Ecommerce Exits Podcast | Inside look at Building, Buying, Selling and Scaling Ecommerce Businesses

Drawing from his decades of institutional investment banking experience, digital expertise, hundreds of e-commerce deals and over a trillion dollars’ worth in combined deal experience, Chris Shipferling, Managing Director at Global Wired Advisers talks about their services and experiences in selling e-businesses.

WHAT YOU’LL LEARN

• Merger and Acquisition Advisor vs Business Brokers
• Process of M&A Advisors
• Seller Qualifications
• Identifying Buyers’ Fit
• What Kills Deals

KEY POINTS

1. Their company present to the buyers not only the story of the company they are selling but more importantly its vision. They buyers need to know why the company is going where it is going and why they should invest in it.
2. Buyers purchase based on growth potential and not on past performance.
3. While the mostly cater to $1 million up companies, they could also look into selling $800,000 earning companies if they believe that it could be tucked in with another deal.
4. Sellers’ emotions would often come into play when sale is about to be met. It is their job to guide the seller through the process.
5. There are many kinds of buyers in the market. Some would pay in cash, others through pulled investment funds, while others through loans. The important thing is the fit of the company with the buyer.
6. Be a strategic owner. Know what you are, who you are to become and how you see the business in the long-term. 

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Ace Chapman, business acquisition consultant, take us into the world of Micro Private Equity. He has experienced more than 150 deals in his lifetime and manages a private equity fund of $12 million.

WHAT YOU’LL LEARN

• What is Micro Private Equity?
• The Paradigm Shift: “If you want More Money, Go and Buy It”
• 20 Years of Experience Setting up the Funds
• Business Diversification as Key to sustainable Success

KEY POINTS

1. It is better to invest in buying a business than starting from scratch.
2. One of the key elements for a good investor is having the correct mindset. It is not being bogged down by your actual capital but looking for ways to get the capital you need.
3. If there is anything that the current pandemic has taught entrepreneurs, it is the importance of owning several diversified businesses. In this way, even if one business suffers because of an event, the other businesses may be able to thrive and provide continued cash flow.
4. Look at how wealthiest people do their work and emulate it in your way of doing business.

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In this special episode of the Ecommerce Exits Podcast, Nate Ginsburg reviews the upcoming plans for quarter 2 of SellerPlex, his journey to acquiring new businesses, his long awaited accelerator opportunity and much more...

Topics Mentioned in Today's Show:

• A quick review of Q1, 2020
• Adjusting to a Post CoVid-19 World
• What the New SellerPlex means for me and you
• What is the Ecommerce Exits Accelerator?
• My next investments and why it matters to you.
• Q2 and beyond!

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Jeremy Horowitz is the host of Messenger Mastermind Podcast and agency. He is also the owner and moderator of 100 6-8 figure e-comm companies, and has managed an 8-figure Shopify channel, a 7 figure Amazon channel and responsible for more than $1.5 million revenues through SMS. He will talk about how these channels could work together to favor the business.

WHAT YOU’LL LEARN

• Businesses they help
• Product Line Extensions
• Effective Customer Survey
• Channel Diversification
• Coordinating the various channels
• Strategies for Companies with Heavy Amazon presence
• Building product launch campaign hype 

KEY POINTS

1. There is a difference in attitude on how businesses with 6-figures, 7-figures, or 8 figures approach product line extension and channel diversification.
2. Product line extension is a natural byproduct of listening to the customer base. This strategy not only provide new customer but also build on existing customers to become repeat customer of the business.
3. The system of utilizing emails in establishing a relationship with customers is the same with reaching out to them through SMS.
4. Those businesses with enough cash flow may take advantage of advertising now given that rates are very low. This would prepare the business for the 3rd and 4th quarter performance and beyond.
5. Including a warranty program or a product insert that would help secure the email of a customer purchasing from Amazon would be a good start in building your core customer base.

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Rory McGonigle is a 7-figure brand owner and founder or Smart e-Strategy, a digital marketing agency helping other brands sell off on Amazon. He speaks on the different strategies and techniques to maximize these campaigns.

WHAT YOU’LL LEARN

• Benefits and Setbacks in on and off Amazon selling
• How to start off Amazon campaigns
• The Price Point Perspective in Campaigns
• Foundation in online selling
• Pursuing Sales and Scaling up Campaigns

KEY POINTS

1. Developing a community of customers and potential customers is the target of on line ads.
2. Amazon campaigns provide a quick growth for any brand. However, exploring off on Amazon ads would make the business growth more sustainable.
3. Networking with different companies who have also tried different ad channels is essentially in identifying the best strategy for your brand.
4. Facebook ads need to drive your customers to your own website. This would facilitate building trust and a relationship with your customer.
5. Interaction with the customer base is key in identifying other products that they may be interested in purchasing.
6. In this time of Covid, on line sales has become key to a business survival.

CONTACT DETAILS

• @rorymcgonigle
• https://www.smartestrategy.com/

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Davide Nicolucci, founder of “We Are Growth Hack”, shares his experience in working with the biggest and top Amazon sellers in the country and the strategies that propelled them to these heights.

WHAT YOU’LL LEARN

• The Early Advantage of Chinese Sellers
• Why you should learn about Black Hat Tactics
• Alternatives to Black Hat Tactics
• How to Do Keyword Targeting the right way
• Structuring an On-line Campaign

KEY POINTS

1. The Chinese culture played an important part in the initial advantage of Chinese e-commerce businesses in the industry.
2. There are ways to optimize one’s listing and ranking in Amazon without resorting to Black Hat tactics. Maximizing and strategically placing the key words of a brand and exploring many channels for visibility are just some of the possible interventions.
3. Honest hard work is no replacement for using available tools in the internet.
4. Finding the right niche helps in market targeting.

Other Items Mentioned in the Show:

• VIDEO: Rank ANY Product on Amazon in 2020 with PPC, Facebook, Pixelfy.me (20% OFF CODE): BSR & Organic Rank
• Pixelfy.me access with 20% subscription discount (coupon code = GROWTHHACK )

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Coran Woodmass, an FBA broker, walks through his experience in selling businesses with 7-8 figures revenue and how a seller can get to that point.

WHAT YOU’LL LEARN

• Preparing E-business owners to Sell
• Common Issues in Selling a Business
• What Buyers in the 7 – 8 figures want to see
• The Businesses that Sell
• Passive vs Active Approach in Buyer selection

KEY POINTS 

1. The best way to sell a business for high figures is to make the necessary preparations even before you start selling the business.
2. Discovering what drives the trends in a product would inform on whether the business has longevity.
3. Strategic buyers would need to feel comfortable that systems are in place for a business to continue to grow since they may not be as hands on as the owner.
4. Diversity in both the product as well the market channels is key to increasing valuation of the business and interest of the buyer.
5. Products that cater to specific markets that grow would be interesting for a buyer. 
6. A more active approach to buyers may lead to a better fit to the seller and perhaps a higher buying price.

ITEMS MENTIONED IN THE PODCAST 

• Facebook Group: https://www.facebook.com/groups/doubleyourexitcommunity/
• Website: www.thefbabroker.com

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David Caroll shares his experience as a broker that caters to the buyers and not the sellers, as well as his during the pandemic.

WHAT YOU’LL LEARN 

• How David Caroll got into Buy-Side Brokerage
• Core Process in the Buy-Side Brokerage
• What they do to Convince owners to sell
• Deal Killers
• Opportunities highlighted in the Pandemic 

KEY POINTS 

1. There are very few brokers that engage from the buyer’s perspective.  This was the opportunity that Caroll was responding to when he set-up his business.
2. They also help sellers by referring them to other experts who can help grow the business to a valuation they would want it sold.
3. Clarity of what the buyer is looking for is key in making the buyer-seller fit.
4. Educating the seller is a key intervention they do to help the sale process. 

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Delving into the mind of a buyer as Sam Lundin, CEO of Vimbly Group provides a fresh viewpoint from their perspective in acquiring an e-commerce business.

WHAT YOU’LL LEARN

• What is Vimbly Group and how it got started in purchasing E-Businesses
• Strategies of Growing a Business
• Experience in Acquiring and Running an E-Business
• Metrics for a Successful Exit: Buyer’s Viewpoint

KEY POINTS

1. Business owners must not be afraid to involve experts in the running the business. It may be expensive in the short -term but the growth they can bring in would be beneficial to the business in the long-term.
2. Delegation is key to growing an existing business.
3. There are 3 roles in a business. General management, ideation and execution. Owners would need to focus on ways to improve the business and trust others to run it.
4. Processes already in place must also be transferable to the buyer.
5. Sellers are encouraged to get to know the buyer so that they would have a feel of whether they would like to work with them or not.

Dave Huss, founder of First Page Funnnel.com delve into his 10 year experience in e-commerce to share his strategies and tactics in gaining number one ranking on Amazon using Facebook: firstpagefunnel.com/ecomexits

WHAT YOU’LL LEARN 

• The Path of Dave Huss
• Building a community of Customers: Amazon to Facebook
• Multi-channel approach in Reaching Customers
• Value of Passionate Customers

KEY POINTS 

1. Most sellers start with the product first. It is more beneficial if you first start with identifying who your customers are when building a strong Facebook presence.
2. The sales history of customers will help jumpstart the process of building the community of customers.
3. Use muti-channels in reaching out to customers which includes Facebook pages, SMS, etc. Traditionally, e-mails only have a small response rate and as such it is important for your message to use other channels as well.
4. Having a community will allow multiple-sales across several similar product lines. The community will be the basis for your repeat clients. 
5. There are several software tools already available to track the true customers of the brand, those who actually buy.  

Click here to Listen, Subscribe, and Review Ecom Exits Podcast on ApplePodcasts

Thanks so much for joining us this week. Want to subscribe to the Ecom Exits Podcast with Nate Ginsburg? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review!

Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Subscribe to the eCOM EXITS Podcast now