Easy Scaling Podcast

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode81                                              

In Episode 81 of the Easy Scaling podcast, I sit down with Jenny Jones, a master of metrics and data interpretation. This episode is for the data nerds and those who aspire to be! Jenny and I get into important business metrics, discussing how to effectively measure and interpret data to propel your business forward. From operational efficiency to revenue goals, we cover it all, offering insights and strategies that are critical for any business looking to grow and thrive.

This episode is packed with valuable information, including real-life examples and practical advice. Whether you're a seasoned business owner or just starting, understanding the significance of metrics in guiding your business decisions is crucial. Jenny's expertise shines as we explore various aspects of data analysis, making this complex topic accessible and exciting. So, tune in and get ready to up your data game!

Topics Covered:

• Metrics are essential for measuring business objectives and goals.
• Key metrics include revenue, customer satisfaction scores, and churn or retention rates.
• Quantitative and qualitative methods are both important in measuring customer satisfaction.
• Understanding where clients come from helps in focusing marketing efforts effectively.
• Tracking marketing and sales initiatives is crucial for business growth.
• Operational metrics, like time tracking, can greatly impact profit margins.
• Setting realistic revenue goals is a critical part of business planning.
• The importance of reviewing past data before setting new goals cannot be overstated.
• Team performance metrics can help in managing and incentivizing employees effectively.
• Utilizing tools and resources like Scaling School can aid in effective data analysis and goal setting.

Links/Resources Mentioned:

• Annual Review and Planning Templates- https://www.easyscaling.com/annual-review-and-planning-templates
• 5 Year Plan Example- https://docs.google.com/document/d/1qLDDu3pypS9M4NCe65DpEIt0wJGkhZNxHcoxJAni_Hk/edit?usp=sharing
• Scaling School- https://www.easyscaling.com/scaling-school

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with Jenny Jones:

• Website: www.jennymjones.com
• Instagram: @jennymjones_
  
  

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode80                                              

In this episode of our podcast, I'm thrilled to bring Andrea, a member of the Easy Scaling team, into the spotlight. As we talk about our journey at Easy Scaling, Andrea and I reflect on the continuous evolution of our company, the pivotal changes we've embraced, and the adaptability that has been key to our success. It's a candid conversation that peels back the layers of managing team dynamics, navigating company pivots, and the art of making decisions that align with our vision and goals. Join us as we share insights from behind the scenes of Easy Scaling, offering a raw and real perspective on the challenges and triumphs of scaling a business.

Andrea's story is particularly inspiring. Starting as a tech VA and evolving through various roles to become a central figure in team and client management, she really shows the growth mindset that drives our team. Our discussion covers the specifics of team onboarding to the strategic shifts in our business model, including the introduction of innovative offers like using a revenue share model.

Topics covered:

• Introducing Andrea, employee at Easy Scaling and her journey within the company.
• Discussion of the company's culture of experimentation, adaptability, and continuous improvement.
• Andrea's transition from a tech VA to a pivotal role in client and team management.
• Insights into the evolution of Easy Scaling's product suite and service offers.
• The shift from traditional client management tools to more effective systems like Slack.
• Exploration of the revenue share model and its impact on client relationships and business growth.
• Andrea's role in team management and the importance of finding the right fit for team members.
• Discussion on how transparency in financial matters builds trust and investment among team members.
• The significance of client onboarding and how Easy Scaling has adapted its approach over time.
• Reflections on embracing change and the willingness to let go of initiatives that no longer align with business goals.

