Today we'll expand more deeply on the topic, "The Pleasure Principle", which is one of the most important principles to end binge eating permanently. We teach this in great detail to every single one of our clients, and today we'll be teaching it to you.  

This will be especially helpful if you've found yourself saying, "If I could just learn to eat for fuel instead of pleasure, I wouldn't binge anymore." If that sounds like you, you won't want to miss this one. 

Pleasure is the solution ― not the problem. The problem is when we keep eating to the point where pleasure turns into discomfort or pain. When you learn to eat for enjoyment, pleasure, and satisfaction, it helps the binges go away on their own, without a willpower battle. 

We'll be covering this topic in more depth (with an example about the world's biggest chocolate bar) today, so you can see how this one critical principle can lead you to achieve food freedom.

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