eCommerce Impact Podcast

If you sell your products in retail and have been wondering how to connect better with those customers - you are in luck. This week we have Kait Stephens here to talk to us about a new technology that allows you to get those mysteries retail shoppers onto your Klaviyo list, and even better you can also create promos that they can redeem in store, and track - without having to involve and negotiate with retailers.

For the first time ever - a solo episode from me - here to tell you my story of how I got here! 
From random grad jobs, to lots of travel, and then being forced into entrepreneurship at 7 months pregnant - here is my no-holds-barred story! 
Want to connect - find all my socials and my newsletter at www.jessiehealy.com

Rosie Davies Smith is back by popular demand to share all the PR secrets on how to get your product into Christmas gift guides this year- Rosie is the founder of PR Dispatch - a PR platform supporting over 350 product-based businesses.

In this episode, we discuss about-

◾️How Christmas Gift Guides can grow your eComm store 

◾️How early to plan for Christmas PR

◾️How the press helps skip the research phase for customers 

◾️Step-by-step guide to getting featured in a Christmas press - assets, timeline and well-written pitches 

◾️How to uncover the right journalists to approach 

◾️Is your brand profile right to be featured in the Christmas gift guide

Reach out to Rosie-

Website - https://www.prdispatch.com/

LinkedIn - https://www.linkedin.com/in/rosie-davies-smith-15191826/

Christmas Access information- Sign up before the 4th of July and lock in at last year's price. Pitch to Christmas press in under an hour each week. Their platform gives you access to insights, strategy and contacts to get products into the 2024 gift guides.

Christmas access preview- 4th July, 10am. Join the preview to see how your in house team can maximise Christmas gift guide press opportunities

Join Rosie's workshop- 

Unwrap the secret to securing Christmas coverage from a Country Living & House Beautiful editor. Your only chance to hear directly from the editor on how to approach them, what they want to see and how to stand out.

27th June, 1pm - Register here

Let’s get down and dirty with your numbers - with finance maestro and founder of CFO expertise (Now Rebranded as DTC wealth) Jarrod Souza.  Jarrod is here to shed light on how you should handle your finances - especially if you plan on an Exit. 

In this episode, we talk about - 

• How to figure out your CAC goal and lifetime value 
• At what stage should a brand be more aggressive with acquisition targets
• How to forecast cash flow for your business 
• How to get your per-unit cost down
• The biggest mistakes businesses make while dealing with finance?
• Ideal profit margin an ecom brand should have 
• How to avoid inviting bankruptcy 

LinkedIn- https://www.linkedin.com/in/jarrodsouza/

This week we are joined by Will Lawrenson, CEO of Customer Who Click! Startup marketer turned CRO specialist, Will, shares all the details on how to optimise your business for a better CRO. 

In this episode, we talk about- 

• The UAM method to increase your conversion - Usability, Anxiety & Motivation 
• How social proof makes your product seem genuine 
• The biggest misconceptions about CRO 
• What REALLY motivates a customer to buy your product 
• Why you need to ask different questions to buyers and non-buyers important to understand their purchasing decisions 
• A scoring model to determine the priorities for testing 
• How to determine if  conversion rate changes relate to the new test 
• The best tools to improve your CRO in 2024 

Reach Will at : 

Website - https://www.customerswhoclick.com/

LinkedIn - https://www.linkedin.com/in/willlaurenson/

Twitter - https://x.com/WillLaurenson

This episode is a recording of a recent workshop we gave - covering the four powerful changes you can make in your eComm marketing strategy to help you turn a corner in your growth. 

We delve into what separates e-commerce brands that manage to scale from those that stay stuck and churn their wheels. Hosted by Webtopia Founder/CMO Jessie Healy and insights from Ben Dyer, Head of Growth at Webtopia, we uncover key strategies and shifts crucial for e-commerce growth in 2024.

Key Discussion Points:

1. The Common Sticking Points Holding Brands Back 

2. Understanding the Four Key Shifts

3. Workshop Insights and Real-Life Examples

4. Implementing Change in 2024

Tune in to hear what you could be doing differently to gain traction in these more challenging times. 

This week we are joined by Andrew Leahy founder of Seed Accel. Andrew was just 19 when he entered the ecom space and never looked back! Learn about how to attract the perfect investor for your brand!

In this week’s episode we cover-

• What are the elements an ecom brand should establish before seeking an investment? 
• Why are metrics important for getting an investment for your ecom brand 
• What makes you the right person to scale a brand
• Which route should you choose- investment, bootstrapping or borrowing 
• How to seek the right investor for your business 
• What are the types of investors 
• Who are angel investors
• What is a good way to look at valuation for your brand
• How to sharpen your brand valuation 
• How to make an unforgettable pitch 
• What are the key metrics investors look for before investing in your brand 

Find Andrew on LinkedIn: https://www.linkedin.com/in/drewzealand/

Jordan West takes us through the secrets to his incredible success with TikTok shop! Jordan is a multiple eComm brand owner, eComm agency owner all around e-Commerce growth expert and he has a tonne to share with us today, 

In this episode, we talk about-

• How TikTok changes the way we interact with influencers 
• How to get UGC for your ads via TikTok shop
• How the brand Frost Buddy scaled their business with TikTok shop
• How to get a hold of creators that crush
• Hacks to repurpose UGC for multiple purposes 
• How to manage a huge number of influencers 
• What kind of brands do best on TikTok shop
• How to SEO your listings on TikTok 
• What is fulfilled by TikTok and how to set it up 
• Should you run TikTok ads for your shop? 

Twitter- @jordantwestecom

Website- https://upgrowthcommerce.com/ 

Join us this week as Shopify maestro Clayton Bates shares the ultimate secrets to uplevel your Shopify store. Don't miss out on the insider tips from a true veteran of Shopify: 

• Common mistakes people make with Shopify
• Tricks to a more effective Shopify homepage 
• Which review platforms he love
• Tips to improve your performance on Shopify store 
• What to put on your ‘about you’ page
• When should you jump from Shopify to Shopify plus 
• What are the benefits of Shopify plus 
• How to approach design for a brand new Shopify store 
• Importance of UX (user experience) and UI (user interface) design in e-commerce 
• How to ensure your Shopify store grows with your business 
• What is the need to update your Shopify website often to convert more 
• Efficient Apps for e-commerce Shopify stores 
• Shopify vs non-Shopify themes: How should you approach it 

Find Clayton-

Youtube - Clayton Bates Shopify Expert

Website - www.inspiresmallbusiness.com

Webtopia’s Email marketing lead Mo Magdy talks us through the ideal flow strategy that doubled a client’s revenue.

This is a special episode where we discuss how a brand’s monthly email flow revenue percentage went from 10% to 17.6% using email flows

• What is an email flow 
• How to segment your email list better
• How to send fewer campaigns and still hit the growth goals 
• The five main email flows that an e-commerce company should have
• Detailed 5 email welcome and post-purchase flow structure  
• Why is it important to test different offers to figure out which ones convert best.