Easy Scaling Podcast

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode51

In today's episode, I’m talking about lead magnets and how to select one that benefits both your potential customer and your business. A lead magnet is something you put at the top of your funnel to encourage people to sign up for your email list. This freebie will attract clients, make sure they’re aligned with your business, and give a preview of what your business can offer them so it’s important that you choose your lead magnet carefully.

There are 5 important things to consider when choosing your lead magnet:

1. Your Market- Asking your clients and customers what they want to see is your first step
2. Your Own Experience- Think about what you’re consistently sharing and develop from there
3. Your Product Suite- Look at what you want to sell and work backwards
4. Your Current Resources- Something you’ve already created for a different purpose could also work as a lead magnet
5. Your Interests- This freebie will be a key part of your business and help attract clients. So make sure it’s aligned with the content and messaging you want to focus on

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode50

This episode is part of our mini-series all about firing clients. Tune in as we get real and raw about parting ways with clients, why it happens, how to avoid it, and what you can do to make it easier when it does happen (because it will). 

In this episode, we’re talking with Brittany Dixon, the Business Strategist, Productivity Coach, Podcaster, and Chief Efficiency Officer (CEO) of Brittany & Co. and The Productivity on Purpose Movement. She helps business owners build a business without burnout with her Days By Design Method. She is all about implementing organized time management, task management & client management strategies & systems in a SIMPLE way that allows entrepreneurs to grow their business AND take Fridays off!

Topics discussed:

• How to know when it’s time to part ways
• Setting clear parameters around communication
• Not giving into the pressure to customize everything
• Comprehensive contracts for safeguarding both parties
• Navigating challenging client interactions professionally
• Changing your processes based on your experiences
• Firing clients always leading to better opportunities
• The importance of trusting your intuition

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest:

• Website: bcohq.co
• Instagram: @brittanyandco.consulting

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode49 

This episode is part of our mini-series all about firing clients. Tune in as we get real and raw about parting ways with clients, why it happens, how to avoid it, and what you can do to make it easier when it does happen (because it will). 

In this episode, we’re talking with Shannon McKinstrie, founder of Boutique Social, is a social media strategist for business owners who want to make an impact and get big results through organic + proven social media strategies. She’s also a wife, mom, Target junkie, oat milk latte fanatic, cheap wine connoisseur and co-founder of The Social Squad Society.

Topics discussed:

• How to set realistic expectations for success
• Hacking your process to avoid people pleasing tendencies
• Being particular and staying in your lane
• What happens when red flags are ignored
• Knowing your value and not giving discounts
• Resetting expectations when things aren’t going perfectly
• Understanding and respecting your capacity as a service provider

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest:

• Website: ​​shannonmckinstrie.com
• Instagram: @shannonmckinstrie

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode48 

This episode is part of our mini-series all about firing clients. Tune in as we get real and raw about parting ways with clients, why it happens, how to avoid it, and what you can do to make it easier when it does happen (because it will). 

In this episode, we’re talking with Kimberly Tara. Kimberly is a wife, mom to 4 little kids, and a multi-passionate entrepreneur. She is a CPA & Certified Tax Coach who started her tax practice 6 years ago. Kimberly focuses on profit & tax strategy for female small business owners. She also is the host of the Messy Wonderful podcast and blog which focuses on motherhood, money & business. She is passionate about educating female business owners as well as young children on all things tax, finance & entrepreneurship. Kimberly is all about finding the balance to live your best life and be successful at what matters most!

Topics discussed:

• Upholding your integrity in your work
• Trusting your intuition and red flags to look for
• Warning signs during the client intake process
• The lessons you learn from bad fit clients
• Why you shouldn’t negotiate
• Exercising diplomacy and compassion
• The trap of over-explaining when firing

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest:

• Website: taracpafirm.com
• Instagram: @taracpafirm

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode47 

This episode is part of our mini-series all about firing clients. Tune in as we get real and raw about parting ways with clients, why it happens, how to avoid it, and what you can do to make it easier when it does happen (because it will). 

In this episode, we’re talking with Luisa Alberto is the CEO of People First Finance, a complete financial service solution for women agency owners and service providers. She has almost 20 years of Finance and Operations experience working alongside visionary leaders of successful startups, and has founded multiple businesses from brick and mortar to consulting and coaching over the past decade. Her mission is to ease the financial overwhelm that holds too many enterprising women back from succeeding beyond their wildest dreams.

Topics discussed:

• The difficulty of saying no to the money
• Parting ways because of a business pivot
• Everything comes back to effective communication
• The signs of unfit clients
• How to part ways gracefully
• Examples of boundaries to hold with clients
• What to do when boundaries are overstepped
• Trusting your instincts

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest:

• Website: peoplefirstfinance.com
• Instagram: @peoplefirstfinance
• LinkedIn: Luisa Alberto

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

To expand on my recent interview in Authority Magazine, today I'm sharing my thoughts on what it means to be a CEO and the 5 things I wish someone would have told me before I became one. 

