Easy Scaling Podcast

How do you find clients in 2023? Easy answer. 👇🏼

Throw out the flashy marketing concepts you were taught in the past and say hello once again to the basics.

My coach, Julia, and I riff on some of the biggest foundational sales and marketing pieces that we predict will become Old Reliable™ when it comes to finding clients online.

In this episode, we're chatting through:
⭐️ Why old-school networking is making a big time come back
⭐️ How saying goodbye to the cookie-cutter tactics and strategies will grow your biz faster than any template
⭐️ Why running tiny experiments in your messaging and marketing are the key to figuring out who your people are
⭐️ The exact thought processes and strategies we're using to find clients in 2023
...and soooo much more.

My guest is Julia DeWolfe, she is one of my coaches, a certified Cognitive Behavioral Therapy practitioner, and what she calls an 'everything coach' for entrepreneurs.

Julia is a regular guest on the podcast and together we explore the more emotional side of business ownership and dig into many of the things that I've personally struggled with or overcome in my own business.

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest Julia DeWolfe

• Website: juliadewolfecoaching.com
• Instagram: @juliadewolfecoaching

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode31

This episode is part of our mini-series all about finding clients. Tune in as we discuss all the ways to find clients in the online space and get real about what works and what doesn’t. You’ll hear practical strategies and transparent conversations about where clients really come from so that you can hopefully find more clients and just feel normal about where you’re at now.

In this episode, we’re talking with Anna Rapp. Anna is a Business Mentor + Mindset Coach, mama to two and founder of the Heart Centered Entrepreneur Podcast and Community. Anna lives in San Diego but coaches ambitious women internationally to help them launch and grow their service based businesses so that they can have wild, profitable, monetary success... but without compromising what matters most to them like their values and showing up for their family.

Topics discussed:

• Shamelessly talking about what you do vs. being afraid of looking silly
• Giving a lot of free value
• Stacking and layering marketing strategies
• Confidence in selling comes from serving your clients well
• Leaning into marketing strategies based on personality
• Not outsourcing your content until you’re ready
• Empowered hiring vs. throwing money at problems
• Picking one visibility and one sales strategy
• Sticking to your strategies for 90 days
• Going full out to get data instead of giving up too soon
• Keeping your mindset in check while launching
• The importance of urgency when selling
• Making sure that you actually like your offers
• It’s okay if you want to do something totally different
• Do what works for you AND your clients
• Differentiating between internal and external visibility

Top tip or advice for finding clients:

• Make sure you’re aligned with your offers.That’s the biggest thing that doesn't get talked about enough when it comes to signing clients.

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest, Anna Rapp:

• Podcast: https://www.heartcenteredentrepreneur.com/podcast 
• Free FB community: www.heartcenteredcommunity.com 
• Instagram: www.instagram.com/heartcentered.entrepreneur
• Website: www.heartcenteredentrepreneur.com/
• Freebie: https://annafrandsen.lpages.co/7-sales-affirmations/

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode30

This episode is part of our mini-series all about finding clients. Tune in as we discuss all the ways to find clients in the online space and get real about what works and what doesn’t. You’ll hear practical strategies and transparent conversations about where clients really come from so that you can hopefully find more clients and just feel normal about where you’re at now.

In this episode, we’re talking with Sarah Lambert. Sarah is the founder and head business coach at The Rosewood Agency, a course creation agency that helps 6-figure entrepreneurs create passive income. She scaled her business from a 30k side hustle to a 400k agency in just 4 years while raising two babies, and is passionate about building online businesses in an aligned and scalable way.

Topics discussed:

• Being open to clients coming from anywhere
• Surrendering and relinquishing control
• Balancing masculine and feminine energies
• Trusting in the process and looking for evidence
• Not getting sucked into needing validation
• Actions you can take to shift your energy
• Detaching from the results or the specifics
• The difference between detaching and not caring
• Needy and greedy energy
• Energetics of saying NO to clients who aren’t a good fit
• You are constantly being tested
• Building a strong brand and product suite
• Being authentic and natural in your content
• Taking aligned action and then being open to what happens
• You don’t have to be woo woo to believe that your energy matters

Top tip or advice for finding clients:

• Masculine Tips
  • Speak to the clients you want to attract not the ones you think are there
  • Build a brand
  • Establish yourself as an authority and freaking claim it
• Feminine / Woo Tips
  • Lean back and let the universe do its thing and bring you your people
  • Take aligned actions even when they don't make sense

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest, Sarah Lambert:

• Website: therosewoodagency.com
• Instagram: @thesarahlambert

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode29

This episode is part of our mini-series all about finding clients. Tune in as we discuss all the ways to find clients in the online space and get real about what works and what doesn’t. You’ll hear practical strategies and transparent conversations about where clients really come from so that you can hopefully find more clients and just feel normal about where you’re at now.

