In this episode, we dive deep into strategies for mastering Google Ads for eCommerce stores. Our guest is Shri Kanase, founder of YoruMarketing.com and a Google Ads expert with over 7 years of experience. 

Shri shares insights on common misconceptions about Google Ads, the differences between shopping campaigns and performance max, and his systematic TPS (Testing, Profitability, Scaling) approach. He also provides valuable tips for preparing for Q4, optimizing ad accounts, and achieving scalable results. Whether you're new to Google Ads or looking to improve your existing campaigns, this episode offers actionable advice for eCommerce success.

Topics discussed in this episode:  

• Why Google Ads outperforms Facebook for ecommerce consistency 
• How the TPS (Testing, Profitability, Scaling) approach works across industries 
• What misconceptions limit Google Ads scalability 
• How to audit and restructure struggling Google Ads accounts 
• Why patience is key in Google Ads strategy 
• What pricing options exist for Google Ads management 
• Why consistent optimization schedules matter for Google Ads 

Links & Resources

Website: https://yorumarketing.com/
LinkedIn: https://www.linkedin.com/in/shri-kanase/
TikTok: http://tiktok.com/@shri.kanase
X/Twitter: https://x.com/EcomShri
YouTube: https://www.youtube.com/channel/UCyQNz6Xg5FVXjvfOMj5Rj5g

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In this episode, we dive into strategies for boosting your online store’s average order value (AOV) through effective cross-selling. Joining the conversation is Varun Kundra, Co-founder of AfterSell.com, a Shopify app used by over 20,000 brands for upselling and cross-selling. Varun shares insights on consumer psychology, personalization, and how merchants can seamlessly integrate third-party offers to maximize profits without additional effort. 

Topics discussed in this episode:  

• Why cross-selling and upselling boost AOV in a high acquisition cost environment 
• How personalization and relevance improve upsell and cross-sell success 
• What entry points exist for upselling: in-cart, checkout, post-purchase 
• Why post-purchase offers work due to the "dopamine kick" 
• What "network offers" are and how they display third-party offers 
• What revenue potential exists for merchants using network offers 

Links & Resources

Website: https://www.aftersell.com/
Shopify App Store: https://apps.shopify.com/aftersell
LinkedIn: https://www.linkedin.com/in/vk1/
X/Twitter: https://x.com/varkundra

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In this episode of the eCommerce Coffee Break podcast, we dive into the world of short-form video content for TikTok, Instagram Reels, and YouTube Shorts. Our guest is John Roman, CEO of BattlBox.com, who shares his journey from B2B sales to e-commerce success. John reveals how BattlBox leveraged video marketing to grow their brand, starting with long-form YouTube content and evolving into a powerhouse of short-form videos across multiple platforms. Learn about their content creation strategy, the importance of authentic branding, and insights on the future of content marketing in e-commerce. 

Topics discussed in this episode:  

• Why short form video content became crucial for ecommerce brands 
• What AI tools can be used for content creation and editing 
• Why having a human face for the brand is important, as it potentially sells more products 
• How consistent testing and learning is essential for success on platforms like TikTok 
• Why diversifying content types (video, blog posts, articles) remains important for marketing 
• How to overcome "paralysis by analysis" as it's crucial for creating and publishing content 
• Why unpolished, genuine content often performs better than highly produced videos 

Links & Resources

Website: https://www.battlbox.com/
Website:  https://onlinequeso.com/
LinkedIn: https://www.linkedin.com/in/john-roman/
X/Twitter: https://twitter.com/JohnMRoman

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In this episode of the Ecommerce Coffee Break podcast, we explore the Shopify marketing ecosystem with Brandon Amoroso, founder and president of electriq marketing. 

A Forbes 30 under 30 alum, Brandon shares insights on customer retention, e-commerce tech stacks, and the challenges of selling alcohol online. 

We discuss streamlining Shopify apps, boosting customer lifetime value, and how Brandon's company is revolutionizing alcohol sales in e-commerce following its acquisition by drinks.com. 

Topics discussed in this episode:  

• Why the Shopify marketing ecosystem has evolved towards consolidated platforms 
• How the selection process for Shopify apps has become more critical 
• What factors influence the choice of tech stack for different-sized businesses 
• How usage-based pricing models benefit both small and large merchants 
• Why reducing the number of apps can improve a store's performance 
• What key areas are examined in a Shopify store audit 
• How retention strategies are implemented across multiple channels 
• Why direct mail is making a comeback in e-commerce marketing 
• How drinks.com solves the complexities of selling alcohol online 
• What opportunities exist for non-alcohol merchants to add alcohol sales 

Links & Resources

Website: https://drinks.com/electriq
LinkedIn: https://www.linkedin.com/in/brandonamoroso/
X/Twitter: https://x.com/AmorosoBrandon

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In this episode of the eCommerce Coffee Break podcast, we dive into winning data strategies for e-commerce growth.

Our guest is Outi Karppanen, the lead marketing analytics strategist at Supermetrics.com. Outi shares her expertise on navigating the increasingly complex marketing analytics landscape, discussing how to make smart choices with data, handle privacy concerns, and optimize marketing efforts.

