Ecommerce Exits Podcast | Inside look at Building, Buying, Selling and Scaling Ecommerce Businesses

Ryan Rigney is an ecommerce seller, coach and consultant, and co-founder of Boost Rooster. He is responsible for 50,000+ rebates that launched and ranked various products.  He shares his experience being a 7-figure seller on and off Amazon with us. Come Listen!

~WHAT YOU’LL LEARN~ 

• Ryan's Ecommerce Superpower
• Sustaining Sales through Community Building
• Current Strategy and how to implement a comfortable Rebate program
• Boost Rooster: How it helps

~KEY POINTS~ 

1. It is important to develop other traffic sources outside of Amazon in case the seller is taken out of the platform.
2. They were the first to effectively use chat bots in driving sales.
3. Be sure that the rebate offerings do not attract lower quality buyers interested only in the promo. They do not usually become repeat buyers of the product and are only looking for the next cheaper item.
4. Understand the traffic source being used and couple it with a good advertising campaign. Influencers, for example, help build the brand but not drive the sales.

~CONTACT DETAILS~ 

• http://www.masterywithryan.com/ 
• https://boostrooster.com/ 
• http://www.brandboostblueprint.com/ 
• https://www.facebook.com/groups/amazingfunnels 

Bradley Abbott is the lead developer of Connectable Design and Development which is responsible for developing hundreds of products and has partnerships with factories abroad and in China. He will elucidate in the importance of value adding product design for a successful business.

~WHAT YOU’LL LEARN~ 

• Genesis of the business 
• Developing the winning product 
• Following the process of product development 
• Best practices when launching a product 
• Looking for the opportunity 

~ KEY POINTS~

1. You need to understand the basic DNA of the product; what problem is it trying to solve. 
2. In developing the product, understanding the point of view of the end users add value to the product and provide an insight on the product’s final look. 
3. Value adding product development should consider not only the cost of making the product but more importantly the value that the end users puts on the developed product as well. 
4. Most products are borne out of evolution over time; having the discipline of imagining a product as it is being used would help in optimizing its final design. 
5. While form and function are linked, it should be remembered that the final form is a function in itself. It makes the product accessible to the user as well as promote the final brand. 

~CONTACT DETAILS~ 

www.connectabledesigns.com 

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Alex Huditan has built his own 7 figure e-business selling on Amazon. In this podcast, he explores the mindsets needed in order to feel fulfilled and happy in the world of e-commerce.

~WHAT YOU’LL LEARN~

• Importance of Models and Mentors
• Work-Life Balance
• When Bad Days Strike
• An unstructured Life
• The Enlightened Millionaire

~KEY POINTS~

1. Alex’s journey started with changing himself and his own attitude towards success. It was only then that he was able to become truly successful. 
2. Success is a life that has a good work-life balance; it is a life not consumed by business concerns, but one that allows him to enjoy all the adventures life has to offer. 
3. Decide 3 things, namely: What I want to be, what I want to do, and what I want to have. These will be the guiding principles in your activities. 
4. Do not run away from bad days because it is a part of the full spectrum of life. Stay in it and experience whatever it is that it is making you feel. Then imagine the love of the people around you and how they see you as this will put you in a better position to get out of your dark mood. 

~CONTACT DETAILS~

• Facebook: Alex Huditan 
• Website: https://enlightened-millionaires.com/

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Anton Kraly has built e-commerce stores since 2007. Through Drop Ship Lifestyle, he developed a program that has trained about 10,000 students all over the world in starting their own drop ship stores. This program has been awarded as the Best e-Comm course by Shopify.

~WHAT YOU’LL LEARN~ 

• Genesis of Drop Ship Lifestyle 
• Overview of the Drop Ship Lifestyle Strategy 
• Success factor for building an e-comm store 
• Exploring Channels for Expansion 
• Opportunities in the Current Situation 
• Strategy for 2020 
• Tips for Exiting e-businesses 

~KEY POINTS~ 

1. He started Drop Ship Lifestyle as a response to the need of the e-comm community for training on how to properly set-up e-businesses which was absent in 2012.
2. Even in 2012, there were already brokers who specialized in online businesses. 
3. Drop shipping allows entrepreneurs to focus on product development since they do not sell the products directly to customers. 
4. Gratification and patience are key for an e-business to be successful. 
5. If you have a product, it is recommended to still build a drop shipping business under another name as this allows for flexibility and additional income. 
6. In buying an e-business, what is important for Kraly is the brand reputation and the organic traffic it already has for these are business foundations he could build on. 

~CONTACT DETAILS~ 

• dropshiplifestyle.com
• ecommercelifestyle.com 

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Ron Lynch, known as the Marketing Mercenary, has over $4 billion in attributed revenue with marketing campaigns he’s involved with. He also wrote 13 screenplays and 4 books.

WHAT YOU’LL LEARN

• What hydroponics taught Ron about marketing products successfully.
• Why the magic number for brand longevity is “5x”
• The $4 Billion Ad Types to sell any product (The Bally, The Animation, and The Long Form)
• The best testing tool for segmenting and finding profitable ad creatives

KEY POINTS

1. Innovation is the key ingredient to a successful and scalable product.
2. You’re always in the business of selling your business so your mark ups should always be around 5x
3. Storytelling your product is your main job once your engine is running.
4. All advertising is a mirror. Find your segments and build marketing where they can see themselves in.