In this episode, we’re talking with Lauren Loreto. Lauren is the CEO of Brand Good Time, Podcast Host for She's Busy AF, and a big fan of a damn good time. With a background as a former corporate agency employee and boutique agency owner, she combines a ruthless mind for data and (lowkey outrageous) creativity to help her clients visualize what’s working in their business, what’s not, and what could be way more fun through marketing strategy and development services.

Topics discussed:

• Speaking up and confidently talking about what you do
• Using your first clients as case studies
• Validating and adjusting your offer in the early days
• Evolving and growing with your clients
• Navigating scope and price changes
• Outbound vs. inbound marketing
• Repurposing content as much as possible
• Using your podcast to create Youtube, blog, and email content
• Do not skip SEO and keyword research
• Bringing guests onto your podcast to boost visibility
• Being efficient and understanding the purpose of your content
• Curating strategic partnerships
• Project collaborations vs. referrals
• Keeping your marketing and services as simple as possible

Top tip or advice for finding clients:

• Market your brand consistently, leverage strategic partnerships, and get out and into your community.

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest, Lauren Loreto:

• Website: brandgoodtime.com
• Instagram: @brandgoodtime

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode28

This episode is part of our mini-series all about finding clients. Tune in as we discuss all the ways to find clients in the online space and get real about what works and what doesn’t. You’ll hear practical strategies and transparent conversations about where clients really come from so that you can hopefully find more clients and just feel normal about where you’re at now.

In this episode, we’re talking with Kimberly Tara. Kimberly is a wife, mom to 4 little kids, and a multi-passionate entrepreneur. She is a CPA & Certified Tax Coach who started her tax practice 6 years ago. Kimberly focuses on profit & tax strategy for female small business owners. She also is the host of the Messy Wonderful podcast and blog which focuses on motherhood, money & business. She is passionate about educating female business owners as well as young children on all things tax, finance & entrepreneurship. Kimberly is all about finding the balance to live your best life and be successful at what matters most!

Topics discussed:

• Practical tips for getting referrals
• Balancing serving clients with having boundaries
• Bringing old-fashioned networking to the virtual world
• Selling in the DMs (for real)
• Being authentic and genuinely wanting to help
• The myth of giving away too much for free
• How to run sales calls effectively
• Getting pickier about your clients
• Owning your success and being true to yourself

Top tip or advice for finding clients:

• Service your current clients well so that they stay clients. They will also recommend you to their friends. If you love what you do, and do a good job, this is pretty easy!

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest, Kimberly Tara:

• Website: https://www.taracpafirm.com/ 
• Instagram: https://www.instagram.com/taracpafirm/ 

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode27 

This episode is part of our mini-series all about finding clients. Tune in as we discuss all the ways to find clients in the online space and get real about what works and what doesn’t. You’ll hear practical strategies and transparent conversations about where clients really come from so that you can hopefully find more clients and just feel normal about where you’re at now.

In this episode, we’re talking with Emma-Louise Parkes, an Online Business Coach and Strategist for ambitious introverts, empaths, and HSPs. Before entering the online business space, she spent 17 years in one of the world’s most stressful, male-focused, and extroverted fields: air traffic control. Today, Emma-Louise is an internationally recognised certified online business consultant and NLP master practitioner with accreditations in EFT/TFT. She’s also the host of the award winning podcast, The Ambitious Introvert®. Having built her six-figure brand in under three years without previous business experience, Emma-Louise is proof that when you take aligned action, you can scale your business with ease and speed.

Topics discussed:

• Expecting the unexpected: “clients come to me in unexpected ways”
• Feeling like clients come out of the blue
• Relationship building is key but takes time
• Staying patient and sticking to a strategy for 5 months before it worked
• Figuring out what content strategy will work for you long term
• Underestimating the energy needed for launching and the unpredictability
• Stacking lead generation strategies for the short and long term
• Prioritizing marketing tactics with limited bandwidth
• Exploring and understanding what type of content your client enjoys
• Attaching to the outcome but detaching from the how
• Sticking with strategies for at least 90 days
• Mixing educational content with sales content
• WTH “suck eggs” means… see below

Top tip or advice for finding clients:

Be open to all the random ways and don't make it 'have' to look a certain way to mean it's working.

