consultant for introverts. She’s been on the podcast many times, but we talk about life and business almost daily and decided to bring our convo to the mic to share our thoughts with you. 

In this episode, we compare some of the different types of support you can get from a coach or consultant and what to consider before making investments in yourself and your business. We also get into how we feel about icky marketing in the online business space and share some of our frustrations... But we also talk about all the things we love about being an online business owner. 

Topics discussed:

1. Why mindset and strategy work are both important
2. How sales language can turn icky fast in online marketing
3. The energetic exchange of investing in yourself
4. How Emma-Louise was shamed on a sales call for wanting to take time to think about a decision 
5. The vulnerability that comes with building your business
6. How there is never going to be one “magic” thing that transforms your business
7. Why holistic programs help you achieve overall results
8. What puts you in a “boom and bust” cycle 
9. Quantum leaps in your business and how it’s not just a sexy marketing term, it actually takes long-term continued work. 
10. How the online coaching space can create codependency 
11. How Emma-Louise and I are collaborating together in person in London with a VIP day

Links/Resources Mentioned:

• London VIP Day with Jordan and Emma-Louise (only 2 spots)
• $100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest, Emma-Louise Parkes:

• Website: theambitiousintrovert.com
• Instagram: @ambitiousintrovert
• LinkedIn: Emma-Louise Parkes
• Facebook Group: The Ambitious Introvert® Network

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode55

In this episode, we're getting very real about dealing with tough times in business. We also have a fun time chatting about the pitfalls of personality tests, embracing your quirks as a CEO, the importance of having a growth vs. a stuck mindset, and sooo much more!

My guest is Julia DeWolfe, she is one of my coaches, a certified Cognitive Behavioral Therapy practitioner, and what she calls an 'everything coach' for entrepreneurs.

Julia is a regular guest on the podcast and together we explore the more emotional side of business ownership and dig into many of the things that I've personally struggled with or overcome in my own business.

Topics discussed:

• Feeling gratitude and being in “awe” of ourselves and our business
• How to come out of survival mode 
• Having a more balanced view of your shortcomings and mistakes
• Not operating your business out of a place of shame
• Looking for learning opportunities in every mistake
• Having a growth vs. stuck mindset
• Using personality tests effectively
• Running worst case scenarios
• Figuring out your CEO quirks
• The time and energy burden of social media

Links/Resources Mentioned:

• Cognitive Distortion Worksheet (free)

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest Julia DeWolfe

• Website: juliadewolfecoaching.com
• Instagram: @juliadewolfecoaching

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode54

In this episode, I’m talking about my objection to the entire idea of handling objections.

I don’t know about you, but I don’t particularly like being “handled” on sales calls.

Sometimes people have legitimate questions that deserve an answer and sometimes they have legitimate objections that deserve to be respected.

If you’re like me and have felt “the ick” when hearing advice on approaching objections, you’ll definitely want to listen to this episode.

Here's some of what I dive into in this episode:

• What is and is NOT an objection
• The #1 thing that's key to selling confidently
• Parting ways on a positive note when there is an objection
• The difference between manipulation vs. being supportive
• The nuance around money 

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode53

In today's episode, I’m talking about the exact places my clients come from. As I’ve built Easy Scaling for the last 18 months, I’ve carefully tracked exactly where my high-ticket clients find me. It’s important to me that I show up in places that make sense for me AND my business. I like to see where each of my clients is coming from so that I can make choices based on what is actually moving the needle in my business. I also want to ensure I’m not spending my time and money in areas that don’t grow the business as much as some would think.

Topics discussed:

1. The exact breakdown of where my clients have come from (including percentages for each)
2. Where and how I show up to make the biggest impact on gaining high ticket clients
3. How paid ads and organic networking have factored into my growth
4. Why you should be evaluating where your clients come from

Connect with Jordan Schanda King:
Website: easyscaling.com
Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode52

In today's episode, I’m talking about all things time and calendar management and what works for me. We all know how important time management is but it’s usually easier said than done to actually implement real changes. If you’re constantly feeling drained and that your calendar is chaos, you aren’t alone. But luckily there are practices you can try to help gain control over your schedule. 

Time and calendar management tips that I use to keep my schedule on track:

• Designate days for specific types of calls. This helps me focus on what I need to do each day without having to completely switch gears to different aspects of my business. 
• Block out my calendar for 1-3 weeks based on what’s going on in my personal life. For example, if I have 4 calls scheduled in a day, I’ll go in and block off the rest of my day so that I don’t schedule anything else and end up overwhelmed. 
• Cancel and reschedule liberally. I give myself permission to cancel and reschedule as needed based on my schedule as it changes. I try really hard to not reschedule client calls, but the rest I try to keep flexible. 
• Tracking my cycle. Cycle syncing is a game changer when it comes to creating a calendar and schedule you can follow through on. Check out Julia’s episode on cycle syncing to learn more. 
• Once per month, I block an entire week off as my “client off week” and I plan ahead for 3-6 months so that my client and mastermind calls are skipped for those weeks.
• Keeping a running list of tasks in my notes app. I can access it on my phone and computer and check it throughout the day and use it to prioritize my tasks. 
• I encourage my clients to set a monthly focus. That’s a bigger picture view on the entire month that answers the question: if nothing else got done this month, what should I get done that would still make the entire month feel like a success? This helps keep your mindset on the things that really matter in your business. 

Links/Resources Mentioned:

• How to cycle sync your business and tap into your hormonal superpowers with Julia DeWolfe- https://www.easyscaling.com/blog/episode18

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview