In this episode, we talk to Russ Dieringer, founder of Stratably, about a recent newsletter he published titled ‘What do we mean by “eCommerce”?’ In it, Russ challenges retail leaders to be more precise in how they think about eCommerce, as store-based omni retailers have a different set of growth levers and future growth potential than pureplay eTailers. We’ll also learn about writing an eCommerce newsletter aiming to increase brands’ digital IQ as well as Russ’ tips on finding trusted sources of information.