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest, Emma-Louise Parkes:

• Website: theambitiousintrovert.com
• Instagram: @ambitiousintrovert
• LinkedIn: Emma-Louise Parkes
• Facebook Group: The Ambitious Introvert® Network

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode26 

In today's episode, I’m talking about the 7 things I deeply believe about entrepreneurship:

1. There’s NOT one way to do it
2. The only constant that you can count on is change
3. Scaling is a result of messy action and experimentation
4. Not everyone is making 7 figures
5. Success comes from hard work and luck
6. You have to have support
7. I reserve the right to change my mind about any of this, aka: “Strong opinions loosely held”

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode25 

In this episode, we’re talking all about failure. We dive into how I define it, my approach to failure, the biggest fails I’ve experienced, what I’ve learned, the support I tap into to get through failure and more…

My guest is Julia DeWolfe, she is one of my coaches, a certified Cognitive Behavioral Therapy practitioner, and what she calls an 'everything coach' for entrepreneurs.

Julia is a regular guest on the podcast and together we explore the more emotional side of business ownership and dig into many of the things that I've personally struggled with or overcome in my own business.

Topics discussed:

• The different types of failure: big and small
• Experiencing a failure vs. feeling like a failure
• Perfectionism and small mistakes
• Understanding that your brain is always looking for evidence
• Guilt vs. shame
• The uniqueness of being a woman and a business owner
• Financial failures and the deepest darkest time in my business
• Running worst case scenarios to help you get objective
• Expecting good things on the other side of bad things
• Navigating the space between the logical and emotional brain
• Figuring out what type of support you need in your business
• The 3 things MOST business owners struggle with
• Failure is normal so learn to love it ;-)

Resources Mentioned:

• Cognitive Distortion Worksheet (free)

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest Julia DeWolfe

• Website: juliadewolfecoaching.com
• Instagram: @juliadewolfecoaching

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode22 

This episode is part of our mini-series all about failure. Tune in as we discuss how our guests approach failure, the biggest fails they’ve experienced, what they learned, the support they tap into to get through failure and more…

In this episode, we’re talking with Jen Hartmann. Jen is the CEO of NEAT Marketing, where she has worked with companies of all sizes – including startups and billion dollar companies— to launch new products, boost brand awareness and drive website traffic through innovative campaigns. She has worked with over 240 brands since launching NEAT in 2019! Jen and her team have helped their clients see wins such as a 127% increase in website traffic in just 60 days, rank top 20 in the podcast charts and even land a feature on the homepage of Bustle, a publication that saw 49 million website visitors in October alone.

Topics discussed:

• Getting dropped by a billion dollar retailer
• Honing in on the facts of each situation before reacting
• How to not waste your failures
• Bourbon, biz besties, and then getting logical
• Feeling your feelings when you fail
• Knowing if you want to vent OR get advice before talking to people
• How to find biz besties locally and online
• Using LinkedIn for networking
• Building up your resilience and getting used to failure
• How your upbringing can impact your approach and reaction to failure
• Balancing risk and stability as a CEO

What comes to mind when Jen hears the word failure:

Each time I fail, I come back a bit stronger. If you're not failing from time to time, you're not being risky enough!

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest, Jen Hartmann:

• www.neatmarketingllc.com
• www.doggyissues.com
• https://www.instagram.com/neat.marketing/

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode21 

This episode is part of our mini-series all about failure. Tune in as we discuss how our guests approach failure, the biggest fails they’ve experienced, what they learned, the support they tap into to get through failure and more…

In this episode, we’re talking with Anna Rapp. Anna is a Business Mentor + Mindset Coach, mama to two and founder of the Heart Centered Entrepreneur Podcast and Community. Anna lives in San Diego but coaches ambitious women internationally to help them launch and grow their service based businesses so that they can have wild, profitable, monetary success... but without compromising what matters most to them like their values and showing up for their family.

What comes to mind when Anna hears the word failure:
LESSON. I almost NEVER hit my "business goals" bc I make them so big - but I don't make it mean failure anymore! <3

Topics discussed:

• Anna was my very first life AND business coach
• How to learn lessons from your failures
• What NOT to make your failures mean
• The spiral that can happen after a failure
• Why aiming big and NEVER hitting your goals can be a good thing
• Good, better, best goal setting
• Understanding how you’re motivated

Links/Resources Mentioned:

• Anna’s book: Freedom Fund

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest, Anna Rapp:

• Podcast: https://www.heartcenteredentrepreneur.com/podcast 
• Free FB community: www.heartcenteredcommunity.com 
• Instagram: www.instagram.com/heartcentered.entrepreneur
• Website: www.heartcenteredentrepreneur.com/
• Freebie: https://annafrandsen.lpages.co/7-sales-affirmations/

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview