Social commerce isn’t just a fad - through its development it has challenged advertisers to find new ways to interact with and inspire consumers to purchase. In this episode Patrick Quaggin-Smith, Emerging Channels Lead at Perpetua teaches us about the evolution of influencer marketing and the creator economy while providing insight into the future of the transactional elements of social commerce as well - with key tips for advertisers interested in learning more, experimenting, or growing their social commerce potential.