Have you ever wondered what it takes to build a long-lasting, high-quality apparel brand in today’s fast-moving eCommerce world? In this episode, I sit down with Mac Bishop, the founder of Wool&Prince, to talk about how he built a business rooted in premium materials, timeless design, and a long-term approach to success.

Listen in as Mac reveals how he established a niche in the Merino wool market by prioritizing quality and long-term strategy over short-term wins. We explore the importance of strong brand positioning, the impact of supply chain shifts—including tariffs and evolving manufacturing trends—and why a commitment to craftsmanship pays off. Plus, Mac shares his insights on work-life balance, hiring with culture in mind, and how over-communication can be a game-changer for business success.

You can find show notes and more information by clicking here: https://bit.ly/4kLL5Hw

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Are you feeling burnt out by social media but still trying to grow your brand? In this episode, I chat with Sonia Roselli, founder of Sonia Roselli Beauty, about navigating the ever-changing world of digital marketing, branding, and eCommerce. Sonia shares her journey building a successful beauty brand, the challenges of personal branding, and why she’s rebranding her business while stepping back from social media’s exhausting demands.

Listen in as we dive into the power of platforms like Substack and Bluesky, why traditional social media feels like a losing game, and how Sonia is shifting her marketing to focus on deeper connections with customers. We also talk about working with Japanese suppliers, building a team, and the realities of running a beauty brand in today’s digital landscape.

You can find show notes and more information by clicking here: https://bit.ly/4iT6Pzt

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Have you ever thought about building your own AI tool to boost your business? In this episode, I'm thrilled to share the incredible story of Zac Plansky, owner of AT3Tactical.com. Zac transformed his business by developing a custom AI tool for inventory management, saving substantial costs and enhancing operational efficiency—all without prior programming experience.

Listen in as we dive into Zac's journey from identifying the need for better inventory management to the creation and implementation of his AI-driven solution. We also explore the practical steps he took, the technologies he used, and the significant impact this project has had on his business.

You can find show notes and more information by clicking here: https://bit.ly/4hbz0Io

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Are you ready to catch up on the state of play in the eCommerce world? This week, I’m bringing back our most popular co-host, Bill D’Alessandro, for this month’s deep dive into current trends and strategies. Join us as we unpack everything from the latest in AI advancements to the nuances of seasonal business dynamics. 

Listen in as we break down what every eCommerce entrepreneur should be aware of, including the strategic use of AI tools in business, the complexities of managing a diverse product inventory, and the real-world applications of new technologies in improving business operations. Bill also shares his insights on seasonal business dynamics, how external factors like weather can impact sales and marketing strategies, and more.

You can find show notes and more information by clicking here: https://bit.ly/43s7WRQ

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Are you curious about how Amazon is reshaping the landscape of digital advertising? In this episode, I sit down with Joe Shelerud, co-founder of AdAdvance.com, who shares his journey from scaling an eCommerce business to creating a technology-enabled advertising company. We dive deep into how Amazon is becoming a formidable competitor against giants like Meta and Google, leveraging its vast data to revolutionize off-platform advertising.

Listen in as we discuss the strategic use of Amazon's advertising capabilities—both on and off the platform—and look at how businesses can utilize Amazon's data-rich environment to enhance their advertising strategies. We also explore the nuances and complexities of advertising that extend beyond conventional digital platforms, revealing how these strategies can significantly impact your business's visibility and success.

You can find show notes and more information by clicking here: https://bit.ly/3D7CTjO

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Should you be buying bonds or real estate? And what’s the real path to financial freedom? In this episode, I'm breaking down the investment strategies that have worked for me over the last five years, from stock selection to wealth-building habits. I’ll share why buying individual stocks can be a great move—if done correctly—and why I believe angel investing and bonds aren’t the best options for most people.

Listen in as I dive into the importance of knowing your financial numbers, how to build a personal balance sheet alongside your business, and why the traditional 4% retirement rule may be too conservative. Plus, I explain whether real estate is really the goldmine people think it is and what to consider doing instead.

You can find show notes and more information by clicking here: https://bit.ly/4k1YGtK 

Have you ever wished for a copywriter who truly understands your brand and can effortlessly produce high-quality content? In this episode, I’m discussing the exciting world of AI-powered copywriting and sharing my journey of creating two AI "personas" to help me generate compelling marketing materials. I'll guide you through the process of building a robust knowledge base that empowers AI to write in your voice, understand your audience, and achieve your marketing goals.

Listen in to discover the tools and techniques I used, including dictation, transcript refinement, and incorporating insights from expert communicators. Plus, I'll share my plans for further enhancing my AI copywriters by developing style guides, integrating lessons from expert communicators, and exploring automation for feedback and improvement suggestions.

You can find show notes and more information by clicking here: https://bit.ly/419JjrP 

Are you navigating the current state of eCommerce and wondering how global events will impact your business? In this episode, I’m joined by one of my favorite people and seasoned entrepreneurs, Bill D'Alessandro. We dive into everything from offbeat life experiences—such as exotic ski trips—to the nitty-gritty of eCommerce dynamics in 2025.

Listen in as we banter about the world of outsourcing eCommerce teams to Latin America, the nuances of international hiring, and the real deal about managing costs while maximizing efficiency. Bill and I also touch on lifestyle choices that influence our business decisions and share personal anecdotes that might just inspire your next big adventure or business strategy!

You can find show notes and more information by clicking here: https://bit.ly/412c0qn

Interested in what a gap year with family looks like? About six months ago, I shared that my family and I were dialing back to embrace a year of intentional living and travel, focusing on creating lasting memories. Now, I'm back to give you a mid-year update on our adventures and learnings from this life-changing experience.

Listen in as I dive into the joys and challenges of our travels—from surfing in Hawaii to navigating the crowded streets of Tokyo. I'll share the profound impact this time has had on our family dynamics, our perspective on life, and even my own business strategies.

You can find show notes and more information by clicking here: https://bit.ly/3DXEMPW

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

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Are you ready for a fresh take on eCommerceFuel? We’re mixing things up with the podcast and rolling out some new changes that mark a significant shift, from a new soundtrack to a revamped content strategy that dives deeper into not just the how-tos of eCommerce, but also the whys and the broader implications for entrepreneurs.

Listen in as I discuss my reasoning for these changes, as well as why I'm strategically scaling back on interviews to share more personal insights and adventures in business and life. I also dive into my new approach to quarterly reviews, what I'm prioritizing in 2025, and more. You can expect to hear more on topics that spark passion, drive purpose, and align with creating an amazing life.

You can find show notes and more information by clicking here: https://bit.ly/3PCCtEr

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.