In this short episode, I dive into:

1. The difference between being an entrepreneur and a CEO
2. Dealing with  more problems as your business grows
3. Saying no
4. The weight of responsibility on you as a CEO
5. Trusting your gut
6. Building and managing a team
7. Reflecting on what type of business you truly want to have
8. And more...

Reach out to me on Instagram to let me know what you think about this conversation.

If you haven't already, read the full interview and article in Authority Magazine.

Connect:

• Website: easyscaling.com
• Instagram: @jordanschandaking
• Leave a review: easyscaling.com/podcastreview

Today we're talking sales. Specifically, how to make sales easy.. because I promise, it does NOT have to be so damn hard. 

Here's what I dive into: 

• Two helpful frames I use to make selling easier
• Why I think sales is overcomplicated by a lot of people (and why it shouldn't be)
• The importance of inviting your potential clients to work with you (and what can happen if you don't)
• Breaking news: People like to be sold to (and why)
• Potential blocks preventing you from selling (or enjoying it)
• Exploring issues with your offer, pricing, or misalignment with the client or promise, and more...
• Focusing on sales activities that can be done every day and doing them consistently
• Permission for your sales activities NOT to look like everyone else's

Connect:

• Website: easyscaling.com
• Instagram: @jordanschandaking
• Leave a review: easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode44

In this conversation, we dive into:

🎧 Ashton’s business journey and the trajectory she followed to this point (it’s definitely not the “usual” route you’d expect!)

🎧 How she started her business with a very unconventional first offer

🎧 Why her unique path led to building a sustainable business and cracking the code on attracting high ticket clients

🎧 How she picked one idea and stuck with it for a year (honestly, I can't even imagine being able to do this)

🎧 The massive investments (we’re talking $20k+) and the massive failures she made (plus the lessons learned from these mistakes and setbacks)

🎧 Raw conversation around icky marketing (you know the type!) and how to scale without losing the depth you have with your clients

And so, so much more!

It’s such a FAB conversation - very real and honest and the themes we touch on NEED to be heard, especially if you’re just starting out.

Go listen today on your fave podcast platform👂

Connect with our guest, Ashton:

• Website: https://myawakening.co
• Instagram: https://www.instagram.com/myawakeningco/

Connect with your host, Jordan:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Leave a review: easyscaling.com/podcastreview

If I had a catch phrase, it would be... “Let’s try it!”

I know I talk A LOT about approaching everything in business like an experiment, but I think it deserves a little clarification and expansion, so here we go. 

Experimenting and taking messy action is a critical part of growing and scaling.

In fact, I firmly believe it's only of the biggest reasons why we've grown so quickly. 

Messy action doesn't mean pushing and hustling without intention. 

It doesn't mean acting on every single idea you have (because trust me, I know you have way too many than you can actually act on). 

And it doesn't mean totally winging it... 

Messy action is all about intentionally trying new things and looking at your successes and failures through the lens of trial and error. 

It means kicking perfectionism to the curb. 

Because growth doesn't come from perfection. 

It comes from getting comfortable with doing things even when you have no idea whether they’ll work or not (hello definition of being an entrepreneur).

And it comes from looking for ways to make everything you do in your business EASIER....

This episode is ALL about how you can incorporate some experimentation into your business and some of my favorite ways to make it fun! 

Tune in and then come hang out with me on Instagram and let me know what you think!

Work with Jordan:

• Apply to join The Advisory -  The only high-touch mastermind for female coaches and online service providers that combines effective strategy with done-for-you execution.

Connect:

• Website: easyscaling.com
• Instagram: @jordanschandaking
• Leave a review: easyscaling.com/podcastreview

Most people online are selling you a lie.

Maybe intentionally, maybe not. But it’s rarely ever the whole truth.

They paint a rosy picture about how amazing their business is, how successful they are, how much money they’re brining in (with ease)…

And they leave out alllllll the critical context about how they actually got there. What it took. What it still takes.

Well, #sorrynotsorry but building an epic business is not rosy.

It takes work, and dedication, and action, and failure…

Building a business is an emotional rollercoaster and I can guarantee that all the shit you’re wading through right now is normal. We’ve all been there. 

In this episode, I’m pulling back the curtain on what starting my business was actually like.... I dive into things like:

• How I started the business
• Where my first several clients came from
• The early investments I made
• Hard numbers on investments and revenue
• The importance of evolution in your business
• Prioritizing constant improvement
• Actions I took before I was “ready”
• Navigating confidence and experience
• My approach to increasing prices
• And so much more. 

Tune in and then come hang out with me on Instagram and let me know what you think!

Work with Jordan:

• Apply to join The Advisory -  The only high-touch mastermind for female coaches and online service providers that combines effective strategy with done-for-you execution.

Connect:

• Website: easyscaling.com
• Instagram: @jordanschandaking
• Leave a review: easyscaling.com/podcastreview