Easy Scaling Podcast

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode23

This episode is part of our mini-series all about failure. Tune in as we discuss how our guests approach failure, the biggest fails they’ve experienced, what they learned, the support they tap into to get through failure and more…

In this episode, we’re talking with Liz Wilcox. The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails. She’s best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with pop culture references. She loves the 90s, headbands, and the beach.

What comes to mind when Liz hears the word failure:

Knowledge. "It's not failing, it's just moving you on a different path with more knowledge" cliche but true.

Topics discussed:

• Losing yourself in your business
• Navigating partnerships
• Why it’s all about what you learn from it
• Not forcing yourself to do things that aren’t authentic to you
• Two critical questions to ask yourself to help with decision making

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest 

• Website: https://lizwilcox.com/ 
• Instagram: https://www.instagram.com/thelizwilcox/ 
• Facebook 
• Freebie

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode24

This episode is part of our mini-series all about failure. Tune in as we discuss how our guests approach failure, the biggest fails they’ve experienced, what they learned, the support they tap into to get through failure and more…

In this episode, we’re talking with Carol Hampshire. Carol is a brand + web design designer and brand strategist with over 25 years experience. She is the name behind the brands of some of the world’s top female coaches. Her passion is to support female entrepreneurs to elevate their unique Soul Aligned Brand™ so they can transform lives while living a life of freedom and abundance.

What comes to mind when Carol hears the word failure:

An opportunity to reset, revise and relaunch. Absolutely everything in business is a process of learning and revising.

Topics discussed:

• Dealing with a client who refuses to pay
• Creating money, value, and impact from nothing
• How to approach a “failed” launch
• Pausing before reacting
• The many types of failure
• Taking risks to break through plateaus in our business
• Understanding the season you’re in in life and business

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest, Carol Hampshire

• Website: https://carolhampshire.com/
• Instagram: https://www.instagram.com/carolhampshire
• Facebook: https://www.facebook.com/carolhampshire/

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

 For the full show notes and access to resources mentioned in this episode visit:  https://www.easyscaling.com/blog/episode20

Tune in as we discuss giving feedback, showing up authentically, and the challenges and resources we all bring to our business. We also dive into a bit of my personal story, the importance of alignment to your business, and the responsibilities of having a team.

My guest is Kendall Cherry, the founder and creative director of The Candid Collective and she's on a mission to create a world that’s more candid and kind. Kendall and her team create copy and marketing content for ALL kinds of businesses (including mine). She’s written for multi-seven figure software companies, media empires with 186k+ email lists, content creators with 2M+ followers. and many other virtual service providers, all while sounding EXACTLY like who she’s writing for. Kendall is also the host of Rebels Get Revenue, a podcast for introverts, visionaries, and rebels WITH a cause who want the inside scoop on all things business without the bullsh*t. 

Topics discussed:

• Being candid and kind and why it’s the best for everyone.
• Balancing direct honest feedback and appreciation for service-providers.
• Why looking at every other person in your industry hurts your copy.
• Just stop with the forcing it. There is always an easier way.
• Figure out your differentiator by asking yourself what pisses you off about your industry?
• Your content doesn’t have to be spicy, but it does have to be YOU.
• Why showing the personal side of yourself is important for attracting the right clients.
• How I met my husband and the fact that we got married 95 days after we met.
• My vision of being “the pregnant Tony Robbins”
• The struggle of entrepreneurship as a single person.
• The challenges and resources we all bring to the table in our business.
• What dating and relationships have to do with our experience with clients.
• Getting addicted to the chaos and the hustle vs. being okay with stability.
• Understanding that goal and outcome you’re trying to achieve.
• When you’re aligned with your business and what you're doing, the clients just come.
• Trusting that your actions and decisions will bring clients, but not always immediately.
• Upleveling often happens when you let go, slow down, and open up to anything.
• It’s normal to feel like every client you get or milestone you hit is a fluke.
• The pressure and responsibility of having a team. 
• Your threshold of risk and how you hold it together during the downtimes is what defines your success as a business owner.
• Combatting the starving artist narrative that exists for writers.