CONTACT DETAILS

• Marketing Mercenary Course Review: https://www.nateginsburg.com/my-honest-review-of-marketing-mercenary-by-big-baby-agency-owner-rob-lynch/
• Big Baby Agency Facebook Page: https://www.facebook.com/BigBabyAgency/

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Riad Bekhit, Chief Potato Officer at Potato Parcel.com, shares his experience in presenting in Shark Tank and building the business that sells 175,000 products annually.

WHAT YOU’LL LEARN

• What is Potato Parcel.com
• Shark Tank Experience
• Benefits and Challenges in the Gifting Space

KEY POINTS

1. Presenting in Shark Tank is a great opportunity to present you business on a national scale. Even if you do not get a deal, the exposure alone is very important in getting new customers.
2. Riad decided to go into the gifting space because there are a smaller number of competitors and their product is very unique as compared to what is out there in the market.
3. The product has a built-in virology given that recipients of their products would often become new customers as well.
4. Incorporating his knowledge on customer service has helped in maintaining continuous patronage of the product with 20% order coming from repeat customers.

CONTACT DETAILS

• www.potatoparcel.com
• @potatoparcel

Zack Franklin, an 8 figure Amazon seller, secret weapon of some of China’s ecom giants, and founder of AMZ Kung Fu shares his takeaways in working with the Chinese e-businesses

WHAT YOU’LL LEARN

• The impact of selling on Amazon very early on.
• What is behind the curtain on some of the biggest Chinese Ecommerce operations
• Fantasy vs Reality of Black Hat practices in Chinese e-commerce
• Be a Business Slut: The “DTF” approach to affiliate marketing with ecommerce
• The untapped traffic sources most 7-figure Amazon sellers ignore
• Zack Franklin’s version of the “3 Lever Principle”

KEY POINTS

1. Chinese e-comm businesses are larger than their western counterparts but operating like any corporation.
2. China employees just want to work, unlike their Western counterparts that make a business in order to support a lifestyle.
3. The black hat practices in the Chinese e-businesses can be mistaken as black hat but in truth, part of their cultural norm.
4. Affiliate marketing, selling other products, even from competitors, that are the same category as your product helps in customer retention, lifetime value, and loyalty.
5. Don’t just focus on increasing the customer base but also increasing order value of the customer as well as retaining these customers.

CONTACT DETAILS

• [email protected]
• [email protected]
• Funnelfu.com
• Amz30.com - Sign up to the email list.

Jaryd Krause, founder of Buying On-line Businesses.com provides his insights on how to go into buying online businesses and the keys for making the enterprise successful.

WHAT YOU’LL LEARN 

• How it all Started
• Why Buy a Business
• Where to look for if you want to buy an on-line Business
• Using leverage for Buyers
• What makes a successful buyer

KEY POINTS 

1. Buying a business that already has a proven product and market is less risky than starting a business. 90% of start-ups often fail given the competition already in the market. 
2. There are a lot of brokers for on-line business that one could access. The important thing is to look for a business that is fit to your personal, financial and lifestyle goals.
3. Even if you buy a business, it would entail a lot of your time. If your lifestyle goal is to spend more time with your family, then it is better to look for a business that is more in keeping with that goal. 
4. The USA is quite advanced in terms of ability or secure loans for leverage in buying a business. The important thing is communicating it as a business since most banks are still wary of on-line businesses. 
5. Seek help when deciding to do a business. There are a lot of organizations right now who could help you through the process and you would not have to do everything by yourself. 

CONTACT DETAILS

• Buying Online Businesses Podcast
• www.buyingonlinebusinesses.com 

 
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George Wojciechowski co-founder and VP for partnerships of Shipbob, offers the perspective coming from the logistics point of view of the effect of the Pandemic and the opportunities for the growth of the e-markets.

WHAT YOU’LL LEARN

• What is Shipbob?
• How their company responded to the Pandemic
• Effects of the Pandemic on the e-merchants
• Future of Online Merchants

KEY POINTS

1. Shipbob has 7 fulfillment centers across the US and Canada and is serving 3,500 merchants. Their early response and the following of strict guidelines during the pandemic enabled them to continue operations in the midst of the pandemic.
2. The pandemic has initially slowed down the sales of the usual catalyst products (like toys, cosmetics, apparel) but it allowed for the growth of other product lines like baby formula, organic products, etc.
3. In general, e-commerce performance has risen across the board as more and more people tend to buy online.
4. Having a backup logistic company has enabled some e-merchants to continue their operations, especially in light of the decision of Amazon to only ship essential products.

CONTACT DETAILS

• www.ShipBob.com
• [email protected]

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Data scientist Yev Marusenko, Phd., founder of Zon Tracker and AMZ Jet Software shares his views on maximizing ads in the digital landscape.

WHAT YOU’LL LEARN

• Making the Leap from Academia to E-commerce
• Importance of Tracking spill over sales
• Actual Purchase: True metric of advertising
• Ad Diversification and Strategy Specialization
• Building the quality of audience for sustainability

KEY POINTS

1. Test the current ads in terms of images, headlines, key words used in order to have data on what is the most effective given a particular product or brand.
2. Diversify sources of messages in order to not only get the most customers but also identify what funnel does the customer prefer given a particular brand or product.
3. While diversifying, it is important to also focus on which funnel would you spend the most resources in. This allows mastery over the chosen funnel.
4. Geo-ranking should also be considered in the strategy. Find out where your competitors are the weakest and ensure that you have inventory to service that area.

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Click here to Listen, Subscribe, and Review Ecom Exits Podcast on ApplePodcasts

Thanks so much for joining us this week. Want to subscribe to the Ecom Exits Podcast with Nate Ginsburg? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review!

Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Subscribe to the eCOM EXITS Podcast now