Sign up to save your podcasts
Or
Share How Pharmacopia Leverages Brand Awareness as a Hotel Amenity Product to Sell More on Amazon With Andreliz Bautista McGlade and Lisa Levin - Episode 332
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How Pharmacopia Leverages Brand Awareness as a Hotel Amenity Product to Sell More on Amazon With Andreliz Bautista McGlade and Lisa Levin - Episode 332
In today's episode, hosts Kiri Masters and Julie Spear are joined by Lisa Levin, and Andreliz Bautista McGlade from the personal care brand Pharmacopia. They delve into the history of the brand, its unique journey from natural grocery stores to exclusive hotel amenities, and its recent foray into ecommerce.
Key Highlights:
- Lisa Levin shares the origins of Pharmacopia, how she transitioned from graphic design to herbal medicine, and the brand's early commitment to creating clean, toxin-free products.
- Andreliz Bautista McGlade discusses the transition of Pharmacopia from gift products to natural groceries and later into beauty, including a brief stint on QVC.
- The guests elaborate on the partnership with Hunter Amenities, the pivot to an exclusive hotel brand, and the subsequent relaunch of their aromatherapy retail line through Amazon and their own branded site.
- They discuss the challenges of expanding into various channels, managing brand identity in marketplaces, and optimizing their ecommerce strategy with the help of partners like Acadia.
- The episode also covers the performance of different sales channels, the challenges of leveraging their hotel presence for direct sales, and the unique opportunities and strategies for brand growth in the ecommerce space.
View all episodes
By Julie Spear
4.9
4242 ratings
In today's episode, hosts Kiri Masters and Julie Spear are joined by Lisa Levin, and Andreliz Bautista McGlade from the personal care brand Pharmacopia. They delve into the history of the brand, its unique journey from natural grocery stores to exclusive hotel amenities, and its recent foray into ecommerce.
Key Highlights:
- Lisa Levin shares the origins of Pharmacopia, how she transitioned from graphic design to herbal medicine, and the brand's early commitment to creating clean, toxin-free products.
- Andreliz Bautista McGlade discusses the transition of Pharmacopia from gift products to natural groceries and later into beauty, including a brief stint on QVC.
- The guests elaborate on the partnership with Hunter Amenities, the pivot to an exclusive hotel brand, and the subsequent relaunch of their aromatherapy retail line through Amazon and their own branded site.
- They discuss the challenges of expanding into various channels, managing brand identity in marketplaces, and optimizing their ecommerce strategy with the help of partners like Acadia.
- The episode also covers the performance of different sales channels, the challenges of leveraging their hotel presence for direct sales, and the unique opportunities and strategies for brand growth in the ecommerce space.
More shows like Ecommerce Braintrust
View all
The Knowledge Project
2,675 Listeners
Pivot
9,485 Listeners
The Journal.
6,083 Listeners
My First Million
2,644 Listeners
Unpacking the Digital Shelf
64 Listeners
The Prof G Pod with Scott Galloway
5,498 Listeners
All-In with Chamath, Jason, Sacks & Friedberg
9,918 Listeners
The CPG Guys
118 Listeners
Hard Fork
5,470 Listeners
ACQ2 by Acquired
260 Listeners
The Commerce Collective Podcast
192 Listeners
OPERATORS
49 Listeners
Better Advertising with BTR Media
13 Listeners
Retail Media Breakfast Club
8 Listeners
Retailgentic
4 Listeners