Links/Resources Mentioned:

• Gusto is our go-to for all things payroll. They offer full-service payroll, automatic tax calculations, and compliance help. And if you use our link you'll receive a $100 gift card when you run your first payroll! - https://gusto.com/y/jordan1f34
• Scaling School- https://www.easyscaling.com/scaling-school
• When to Pivot- https://www.easyscaling.com/blog/when-to-pivot

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode79                                              

In today's episode, I'm excited to welcome Ariana, a key player on the Easy Scaling team, to discuss the ins and outs of our innovative BSAT tool and the impactful Scaling School program. We're taking a deep dive into how these resources are reshaping the journey of business scaling. Together, we explore the aspects of the BSAT and how it serves as a cornerstone in guiding entrepreneurs towards strategic growth. Join us as we navigate the unique blend of expert insights and practical steps that make Scaling School an indispensable tool for business owners seeking meaningful and sustainable expansion.

Ariana and I talk about the complexities of the BSAT, highlighting its evolution from a 36-question tool to a comprehensive 70-question assessment. We discuss Ariana's vital role as the Student Success Manager and how she ensures each Scaling School participant maximizes their program experience. Expect to gain insights into common challenges faced by businesses at various growth stages and how the interplay of planning, visibility, and sales can make or break success. We also touch on the iterative process behind the continuous enhancement of both the BSAT and our advising approach, ensuring they remain relevant and effective for diverse business types. This episode is not just informative but a candid reflection of our passion for empowering entrepreneurs through tailored support and data-driven strategies.

Topics covered:

• Introducing the BSAT – Easy Scaling's innovative tool for assessing business growth potential.
• Exploring the essential elements of business success: leadership, product offerings, visibility, operations, planning, and sales.
• The growth of the BSAT – expanding its reach and depth for a more thorough analysis.
• Ariana's role in guiding Scaling School students towards achieving their business goals.
• Identifying and addressing common themes in business challenges across different growth stages.
• The crucial link between effective planning and achieving sales and visibility targets.
• Utilizing the BSAT as a roadmap for pinpointing key areas of business improvement.
• The development of the BSAT and advising processes in Scaling School – a journey of continuous refinement.
• Adapting Scaling School to meet the diverse needs and stages of various businesses.
• Emphasizing the importance of regular benchmarking and data-driven decision-making in tracking business progress.

Loved this episode? Check out these other listener favorites on scaling strategy and the role of planning.

Real Talk | Strategic planning and goal setting
Team Meeting | BTS of Easy Scaling's five-year plan

Links/Resources Mentioned:

• Scaling School- https://www.easyscaling.com/scaling-school
• Take the B-SAT- https://www.easyscaling.com/b-sat-v2

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode78                                              

In this episode, I'm going straight to the heart of the misconceptions that are holding entrepreneurs back. Drawing on my decade-long journey as an entrepreneur and a behind-the-scenes fractional COO, I’m shedding light on the genuine, often unspoken challenges of scaling a business.

Topics discussed:

• My background and motivation for debunking common scaling myths.
• Myth #1 - Scaling Without Hard Work: My perspective on the essentiality of hard work in scaling, supported by statistics on women-owned businesses.
• My views on the importance of having trusted advisors and a team for successful scaling.
• I get into the statistical data to illustrate the impact of team building on business revenue.
• Myth #2 - Needing to Do Everything to Scale: My frustration with the misconception that business owners need to handle everything themselves to scale.
• My personal struggle with patience in business and the importance of strategic action.
• Identifying Key Actions for Scaling: The process we use in Scaling School to pinpoint specific actions for business growth.
• Custom Academic Advising in Scaling School: The unique advising approach we offer, focusing on tailored action items for each quarter.
• Myth #3 - A Perfect Path to Scale: My criticism of the one-size-fits-all approach and advocating for a custom scaling plan.

Links/Resources Mentioned:

• Scaling School- https://www.easyscaling.com/scaling-school
• Take the BSAT- https://www.easyscaling.com/b-sat-v2

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode77

In this episode, I'm joined by Savannah, a member of the Easy Scaling team, to delve into the behind-the-scenes of our five-year planning process. We discuss everything from the preparation work to the collaborative planning process and how we translated our ideas into key performance indicators (KPIs) for our five-year plan. 

We also emphasize the importance of this process and its role in gaining clarity and perspective on the business. Additionally, we touch on how we continue to use our five-year plan for long-term success.

