Easy Scaling Podcast

Tune in as we discuss how to structure your team, whether you need contractors or employees, how to show up as a leader, and all kinds of other really cool things related to HR. No matter what stage of business you’re in or your business model, this is a goodie.

For the full show notes and access to resources mentioned in this episode, visit https://www.easyscaling.com/blog/episode12 

My guest is Kira La Forgia. With a decade of experience in People Operations in the corporate world, Kira is no stranger to the sensitive issues involved in the human side of running a business. There’s a lot to learn from hiring, onboarding, training, and managing the performance of over 500 employees for a multimillion dollar business. The good news is, Kira learned it all so you don’t have to. Kira founded Paradigm to bridge the gap between corporate HR policies and the modern needs of online entrepreneurs. Because Google might have almost all the answers, but it doesn’t have what your unique business needs.

Topics discussed:

• Why your approach to team depends on your business model
• Pros and cons of using contractors vs hiring employees
• When you HAVE to hire an employee
• All the boring but important things around compliance and policies
• Difficult conversations and how we can learn from them as business owners
• The mindset shift required for having employees versus contractors
• Using personality types as an excuse or crutch vs opportunity for growth
• The importance of knowing what kind of business you’re building

Links/Resources Mentioned:

• Kira’s Membership (that I’m in): Set to Scale

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking
• Facebook: Easy Scaling with Jordan Schanda King

Connect with this week’s guest, Kira La Forgia

• Website: www.The-paradigm.com
• Instagram: https://www.instagram.com/theparadigmm/ 

*some links above are affiliate links which means I will get a small commission if you make a purchase with my link, but you will not pay any extra. I personally use and recommend these products!

In today's episode, we’re talking about parting ways with clients. No matter the reason, this can be a stressful experience. We dive into the before, the during, and the aftermath of firing clients, including spotting red flags, issues that can come up with money in the process, and how you can take care of yourself after it happens. 

My guest is Julia DeWolfe, she is one of my coaches, a certified Cognitive Behavioral Therapy practitioner, and what she calls an 'everything coach' for entrepreneurs.

Julia is a regular guest on the podcast, and together, we explore the more emotional side of business ownership and dig into many of the things that I've personally struggled with or overcome in my own business.

For the full show notes and access to resources mentioned in this episode, visit https://www.easyscaling.com/blog/episode11 

Topics discussed:

• Dealing with the icky feelings around firing a client
• Reasons why we ignore red flags (or don’t even notice them)
• The importance of doing a postmortem when things don’t work out
• Concrete examples of red flags when it comes to new or current clients
• The importance of solid contracts and navigating contract changes
• Understanding your communication style and other valid needs
• Navigating business changes and outgrowing your clients
• What can happen when you finally do part ways with clients that don’t fit
• Money concerns when firing a client (money owed, refunds, chargebacks)
• Preparing for and managing accusations or complaints
• How to take care of your emotions and your nervous system

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking
• Facebook: Easy Scaling with Jordan Schanda King

Connect with this week’s guest Julia DeWolfe

• Website: juliadewolfecoaching.com
• Instagram: @juliadewolfecoaching

Love what you heard. Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

In today's episode, we’re talking about all things videos and live streams! More specifically, we dive into the types of videos that work best, the pros and cons of the major video platforms, the amount of time videos actually take, and some cool platform features that allow you to engage with new audiences! We also discuss how to prep your content for video, some practical uses of having a clear client avatar, and why it’s so important to be redundant!

My guest is Krystal, aka Krys the Maximizer. She is a Strategic Money Coach who helps women be intentional with their money to reach their financial goals. With over 14 years of couponing experience, she helps her clients create money-saving strategies by budgeting, couponing, and meal planning.

For the full show notes and access to resources mentioned in this episode, visit https://www.easyscaling.com/blog/episode10 

Topics discussed:

• The types of videos (lives, short videos, Reels, etc..) and what’s working best
• Video platform options and the pros/cons of each: TikTok, Youtube, Instagram
• How to engage with the people watching live videos
• Planning talking points ahead of time vs improvising on the spot
• Practical uses of having a detailed client avatar
• Some cool perks of TikTok when it comes to growing your audience
• How different video platforms reach different audiences
• Responding to comments using video replies
• Smiling and dialling as a sales funnel
• The amount of time it takes to record, edit, and show up live on video
• Decided when to take a break from a platform or strategy
• The importance of being redundant with your content

Connect with Jordan Schanda King:

• Website: easyscaling.com
• Instagram: @jordanschandaking
• Facebook: Easy Scaling with Jordan Schanda King

Connect with this week’s guest, Krys the Maximizer

• Website: www.krysthemaximizer.com
• Instagram: @krysthemaximizer

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

*some links above are affiliate links which means I will get a small commission if you make a purchase with my link, but you will not pay any extra. I personally use and recommend these products!

Tune in as we discuss what Facebook ads can and cannot do, the importance of messaging and positioning your offer, and the impacts of scaling to seven figures quickly. We dive into the nitty gritty of funnels, the difference between DFY and DIY buyers, trends in launching, the magic of book a call funnels, and more!

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For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode9

In today's episode, we’re talking about what Facebook ads can and cannot do, the importance of messaging and positioning your offer, and the impacts of scaling to seven figures quickly. We dive into the nitty gritty of funnels, the difference between DFY and DIY buyers, trends in launching, the book a call funnel that got me started, and more!

Jennifer Spivak is the CEO & Founder of The Ad Girls, a female-focused Facebook & Instagram Advertising agency. Named a Top Facebook Ads Manager to Watch and called the ”Conversion Queen” by Forbes, Jennifer is on a mission to help amplify women’s voices in the world through the powerful medium of Facebook Ads. She and her team have generated over $50,000,000 for their hundreds of notable clients worldwide!

Topics discussed:

• The role Facebook ads played in getting my business started
• The magic of a “book a call” funnel
• When it makes sense to spend money on FB ads
• What ads are specifically designed to do
• Recommended Facebook Ad spend per month
• The difference between DFY and DIY buyers
• Why messaging and positioning your offer is critical
• Looking at your offer and funnel from your buyer’s perspective
• Ego trips when scaling from 6 figures to multiple 7 figures
• Finding the perfect middle ground of client involvement as a CEO
• Training your team on context and principle-based decision making
• Messaging vs audience targeting and the impact of the IOS 14 update
• Advice for testing passive funnels with Facebook Ads
• Looking at trends for freebies, webinars, and live launching
• How the Ads landscape has changed and things NOT to do in your funnel
• Making your CTAs clear and accessible 
• Remembering what Facebook ads can and cannot do

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

*some links above are affiliate links which means I will get a small commission if you make a purchase with my link, but you will not pay any extra. I personally use and recommend these products!

Tune in as we discuss how to create, structure, and run a thriving and profitable membership and how it can fit into your product suite. We also dive into the importance of ignoring cookie-cutter business advice and finding what will truly work for you.

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode8 

In today's episode, we’re talking all about running a membership. We touch on how to structure it, how to host it, what to include, and how to deliver the content. We also talk about how a membership can fit into your product suite and how it can serve both new and existing clients. 

My guest is Amanda Armstrong, a neuroscience and trauma-informed anxiety & depression coach and Founder of Rise As We, a mental health coaching space. Like most healers she has her own history of mental health struggles and trauma. Mainstream mental health support weren’t a good fit. From completely personalized 1:1 coaching to the most comprehensive mental health membership community out there, Rise As We offers the programs and support she wishes she would have had on her healing journey.

Amanda is a mom so we also dive into navigating motherhood and entrepreneurship and some parallels we see between parenthood and business ownership.