Topics discussed in this episode: 

• Why has the marketing analytics landscape evolved so rapidly in recent years
• How do companies navigate data complexity with privacy concerns
• What are the biggest mistakes companies make with marketing data, and how to avoid them
• Why is it crucial to prioritize the right data sources for eCommerce growth
• What challenges  businesses face with attribution, and how can they optimize marketing spend
• How smaller eCommerce businesses use marketing analytics to compete with larger companies
• Why first-party data's increasingly important, and how should businesses prepare
• What strategies help businesses implement data-driven marketing campaigns
  
  

Links & Resources

Website: https://supermetrics.com/
Shopify App Store: https://supermetrics.com/connectors/shopify
LinkedIn: https://www.linkedin.com/company/supermetrics/
X/Twitter: https://x.com/Supermetrics

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In this episode, we explore the critical impact of site speed on Shopify stores. Our guest, Darin Archer, Vice President of Product Strategy at Yottaa.com, shares expert insights on optimizing ecommerce sites for better performance. Learn why speed matters, what slows down your store, and how to boost conversions through improved loading times. Discover actionable strategies to enhance your Shopify store's performance and drive revenue growth.

Topics discussed in this episode: 

• Why site speed optimization is crucial for ecommerce success
• How slow loading times impact customer experience and sales
• What common issues slow down ecommerce sites and how to identify them
• How to measure and track the performance improvements of your Shopify store
• What specific strategies can be implemented to boost Shopify store speed
• Why faster loading times lead to higher conversion rates and revenue growth
  
  

Links & Resources

Website: https://www.yottaa.com/
Shopify App Store: https://apps.shopify.com/rapid-insite
LinkedIn: https://www.linkedin.com/company/yottaa/
Twitter: https://twitter.com/yottaa

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In this episode of the Ecommerce Coffee Break podcast, we explore conversion rate optimization (CRO) with a fresh perspective. Our guest, Marta Rogach, Business Development Lead at Plerdy, introduces an all-in-one tool that provides actionable insights into user behavior on e-commerce websites. Marta explains how Plerdy's solution helps store owners understand customer interactions, identify pain points, and make data-driven decisions to improve conversions, covering everything from heatmaps and session replays to pop-up optimization and sales performance tracking.

Topics discussed in this episode: 

• Why conversion rate optimization is crucial for ecommerce businesses
• How understanding customer behavior can improve conversions
• Why watching user replays and heatmaps reveals customer behavior
• How pop-ups boost ecommerce conversions and engagement
• What role website speed plays in conversion rates
• How to effectively use data analytics to boost store performance
  
  

Links & Resources

Website: https://www.plerdy.com
LinkedIn: https://www.linkedin.com/company/plerdy/
Facebook: https://www.facebook.com/PlerdyEN/

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https://t.ly/Covcl

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On this episode of the Ecommerce Coffee Break Podcast, Yuxin Zhu, CEO and Co-Founder of Replo at replo.app, reveals powerful tips for optimizing your ecommerce website for conversions. Yuxin discusses the importance of user experience, compelling content, A/B testing, and data analytics. He emphasizes the need for clear navigation, fast loading times, mobile optimization, and trust signals like customer reviews. Yuxin also touches on SEO and backend performance. Tune in for expert advice to transform your online store and boost your sales.

Topics discussed in this episode: 

• Why conversion rate optimization has become increasingly important in ecommerce
• How technological changes and increased competition are making CRO more complex
• What steps are involved in creating a user-centered website or landing page
• How product detail pages can be optimized to convert as well as landing pages
• Why telling a consistent brand story across multiple touchpoints is crucial for conversion
• Why even small improvements in conversion rates can lead to significant revenue increases
  
  

Links & Resources

Website: https://www.replo.app/
Insta: https://www.instagram.com/replo.app/
Twitter: https://twitter.com/replohq
LinkedIn: https://www.linkedin.com/in/yuxinzhu/

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In this episode, we discuss customer retention strategies that are revolutionizing the loyalty and rewards space. Our guest on the show is Hemant Purswani, Co-founder, and CTO at appstle.com.

Topics discussed in this episode: 

• Why loyalty programs are crucial for customer retention in times of economic uncertainty
• How integrating loyalty with subscription and membership programs creates a seamless customer experience
• Why dynamic point redemption is a game-changer for loyalty programs, allowing customers to use points more flexibly
• How loyalty programs can be effectively used across various industries, from cosmetics to hardware tools
• What strategies merchants can use to promote their loyalty programs, including email campaigns and social media sharing
  
  

Links & Resources

Website: https://appstle.com/
Shopify App Store: https://apps.shopify.com/partners/appstle
LinkedIn: https://www.linkedin.com/company/appstle/
Twitter: https://twitter.com/appstleinc

Get access to more free resources by visiting the show notes at
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In this podcast episode, we dive into strategies to increase the number of returning customers, boost customer lifetime value, and decrease churn rates. We explore why rewards can be more effective than discounts, how loyalty programs offer more than just points, and what alternative incentives work well in loyalty programs. Tune in to learn how to design an effective loyalty program that goes beyond just points and builds lasting customer relationships. Our featured guest on the show is Fiona Stevens, Director of Marketing at LoyaltyLion.com.

Topics discussed in this episode: 

• How to get started with a loyalty program: Begin with small, simple rewards and gradually expand based on performance.
• Why loyalty programs are more than just giving points: They're about building ongoing connections and customer communities.
• Why personalization is crucial in loyalty programs: It allows for tailored experiences and more relevant communications.
• How to determine the right frequency for loyalty program communications: Base it on your product's purchase cycle and customer lifecycle.
• Why loyalty programs should be actively managed: Set-and-forget approaches often fail to deliver value.
• How to align loyalty rewards with brand values: Offering donations or sustainability-focused rewards can strengthen emotional connections.

Links & Resources

Website: https://loyaltylion.com?utm_source=podcast&utm_medium=ecommerce-coffee-break
Shopify App Store: https://apps.shopify.com/loyaltylion
LinkedIn: https://www.linkedin.com/company/loyaltylion/
X/Twitter: https://twitter.com/loyaltylionhq

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