eCommerce Impact Podcast

Melina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing -  today she is here to talk about how behavioural economics affect your business and consumer psychology. 

• Secrets of the brain that are most relevant to e-commerce
• How the brain works and how it can be applied to your marketing 
• Why knowing how to communicate with your customers is a game-changer
• User-buyer psychology to get more sales 
• How can you apply behavioural economics to make your website and ads perform better 
• Where do you begin to learn about consumer psychology 
• 16 concepts to apply behavioural economics to your eCommerce business
• Why is framing your offer is important for marketing 
• What is priming and why is it important for brand-building 
• What is the peak-end rule in marketing? 
• How choice architecture impacts your e-commerce business 
• Fun idea to tackle your 404 errors page

Find Melina -

Website : thebrainybusiness.com / @thebrainybiz

Try before you buy : Get a free chapter of any of Melina’s books by going to: www.thebrainybusiness.com/jessie  

Something a little different this week - a fireside chat between  Webtopia’s CMO/Founder - Jessie Healy, our CEO Tristram Dyer and our Head of Growth - Ben Dyer about the 4 key marketing shifts to become a $10M eCommerce brand. 

We are lucky to have a view ‘under the hood’ of 30 fast-growing eComm brands - we have noticed some key shifts that brands need to make to their marketing to make break the $10M ceiling. 

Listen up as we cover: 

• Why your brand hasn't yet broken this ceiling
• Common traits we see in high-growth, scalable eComm brands
• 4 shifts you can make to set yourself up for growth in 2024

This week I chatted to Emeric Ernoult, the Co-Founder of Agorapulse (social media management platform used by more than 11,000 businesses across 180 countries) about social media strategies that convert social engagement into revenue (with real business examples). How organic social media ROI is not a myth, but you have to change your approach to get results. 

This is what we cover: 

• How to measure ROI of your organic social - without the manual labour
• Why addressing a specific passionate crowd of people bring you the most conversions 
• Why is tooling so important to take away from all the manual work
• What are the best social channels and formats best for an e-commerce business
• Winning strategies to use on Pinterest for eComm
• How to fill your content calendar 
• Which social channels should new brands focus on 

Find Emeric on LinkedIn- https://www.linkedin.com/in/ernoult/

With more than a decade of experience in eCom & digital marketing, retention marketing expert Alex Greifeld shares her insights on life cycle marketing. 

In this episode, we dive deep on topics of- 

• Key phases to customer life cycle: prospect phase, nurture phase and loyalty phase
• Why your strategy should be different for loyal customers vs new customers 
• Strategies to convert a one time customer into a loyal customer
• How 50% of the loyalty is built before first-time purchase via brand marketing
• How promoting best sellers on your most expensive channels lift your conversation rate 
• The 30 first golden days of communication: Period to retain more customers
• What mistakes brands make which don’t help customer retention 
• What metrics to use for brands to check their retention strategies 
• Strategies for direct mail for ecomm brands 
• Mistakes commonly made during loyalty programs 
• How to strategically approach your retention in 2024

Find Alex Greifeld on - 

https://nobestpractices.co/

https://twitter.com/heyitsalexP

http://nobestpractices.co/newsletter/

Melina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing -  today she is here to blow our minds with insight into the way we price products. Her new book - The Truth About Pricing is out next month and explains the neuroscience of consumer behavior and how we can use it to improve pricing, increase sales and create better “brain-friendly” messaging about our prices. 

• How traditional pricing advice ignores psychology and creates overwhelm
• Why most buyers don't actually make decisions based on price
• How the brain makes decisions, and why is this important when it comes to pricing
• The difference between a value business and a quality business and why it is important to decide which one you are.
• How status quo bias and loss aversion affect business owners when they are making decisions around pricing
• How brand owners fall into a trap of me-too pricing and how you can avoid it
• Choice architecture and some of the practical ways that this can be applied to pricing for ecommerce product brands
• What are ‘nudges’ and why they are important
• What is the best number to end your prices with?

To hear more from Melina follow her at @thebrainybiz pretty much everywhere (also “Melina Palmer” and “The Brainy Business” on LinkedIn). Follow #TruthAboutPricing to connect and see insights from others. Get a free chapter of any of Melina’s books by going to: www.thebrainybusiness.com/jessie  

With more than half a BILLION in ad spend under his belt - Barry Hott knows a thing or two about making ads that convert. In this episode he dishes the dirt on both his unique approach to Ugly Ads and how he structures ad accounts to give the algorithm the best data to find winners. 

• How Barry uses ChatGPT to help him research ad ideas 
• How to figure out what your audience wants - by immersing yourself in their whole world. 
• The pros and cons of Foreplay.app and how Barry thinks about it differently. 
• How to make your ads fit in to the feed so they don’t get skipped 
• Authenticity and why you can’t fake it
• How to choose the right products to focus on for ads. 
• Is dynamic creative testing right for you? 
• The three two two method for Dynamic Creative Testing
• Best apps for working in the biz - Capcut, Descript, foreplay etc

This week I sat down with one of the sharpest minds in marketing - Hawk Media CEO Eric Huberman, Hawke Media is now valued at over $150 million, and one of the fastest growing marketing agencies in the United States. 

• The three most important principles of marketing : Awareness, Nurture and Trust 
• The two main reasons a business will fail
• The most important elements of trust-building in marketing and how you can achieve them. 
• Why you should never build a business targeting a customer with no money! 
• Building a business for enterprise value vs sustainable business: what should you aim for 
• How to know if you have a product - market fit

Find Erik on LinkedIn : https://www.linkedin.com/in/erikhuberman/

In this podcast episode, we cover topics on- 

• At what stage should you start selling their product on Amazon
• What categories of products are best on Amazon
• Why are the the first 18 months crucial 
• Launching your product on Amazon 
• The three C’s of Amazon marketplace: Competition, commercials and competition 
• What is an “A plus content” on Amazon
• What are the biggest challenges DTC brands face 
• Best practices:  Amazon Paid advertising 
• What are the pricing strategies to consider before selling on Amazon vs your website 
• Big changes afoot on the platform
  
  

Find Hamish on LinkedIn: https://www.linkedin.com/in/hamishconway/ 

This week, I sat down with Webtopia’s very own email marketing lead Mo Magdy to chat - Mo breaks down the exact playbook we are running for our 7 and 8 figure clients so you can steal our secrets. 

In this episode you will learn:

• The optimum to start sending out Black Friday emails
• How to segment your email list for peak season success
• How to approach strategy for different segments of your email list
• How to attain more deliverability during the Black Friday period
• How to execute early access to your Black Friday deals
• How your flows should change during Black Friday
• Our optimum sending schedule for Black Friday weekend. 
• How to tackle Cyber Monday

If you have been avoiding the data in your eComm business - then this is the episode for you. Courtney Lindau Lee is here to make it easy for you to get comfortable with your eComm data - and learn how to gain insights that could uncover hidden profit and allow you to grow faster. 

We cover: 

• The best tools to track your data 
• How to avoid the mistakes people make with data in their business
• Some GA4 Tips and Tricks
• What are the difference between universal analytics and google analytics 4 
• Attribution - when and how to dive into this minefield
• Looker Studio vs google analytics - Which is the right one for your business

Find Courtney on LinkedIn- Courtney Lindau Lee - https://www.linkedin.com/in/courtneylindau/