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest Kendall Cherry

• Website: https://candidcollective.co/
• Instagram: https://www.instagram.com/candidcollectiveco/
• Tiktok: https://www.tiktok.com/@candidcollective

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit: https://www.easyscaling.com/blog/episode19

Tune in as we discuss scaling your business with a focus on long-term sustainability. We dive into shiny object syndrome, looking at your business as a collection of assets, and how those assets stack and build on one another to allow you to leapfrog different stages of growth.

My guest is Kelly Mosser, a seasoned startup strategist and meditation teacher who took her show on the road and started her own practice. Kelly’s work now centers around strategy (practical biz things), science (mindset and brain things) and spirit (transformational personal development, energetics and intuition). 

Kelly and I really hit it off and have a lot in common in our approach to and opinions about entrepreneurship. Her insights really got me going in this episode and there are several hot takes - enjoy!

Topics discussed:

• The emotional side of business too often gets neglected - we all experience it!
• Just because you're working hard doesn't mean you're hustling towards burnout.
• Thinking about WHY you have a business
•  Treating your business as a science experiment instead of a soap opera
• What to do when something doesn’t work out in your business
• Thinking about how you’d feel or react to situations if you were an employee
• Getting perspective on the time scale of scaling (having patience)
• Approaching scaling from a long term perspective rather than just short term
• Why there’s really never any wasted time in business
• Make a list of all the assets that you've created in your business
• How to use your assets to the fullest capacity
• An easy frame for deciding something is a good idea right now
• Don’t get rid of old outdated assets even if they aren’t perfect
• Why you should be more redundant in your content
• If you don't feel like you're being obnoxiously redundant, you're doing it wrong
• Why pivoting and evolving is actually status quo in business
•  Avoiding shiny object syndrome
• Not looking too closely at what other people are doing
• Sitting with the discomfort when things aren’t working
• Understanding your bandwidth and not taking on too much is a learned skill
• Newsflash: not everyone is making 7 figures
• The importance of context when looking at the success of others
• Visibility is a tool, not a reward for the success you’ve already created

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest Kelly Mosser

• Website: www.kellymosser.com
• Instagram: https://www.instagram.com/kelly.mosser/
• Kelly wants to interview YOU on her top 2% podcast, The Aligned Success Show! She's looking for 13 REAL entrepreneurs to spotlight their businesses and share one challenge they've tackled in the past 12 months. You don't need a 6 or 7 figure business, 10k Instagram followers, or previous podcasting experience. Ready to pitch her?! 

Check out Kelly's podcast for tons of free value for heart-centered entrepreneurs to help you master the magical alchemy between spirit, science, and strategy.

For the full show notes and access to resources mentioned in this episode visit:
https://www.easyscaling.com/blog/episode18

Tune in as we discuss syncing your business up with your cycle and how that can make everything in your business flow more effortlessly. We dive into what cycle syncing is, tips and tools for making cycle syncing easier, and practical examples to help you implement it in your life and business.

My guest is Julia DeWolfe, she is one of my coaches, a certified Cognitive Behavioral Therapy practitioner, and what she calls an 'everything coach' for entrepreneurs.

Julia is a regular guest on the podcast and together we explore the more emotional side of business ownership and dig into many of the things that I've personally struggled with or overcome in my own business.

Topics discussed:

• Misconceptions around what cycle syncing is
• The two main events of your cycle: Your period and ovulation
•  The Luteal Crisis - what it is and when you can expect it
• We don’t need to be fixed, we need to be understood
• How you might potentially feel during each of the phases of your cycle
• The best time to do sales calls, videos, podcasting, or trainings
• Types of tasks that might be a better fit for each part of your cycle
•  The way that you feel as you get closer to your period is still valid
• How you can chunk tasks into categories for each phase of your cycle
• When in your cycle you’re most creative
• Surprising ways that your hormones can affect you
• What do people do if they aren't having a cycle?