Topics discussed:

• The importance of not undervaluing yourself and your expertise
• How to add accessible offers to your product suite
• Why you don’t need to promise the same transformation in all of your offers
• Front loading education inside of a group program to provide more customization
• The role of education and course content inside a membership
• Ignoring cookie-cutter business advice and finding what will work for you
• When you might want to think about taking a break from coaching
• How clients can move between 1:1 coaching, groups, and a membership
• How co-coaches can help facilitate a membership
• Ideas for what to provide and how to deliver content inside of a membership

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

 Description: Tune in as we discuss building a team, finding the right people, and how to set your team (and yourself) up for success. We dive into topics like trusting your gut and going off “vibes,” what to do when things don’t work out, and the difficulty of relinquishing control to your team.

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode7

In today's episode, we’re talking about building a team, finding the right people, and how to set your team (and yourself) up for success.

My guest is Mackenzie B Fleming. She is the go-to copywriter for coaches and service providers who aren’t afraid to stand out and spice up their industry. As a copywriter and messaging coach, she's worked with 6, 7, and 8-figure brands to develop their signature brand voice and craft conversion-optimized copy that maximizes both sales and impact. From websites to sales pages to emails and beyond, in industries ranging from B2B technology to beauty, she's here to help your brand build genuine connections with your audience while consistently converting.

Topics discussed:

• Why you have to be open to shifting roles and staying flexible
• Where to find new team members
• What to do when things don’t work out with a contractor
• All things onboarding, including what NOT to do
• The importance of enthusiasm and going off “vibes”
• Adapting to new team members and growing together
• My favorite hack for trialing new team members
• Difficulty relinquishing control to your team
• Radical transparency and idea meritocracy
• Ideas for team bonding activities, team retreats, and team gifting

Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

Tune in as we discuss running a successful agency, stepping into your CEO role, building a business that doesn’t rely solely on you, and why we should all stop being so “anti-corporate.” We talk about how to effectively pitch corporations, why it’s easier than you think, and our experiences with hustle culture and burning out.

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode6

In today's episode, we’re talking about running a successful agency, stepping into your CEO role, and why we should stop being “anti-corporate.” 

My guest is Donata White, the CEO of Coffee Date Media, a social media marketing and content production agency. Once a burnt-out attorney in New York City, she started her blog and YouTube channel in 2012 as a creative outlet -- never dreaming it would become so much more. 

Now she leads a multi-six-figure business and team of 10, working with billion-dollar corporations and solo entrepreneurs alike. Her life did a full 180, and she left her draining job in the big city 4 years ago to run CDM full time from her 40-acre farm. Donata believes in combining solid strategy with a think-big mindset to create the life of your dreams.  

Donata regularly works with billion-dollar corporations so we talk a lot about pitching and specifically pitching corporate clients (and why it’s easier than you think).  

Topics Discussed:

• Why you should always “stay pitching” and a step by step pitch template to use
• Finding the right person and leveraging connections to pitch corporations
• Why running an agency is so much fun (and a little woo woo detour)
• How we’ve both made the shift from agency to “coaching” and why it feels legit
• Our experiences with hustle culture and burning out
• Building a business that doesn’t rely solely on you as the CEO
• Why pitching corporate is a lot easier than you think
• How agency owners and service providers can leverage job alerts
• A mindblowing statistic about how small businesses are defined

Tune in as we discuss top tips and strategies for launching a podcast into the top 100 charts. We talk about the logistics of launch parties and giveaways, how to title your episodes with SEO in mind, and using your podcast to drive high-ticket sales!

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode4

Today we are talking with Gloria Zhang, who was actually a big part of the inspiration for starting the Easy Scaling Podcast!

Gloria is a quirky and relatable Relationship Coach, known for her Top 100 show The Inner Child Podcast. Gloria helps high achievers permanently break patterns of toxic love and create wildly successful secure relationships through her unique Inner Child methods.

In our conversation, I ask Gloria to share all of the behind the scenes details on how to launch a top 100 podcast, so if you’re looking to launch your own then you are going to love this episode!

Topics Discussed:

• Using a podcast to drive sales (95% of Gloria’s high-ticket clients come from her podcast)
• Logistics of launch parties and giveaways to boost your podcast
• The importance of promoting your podcast and tips for guest promotion
• Repurposing your podcast for IG Reels, Tiktok, Youtube videos and blogs
• How to title your episodes with SEO in mind to increase your listenership
• Why it’s important to understand what type of people listen to podcasts

Tune in as we discuss how getting to know your audience on a deeper level can dramatically affect your business growth and make marketing much easier. We talk about the importance of market research, how to get people to participate, and our mutual dislike of bro-marketing and formulaic marketing strategies.

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode3

In today's episode, we’re talking with Emma-Louise Parkes, a self-confessed ambitious introvert, empath, and highly sensitive entrepreneur. We dive into all things marketing, the importance of market research and how to get people to participate, our mutual dislike of bro-marketing and formulaic marketing strategies, and how much easier marketing is when you have the right information from your audience.

Emma-Louise is an internationally recognized certified online business consultant and NLP master practitioner with accreditations in EFT/TFT. She’s also the host of the award winning podcast, The Ambitious Introvert®. Having built her six-figure brand in under three years without previous business experience, Emma-Louise is proof that when you take aligned action, you can scale your business with ease and speed.

Emma-Louise’s mission is to help her clients embrace their ambitious introvert nature, stay in their zone of genius, and impact more people with their profitable, sustainable businesses.

Topics Discussed:

• The lightbulb moment of discovering exactly what you’re meant to do
• Why audiences need to feel X, Y, & Z before they feel safe to invest in you
• Our mutual dislike of bro-marketing and formulaic marketing strategies
• The importance of market research for deeply understanding your audience
• How to conduct market research yourself (and how to get people to participate)
• A mindblowing discovery that one specific market research question can lead to
• Putting yourself in your clients’ shoes to design a safe and effective client journey
• Why free calls might not be working for you as a marketing strategy
• Not making meaning from how people engage or don’t engage in your content
• Taking in every little bit of feedback (even silence) to refine your marketing

Tune in as we discuss how the coaching industry has changed in the last 5 years, going from zero to a million in less than 1 year, and the mindset behind charging high-ticket prices. We also dive into finding and leveraging PR, going all in on one thing instead of constantly strategy-seeking, and top tips for building an effective team.

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode5

In today's episode, we dive into the world of high-ticket coaching with my business coach, Sabrina Philipp. Sabrina is an expert at scaling after seeing explosive growth at the start of her career (0 to 7-figures in less than a year).

Together, we explore the mindset behind charging high-ticket prices, how to find and leverage PR, going all in on one thing instead of constantly strategy-seeking, and top tips for building an effective team

Sabrina​ ​Philipp​ ​is​ ​an​ ​international​ ​online​ ​business​ ​and​ ​social​ ​media​ ​expert who​ ​has​ ​been​ ​featured​ ​in​ ​Forbes​, ​Business​ ​Insider, Cosmopolitan, and Thrive Global.

Sabrina launched her business after moving to Bali with $800 to her name. One year later, she built a thriving million-dollar business. She​ ​helps​ ​entrepreneurs​ ​build​ ​intentional,​ ​manageable,​ ​and​ ​profitable businesses​ ​so​ ​they​ ​can​ ​experience​ ​ultimate​ ​personal​ ​and​ ​financial freedom. 

Topics Discussed:

• How the coaching industry has changed in the last 5 years
• Going from zero to a million in less than 1 year
• The mindset behind setting prices and high ticket sales
• The concept of getting out of your client’s pocketbook
• 3 ways to PR – lucky break, get a publicist, or pitch yourself
• Using launch parties for media and why the first 24 hours is critical
• How to effectively use the press and media that you get
• Going all in on one thing instead of constantly strategy-seeking
• Why I’m thankful Sabrina doesn’t offer refunds
• An important first step to building an effective team
• The importance of relinquishing control to your team