The episode features Kiri's conversation with Juan Munoz, a PPC Specialist at Acadia, where they discuss the recent changes on Instacart and what to look forward to in the future.

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Before joining Acadia, Juan was a Sales Account Manager at Amazon, managing Key Accounts at the European level, focusing on the UK and Spanish marketplaces. 

In his free time, Juan enjoys researching new emerging e-commerce markets, and going on hikes with his dog named "Whopper".

In today’s episode, Kiri speaks with Dylan Ander, founder of SplitTesting.com, Acadia’s most recent acquisition. They speak about CRO, marketplaces like Walmart and Amazon, and more.

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Dylan Ander is a Serial Entrepreneur with deep expertise in all areas of digital marketing, diversifying his experience and businesses in both B2C and B2B companies. 

In this episode, Kiri and Damiano discuss their research, dive deep on two of these new metrics, and what brands can expect from the research launch on March 23. Register for the research here. 

Most brands are stuck using basic metrics like ROAS and impressions when it comes to their Amazon DSP campaigns, but these metrics provide a very narrow view of performance. Data within DSP is robust, and brands should be using more sophisticated metrics that are tailored to the stage of the customer purchase journey that they are trying to reach. This will provide a much deeper understanding of their DSP performance.

Kiri Masters, head of retail strategy at Acadia, and Damiano Ciarrocchi, retail media manager at Acadia, have spent the past 3 months researching the components of existing Amazon DSP metrics. 

In today’s episode, Kiri speaks with Jamie Roller, Associate Director of Growth Channels at Dr. Squatch. They speak about growth through the DTC channel, the channels Dr. Squatch is selling on, Amazon DSP, retail media networks, and more.

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Jamie is the Associate Director of Growth Channels at Dr. Squatch, a men's natural personal care brand. In this role, she is responsible for driving strategy, growth, and management of Dr. Squatch's Growth/Marketplace Channels including Amazon and Walmart.com. She has spent the last 10 years in global strategy consulting and working at several market-leading, high-growth eCommerce companies. She is obsessed with everything eCommerce and is also a productivity geek. 

In today’s episode, Kiri speaks with Paras Shah, director of omnichannel shopper marketing, retail media & consumer promotions at Georgia Pacific. They speak about retail media, how Georgia Pacific adopted RMNs, and more.

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Georgia Pacific is a paper company that manufactures household names including Quilted Northern toilet paper, Angel Soft toilet paper, Brawny® paper towels, Sparkle® paper towels, Dixie plates & cups, and Vanity Fair napkins.

In today’s episode, Kiri speaks with Zlatana Pejovic, a Senior Account Specialist at Acadia. Zlatana shares her experience of working with Bobsled and now Acadia, her takeaways from working with numerous apparel and footwear brands, reorganizing large catalogs, Amazon, etc.

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In today’s episode, Kiri speaks with Jack Ogilvie, Partner at Acadia, where he coordinates a team that designs service solutions for clients who are looking to make the best use of every marketing dollar - whether that is through SEO, performance media, Amazon and retail media, analytics, or organic social.

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Jack has the good fortune to speak with 10+ brands each week about their marketing issues and needs and combined with 16 years in the industry across all functional areas, this allows him to pattern-match quickly and ask some great questions. 

Before Acadia, Jack started and built a digital marketing agency Techwood Consulting, which was acquired by Acadia approximately two years ago.

In today’s episode, Kiri speaks with Sergio Zuluaga, CEO of Maaji, a Colombian summer lifestyle brand. They speak about how their brand broke into the US market, Amazon, what worked and what didn’t, and more.

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Sergio Zuluaga is married to Marcela and father of Emiliana, a 16-month-old girl, and Luciano, a boy who hopefully will arrive in March. He is currently the CEO of Maaji. Sergio has 7 years of experience in the fashion industry, more specifically working in Maaji.

Before that, he worked in finance for 7 years, in departments like risk management and investment banking. He’s very passionate about analytics, technology, sustainability, and how the mix of these elements could transform the industry in the near future.

In today’s episode, Kiri speaks with frequent guest Russ Dieringer, founder of retail insights company Stratably, about Stratably’s new Amazon Advertising Benchmark Report. 

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Russ Dieringer is the founder of Stratably, a company dedicated to elevating the digital IQ of leading consumer brands.  Each week, Russ creates impactful, practical, and easy-to-digest research that speaks to all layers of an organization, helping them see further around the corner of what’s coming in retail.

In today’s podcast, we are speaking with James Thompson, the SVP of Performance and eCommerce for Nutrabolt overseeing digital globally for the C4 Energy, Cellular, and Xtend brands.

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With more than 15 years of experience in digital marketing, a decade on Amazon, and extensive experience leading global D2C businesses, James is driven by improving all individuals on his teams which translates to brand performance. He is an avid surfer having surfed professionally in his early 20’s, free dive spearfisher, a husband, and a father to 2 energetic children.