Links/Resources Mentioned:

• Oura Ring ($50 off)
• Natural Cycles (20% off)
• Do Less (Book)
• The Period Repair Manual (Book)
• Julia’s FREE Cycle Syncing Worksheet
• Julia’s Cycle Syncing Basics Mini-Course

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest Julia DeWolfe

• Website: juliadewolfecoaching.com
• Instagram: @juliadewolfecoaching

*some links above are affiliate links which means I will get a small commission if you make a purchase with my link, but you will not pay any extra. I personally use and recommend these products!

For the full show notes and access to resources mentioned in this episode visit: https://www.easyscaling.com/blog/episode17

Tune in as we discuss scaling a business and what that actually requires of you. We're talking broadly about leadership, how you show up with your clients, and not being the bottleneck in your business. We also talk about congruence - the idea of showing up for yourself and your business in the way that you say you want to and/or that you expect your clients to show up.

My guest is Aimee Browne, a Business Coach & Scaling Strategist. She helps aspiring multi-6 and 7-figure business owners turn their overwhelming visions into structured strategies and scalable businesses to reach their biggest goals - without sacrifice.

Topics discussed:

• What does a CEO actually do?
• The talent, the CEO, and the visionary hats business owners wear
• What has to change or give as you scale
• The definition and subjectivity of scaling
• There's no right or wrong way, but there are easier ways to run your business
• Using your business as a mirror or window into your personal shit
• Leaning into the hard things
• Proximity, codependency, and potential downsides of group containers
• The contagion of negativity in group containers
• The importance of expansion and inspiration in groups
• Making big shifts in your business, your brand, and your offers
• The importance of stillness, pausing, and stepping back
• Sharing from the scar rather than the wound
• Going inward and limiting consumption when making big changes
• Finding the right support and mentor for where you are
• Is it required that you grow a team?
• You can’t get away from stepping into a leadership role
• Why having a team can be expansive
• How to stay in integrity and be a leader for your clients

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking

Connect with this week’s guest, Aimee Browne:

• Website: www.aimeebrowne.co 
• Instagram: @iamaimeebrowne 

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit: https://www.easyscaling.com/blog/episode16

Tune in as we discuss all things money and the confusion that often comes along with it. We dive into the need for transparency in the online space, how to pay yourself, and why you shouldn’t be afraid to dive into your numbers. 

As usual, this was a fun one because we get down into the nitty gritty and I even offer up details about my own finances in the spirit of transparency and to hopefully start a more open dialogue about money. 

My guest is Kimberly Tara, one of my amazing clients and a CPA and certified tax coach. She started her tax practice six years ago and focuses specifically on profit and tax strategy for female small business owners. She's also the host of the Messy Wonderful podcast and blog, which focuses on motherhood, money, and business. 

Topics discussed:

• Transparency when discussing money: cash vs. sales and revenue vs. profit
• Thoughts about Profit First and how much you should pay yourself
• IRS rules and why you don’t want to overpay yourself
• The difference between filing as a sole proprietor and an S corp
• Calculating a reasonable salary, distributions, and bonuses
• Maximizing what you’re already bringing in
• The different phases of your business when it comes to money
• Paying attention to your numbers
• Why every business should have a bookkeeper
• Competing with yourself vs. comparing to others
• A good rule of thumb for savings accounts

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking
• Facebook: Easy Scaling with Jordan Schanda King

Connect with this week’s guest, Kimberly Tara:

• Website: www.taracpafirm.com /  www.messywonderful.com
• Instagram: @taracpafirm / @messy_wonderful

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode, visit hhttps://www.easyscaling.com/blog/episode15

Tune in as we talk about the emotional roller coaster that is owning a business. We dive into things like changing your mind, thinking through worst-case scenarios, navigating failed launches, and the magic of breakthroughs after breakdowns.

My guest is Julia DeWolfe, she is one of my coaches, a certified Cognitive Behavioral Therapy practitioner, and what she calls an 'everything coach' for entrepreneurs.

Julia is a regular guest on the podcast and together we explore the more emotional side of business ownership and dig into many of the things that I've personally struggled with or overcome in my own business.

Topics discussed:

• Dealing with “failed” launches and changing your mind
• Deciphering the difference between fear vs misalignment
• The magic of breakthroughs after breakdowns
• Julia's favorite exercises from cognitive behavioral therapy
• Self-awareness and reflection as the ultimate growth hack
• Why I secretly get excited when bad things happen in my business
• Hard work vs hustle and why I think anti-hustle-culture goes too far
• Not feeling bad if you’re working more than 20 hours a week
• Figuring out what YOU actually want your business to look like
• A values-based exercise for getting clear on what it’s all for

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking
• Facebook: Easy Scaling with Jordan Schanda King

Connect with this week’s guest Julia DeWolfe

• Website: juliadewolfecoaching.com
• Instagram: @juliadewolfecoaching

Love what you heard. Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit: https://www.easyscaling.com/blog/episode14 

Tune in as we discuss how you can build and scale your business while also cultivating community. We dive into stakeholder engagement, failing fast and letting go, building a team and understanding your values, and the messiness of actually running a business. 

My guest is Pia Beck, the creator of Curate Well Co., a consulting, configuration, and community platform that helps brands change narratives and redefine norms in industries that are desperately calling for something different. After a career in People Operations in the tech and startup worlds, where she crafted departments from the ground up, doubled national teams, and spun up infrastructures to hit goals faster and fuller, Pia started Curate Well Co. She combined the tools she cultivated to scale teams, concepts she learned from top tech talent, and her natural inclination to consider every detail, care deeply, and shift culture — to build the Full Stack approach Curate Well Co. is known for and apply it to leaders like you who want to build a brand and business bigger than you. 

Topics discussed:

• Failing fast, letting go, and dealing with perfectionism
• Socializing and integrating your ideas with your community
• Taking a consumer-centric approach and building relationships with stakeholders
• Behind the scenes of creating a podcast and getting sponsors
• Why building a team is the most challenging step in growing your business
• Pinpointing your values as a business and communicating them
• Transparency and radical honesty
• The importance of your big vision and purpose
• How to handle shitty days and get back to your equilibrium quickly

Links/Resources Mentioned:

• Pia’s blog about Agile

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking
• Facebook: Easy Scaling with Jordan Schanda King

Connect with this weeks guest Pia Beck:

• Website: curatewell.co
• Instagram: @curatewellco

Love what you heard. Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

Ep#13 - How to create a simple product suite and sell with email with Rachel Lopez

For the full show notes and access to resources mentioned in this episode, visit https://www.easyscaling.com/blog/episode13 

In today's episode, we’re talking about offers, launching, email marketing and more. We dive into the importance of welcome sequences, the struggles of having lots of ideas, and how to create intentional offers (and freebies).

My guest is Rachel Lopez, the founder of Gal Marketing - a boutique email marketing strategy agency focused on creating intentional marketing strategies for female business owners. She helps soulful entrepreneurs create intentional marketing strategies that help them attract, nurture, and convert their dream leads without fighting with the algorithm. She's spent the last 10 years building marketing strategies for businesses of all sizes to create intentional marketing plans that focus on lead generation & relationship building

Topics discussed:

• Finding clarity in your business and who you serve and focusing on retention
• Thinking ahead about the next offer and level of support your clients’ need
• How to identify movement in your email list with 3 simple questions
• Mindset hangups and FOMO around segmenting your list
• Ascension models, maintenance programs and more on product suite
• The downsides of launching (all the time)
• Holding feast and famine at bay with recurring revenue structure
• What to do if you have constant new ideas for offers and products
• Structure and purpose of welcome sequences and nurture sequences
• How to let automations do the work for you
• The importance of intention behind your marketing and offer decisions

Links/Resources Mentioned:

• Kajabi (30 Days Free): My favorite all-in-one platform where I have my website, courses, checkout pages, opt-ins, email marketing, and more! 

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking
• Facebook: Easy Scaling with Jordan Schanda King

Connect with this week’s guest, Rachel Lopez

• Website: www.gal-agency.com
• Instagram: https://www.instagram.com/gal.agency/ 

*some links above are affiliate links which means I will get a small commission if you make a purchase with my link, but you will not pay any extra. I personally use and recommend these products!

Love what you heard. Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview