Ecommerce Exits Podcast | Inside look at Building, Buying, Selling and Scaling Ecommerce Businesses

CEO of Ecom-Optimizer, Joe Reichsfeld has been helping businesses of all sizes with multi-channel expansion, marketing automation, and expanding their sphere of influence for almost 20 years.

~WHAT YOU’LL LEARN~ 

• How to get traction for a brand as fast as possible
• Content vs SEO off and on Amazon
• Unlimited opportunities building ever-green content
• How to go blind with tunnel vision as an Amazon Seller

~KEY POINTS~ 

1. Have them pay where they want. Shoppers are platform loyal so not diversifying off Amazon leaves money on the table.
2. Build a community through WordPress and always try to control your leads and capture emails.
3. Awareness and decision making is a top of funnel moment where shoppers require content that builds trust and solves objections.

~CONTACT DETAILS~

If you would like to know more about scaling your brand off-Amazon, visit Joe Reichsfeld at the following:

• https://ecommerce-optimizer.com/
• https://www.youtube.com/c/EcommerceOptimizer/
• https://www.facebook.com/ecomoptimizer

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Where is your business now? Nate Ginsburg talks about the differences between Below The Line and Above The Line businesses. What are the characteristics of a company operating Above The Line and why should a business strive to be in that place?

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Brent Zahradnik is the founder of AMZ Pathfinder. He started the company in 2015 and since then worked with 100s of sellers and currently spending a million dollars a month in ads. He will share his experience with Amazon’s new platform, DSP (Demand Side Platform).

~WHAT YOU’LL LEARN~ 

• What is DSP? 
• Targeting options and uniqueness of DSP vs Amazon PPC 
• Requirements for users of DSP 
• Why dynamics ads are a better option than classical ads 
• Combining DSP with other advertising campaigns and strategies 

~KEY POINTS~  

1. DSP is emerging because you are getting into 20 years of data of Amazon about what people buy and search for. 
2. The four different layers of DSP includes - Awareness, Consideration, Purchase, and Loyalty. 
3. For Brent’s clients, DSP has worked best in mid to bottom-funnel. 
4. The access of DSP is limited due to the complexity of the platform and the pressure it might bring to the customer support of Amazon. 

~CONTACT DETAILS~

If you would like to know more about Brent and his company, you can check out - AMZ Pathfinder (amzpathfinder.com) ([email protected])

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Thanks so much for joining us this week. Want to subscribe to the Ecom Exits Podcast with Nate Ginsburg?

Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! 

Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. 

Subscribe to the eCOM EXITS Podcast now 

You can do more than just a complete exit. Nate gives us 3 specific ways + bonus tips to jump start your exit strategy.

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Thanks so much for joining us this week. Want to subscribe to the Ecom Exits Podcast with Nate Ginsburg?

Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review!

Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Subscribe to the eCOM EXITS Podcast now

Terry Williamson, Founder, and CEO of Zon Marketer and a serial entrepreneur with multiple 7-figure and 8-figure exits. He will share with us how he helps other businesses build their brand, as well as valuable insights into building a successful business.

~WHAT YOU’LL LEARN~

• Why mindset is the first step from being a 7-figure seller to an 8-figure seller
• 3 metrics to look for when looking for business opportunities
• The #1 keyword strategy to win at Amazon's game
• Will's approach to a new business (if he had to start from scratch)

~KEY POINTS~

1. If you want to win, get really good at one thing and build systems and methods around that.
2. Start with the goal in mind, work backward, and build the system using that to scale the business and reach 8 figures.
3. You can compete at any product, it all comes down to winning strategy which is a combination of keyword, relevance, and conversion rate.

~CONTACT DETAILS~

If you would like to know more about Terry and his company, you can check out his website - Terry Williamson or to learn his 8- figure Amazon blueprint you can check out ZonMarketer
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Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Subscribe to the eCOM EXITS Podcast now

Laurier Mandin, founder and CEO of Graphos, has been in the marketing business for 26 years. He and his team has successfully launched more than 6,000 products from start-ups to billion-dollar companies. He shares valuable insight into creating a winning strategy for launching a new product.

~WHAT YOU’LL LEARN~ 

• Where to start when launching a product
• The biggest mistake many brands make before going to market
• Why having a Go-to-Market Roadmap is essential
• What is a good marketing margin and why you need a healthy one
• Importance of sustaining good marketing and branding

~KEY POINTS~ 

1. Knowing your ideal buyer — where they are and how much they are willing to pay for your product — and identifying product-market fit are critical first steps for launching a new product.
2. In building a Go-to-Market Roadmap, businesses tend to skip steps or ask the wrong questions during product validation, resulting in inaccurate buyer persona.
3. When launching a brand, design a category for your brand and product where it is the market leader and ultimate brand choice. Create desire and prestige.
4. A margin of at least 50% gives you room to improve the product further, address customer care concerns, and handle returns.

~CONTACT DETAILS~

Find out more about Graphos at - https://graphosproduct.com/ or Listen to Product Knowledge Podcast

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Click here to Listen, Subscribe, and Review Ecom Exits Podcast on ApplePodcasts

Thanks so much for joining us this week. Want to subscribe to the Ecom Exits Podcast with Nate Ginsburg? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review!

Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Subscribe to the eCOM EXITS Podcast now

Adam Weiler, founder of Sunken Stone an Amazon Management company, which manages 75 brands selling on Amazon, elaborates on what it takes to scale account management and management on Amazon.

~WHAT YOU’LL LEARN~ 

• The challenges faced while managing 75 brands at the same time
• Difference between managing your own brand and managing other people's brand
• Tools and System of Adam that helps him being effective and keep growing at the same point of time
• Best practices and tools of EOS Systems
• Agency vs Physical Product Business Model

~KEY POINTS~ 

1. Set a time with your top-level leaders to identify, discuss and solve major issues being faced weekly. Then assign it to a person to become their goal for the quarter to make sure that it gets done. 
2. Hire good people, even if you make less money for yourself since you would have to pay them. In the end it will increase the value of the work you do and it would also free you from doing all the things that need to be done.
3. Consider hiring people for tasks that you do not like doing and are not good at.

~CONTACT DETAILS~

• www.sunkenstone.com

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Click here to Listen, Subscribe, and Review Ecom Exits Podcast on ApplePodcasts

Thanks so much for joining us this week. Want to subscribe to the Ecom Exits Podcast with Nate Ginsburg? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review!

Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Subscribe to the eCOM EXITS Podcast now

Daryl Mander, founder of Big Flare Marketing, focuses on advertising for e-businesses. They have spent over $10 million in ad spend and is working with 100 businesses. Mander shares his insights on the use of Google ads in increasing traffic and sales conversions for the e-business.

~WHAT YOU’LL LEARN~

• Use of Google Ads as a Strategy
• Standard vs Smart Shopping on Google
• Project and Generic keywords: When to use
• Other On Line Ad Strategies

~KEY POINTS~ 

1. Figuring out the intent of the ad is crucial in determining the type of advertising one would engage.
2. Even with a strong website, it is still important to do Google ads as there is synergy between the ads and website that would lead to sales conversion.
3. Smart shopping is a new type of Google ads that allows re-targeting in the various other ad channels. This would allow the ecomm to go fast in its campaign.
4. Consider using prospecting ads; these are ads that seek to provide awareness of the product. Conversion may not be easily be made but it would generate interest.

~CONTACT DETAILS~

https://www.bigflare.com/

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Click here to Listen, Subscribe, and Review Ecom Exits Podcast on ApplePodcasts

Thanks so much for joining us this week. Want to subscribe to the Ecom Exits Podcast with Nate Ginsburg? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review!

Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Subscribe to the eCOM EXITS Podcast now

Nathan Resnick, CEO of Sourcify, brought to life 100 products and projects by democratizing manufacturing. He shares his strategies given the current pandemic as well as the looming trade war of the US with China.

~WHAT YOU’LL LEARN~ 

• Working with China in the time of the Pandemic 
• Effects of the Trade Tension of the US with China 
• How to get started with Sourcing 
• Trends and Tips 

~KEY POINTS~ 

1. China remains to be the biggest possible manufacturing partner given that requirements for orders are very low. Other nations would be working with bigger companies that have bigger order volume.
2. Diversification of supply source would depend on the particular country given that each country would have its own expertise.
3. When sourcing, it is important that your specifications are ready, especially if the item is customized. This prevents miscommunication and loss on both parties.
4. There is a rise in single product funnels that have a possibility for upscales and cross sales in the ecomm community.

~CONTACT DETAILS~

• Nathan Resnick on LinkedIn or Twitter
• www.Sourcify.com

Danny McMillan, host of Seller Session Podcast is in the midst of a series of Facebook Live discussions to help online entrepreneurs cope with the pandemic. He shares valuable insight on how to operate in this new environment that we think you should listen to.

~WHAT YOU’LL LEARN~ 

• Keeping motivated during this climate
• Having the proper mindset going forward
• What is working now and how it can translate to future success
• Future opportunities 

~KEY POINTS~

1. It is important to keep oneself motivated during the time of the pandemic by consistently doing something that is meaningful.
2. Diversifying the businesses and having the proper mindset would help one survive the pandemic since affect businesses differently.
3. Personally, he would want to invest in entrepreneurs. It is aligned with his interest in investing in people as well as a way to have additional businesses without having the need to run the business himself.
4. Consider the value proposition of the business first rather than its revenue potential. A business should provide meaning to keep doing it.

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Click here to Listen, Subscribe, and Review Ecom Exits Podcast on ApplePodcasts

Thanks so much for joining us this week. Want to subscribe to the Ecom Exits Podcast with Nate Ginsburg? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review!

Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Subscribe to the eCOM EXITS Podcast now