Topics discussed:

• The multi-phased approach to creating a five-year plan.
• The Vision Traction Organizer and its role in clarifying business fundamentals.
• The importance of flexibility and adaptability in long-term planning.
• Setting ambitious goals and embracing the potential for failure in entrepreneurship.
• The benefits of having a collaborator or sounding board during the planning process.
• The role of revisiting and refining long-term plans as the business evolves.
• The challenge of balancing the desire for flexibility with the need for structure in planning.
• The significance of getting clarity on core values and mission for a business.
• The motivational aspect of setting ambitious goals and striving for them in entrepreneurship.

Loved this episode and ready to start your five-year plan?

You'll also want to listen to this episode on strategic planning and goal setting to make sure your plan is aligned strategically with your goals. 

Real Talk | Strategic planning and goal setting for Q2

Links/Resources Mentioned:

• 90-Day Planning Formula
  • https://www.easyscaling.com/90-day-planning-formula
• Annual Planning Templates
  • https://www.easyscaling.com/annual-review-and-planning
• Easy Scaling Example Five Year Plan
  • https://docs.google.com/document/d/1qLDDu3pypS9M4NCe65DpEIt0wJGkhZNxHcoxJAni_Hk/edit?usp=sharing
• 5 Year Planning Offer
  • https://www.easyscaling.com/offers/Juh2g2FK/checkout
• Quarterly Planning Intensive
  • https://www.easyscaling.com/offers/hY3jgx4o

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode76

In this episode, I’ve invited tenured Scaling School Professor, Charlotte Wright to talk about all things Human Design. Tuning into my Human Design has been a game changer in how I run my own business, so I’m so excited for Charlotte to podcast guest. 

Charlotte started as a life coach and then added Human Design after seeing business owners try to replicate things in their business and finding it does not work because it doesn’t align with how they’re designed to work. Tapping into your Human Design helps you figure out what you’re really good at, how to use your energy better, and how to overall make decisions that serve you better. 

Topics discussed:

1. How important it is to do things aligned with your chart and your energy to grow your business and avoid burnout
2. Following step-by-step processes to copy other people’s strategies and how that just doesn’t work 
3. Every aspect of your business should be custom to you
4. An overview of the different types in Human Design 
5. Being able to evaluate what strategies are aligned with your business
6. Creating content based on your unique design
7. Your design should be used to support you, not limit you
8. Getting used to listening to your design and following where it leads you
9. Learning what you’ve been conditioned to do, vs. what is aligned with you 
10.  Living your design isn’t a quick process, it’s something you work towards long-term

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest, Charlotte Wright:

• Website: charlottewright.co

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode75

In today's Office Hours episode, I’m chatting with Nequosha Anderson about so many things including messaging and marketing. She is an attorney helping business owners with their legal needs online and she’s also absolutely hilarious. We go over the clients she needs to be focused on marketing to, her offers and matching the processes to the type of buyer you want to attract. 

Topics discussed:

1. Showing up in your business as a CEO
2. Making sure your pricing and offers make sense with your revenue goals
3. Not everything in your business has to require sacrifice
4. Different types of buyers and their habits 
5. Using a continuation model to keep clients investing in your business
6. Planning your offers to be scalable
7. How you can fill offers behind the scenes with personalized marketing
8. Where to put your pricing in on the sales process
9. Creating alignment between your business and your personality 
10.  Why you should be cutting yourself some slack
11.  Delegate wherever you can and work with your strengths
12.  The power of quarterly and annual planning
13.  Make decisions from a place of intention

Links/Resources Mentioned:

• Schedule a 5 Year Planning Intensive- https://www.easyscaling.com/offers/Juh2g2FK/checkout
• Easy Scaling Annual Review and Planning Templates- https://www.easyscaling.com/annual-review-and-planning

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode74

In this episode, I'm excited to talk to Rachel Lopez, founder of Gal Marketing Agency. Rachel has spent the last 10 years helping businesses start, grow, and expand their email lists into thriving strategies for their marketing stack. 

We get into so many email marketing topics that will be helpful to entrepreneurs at any phase in their business. Rachel explains how email marketing should be part of every business owner’s process and how it fits in with other marketing channels. We talk about what sequences you really need to have in place and even get into the analytics side of email campaign performance. 

Topics discussed:

1. Why intention is key in email marketing
2. The importance of having a stack of marketing tactics and not just focusing on one platform
3. How a quarterly audit of your email sequences can be powerful for your business
4. The industry standards for open and click rates
5. How utilizing tagging and segments can give you insight into how your list and audience behaves
6. Constantly evaluate if your emails are supporting your overall strategy
7. Don’t forget to add value to your emails
8. The holistic view of your content and how it can be applied to your email list
9. How structure can help you create stronger emails
10. The difference in how your emails should look normally vs. during a launch or promotion period is
11. Don’t make things too complicated, simplicity isn’t a bad thing
12. Using A/B testing to try different things and see what resonates with your audience
13. Why tracking your insights and analytics is so important

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest, Rachel Lopez:

• Website: gal-agency.com

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode73

In today's Office Hours episode, I’m talking to Kimberly Tara who is working on scaling and expanding her business through growing her team. Along with adding team members comes the training, delegating, and navigating what that actually looks like for your business. Kimberly and I talk a lot about how to empower your team members, planning for team growth, and what it looks like to build your business to scale. 

Topics discussed:

1. How a team can help you and your business have a bigger impact
2. The statistics around actual business growth year-to-year
3. Implementing a team takes a big time investment on the front end
4. What things to delegate and what tasks to keep and own
5. Training your team for success and scaling
6. Limiting beliefs surrounding hiring employees and creating a team
7. The difference between hiring employees vs. contractors
8. A sneak peek into my 5-year planning process
9. What being a leader really means in your own business
10. The importance of planning and how your team can be involved

Links/Resources Mentioned:

• Schedule a 5-Year Planning Intensive- https://www.easyscaling.com/offers/Juh2g2FK/checkout
• ClickUp Template for Org Chart-
  https://app.clickup.com/template/subcategory/t-901400473902/e856a650541e38e
• Easy Scaling Annual Review and Planning Templates- https://www.easyscaling.com/annual-review-and-planning
• Kimberly Tara's previous episodes
  • https://www.easyscaling.com/blog/episode48
  • https://www.easyscaling.com/blog/episode28
  • https://www.easyscaling.com/blog/episode16

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode72

In this episode, I'm excited to welcome Kristen Hillman. She is the founder and CEO of Viticula, LLC, a boutique financial strategy and virtual CFO firm supporting female-founded service-based businesses.

In this episode, we dive deep into the often misunderstood world of money mindset. Kristen shares her valuable insights on how money mindset can impact your business growth, from fear of debt to self-limiting beliefs about earning. She emphasizes the importance of recognizing your unique money disposition and how it influences your decision-making. Kristen also discusses how transitioning from an entrepreneurial mindset to a CEO mindset can lead to more effective, long-term strategies for your business. If you're looking to breakdown the complexities of money and embrace a healthier, holistic approach to your business finances, this episode is a must-listen.

Topics discussed:

1. The significance of money mindset in business growth
2. Understanding and embracing your unique money disposition
3. Real-world examples of money mindset challenges and solutions
4. Transitioning from an entrepreneurial mindset to a CEO mindset
5. Making hard decisions for long-term business success
6. The difference between entrepreneurs and CEOs in terms of risk and stability
7. Navigating the transition between these two roles and the importance of advisors
8. The holistic view of business and the impact of mindset on various aspects
9. The value of experience and expertise in building your offers
10. Overcoming the pressure to over-deliver and prove your worth
11. The importance of forward-thinking and financial awareness in scaling a business

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest, Kristen Hillman:

• Website: viticulafinancial.com

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview