eCommerce Impact Podcast

This week, join us as we take a deep dive into: 

• How to maximize average order values
• The biggest conversion rate optimization mistakes - and how to avoid them
• How you can review and edit AI-generated content via Optimonk
• How user-centric feature development can help identify features that resonate with your users
• Tackling CRO and Facebook ads challenges
• Understanding the difference between zero party and first party data
• Effective ecommerce strategies - email marketing, product videos, and live demonstrations

Hungry for more ecomm insights? Check out Optimonk’s incredible resource library at https://www.optimonk.com/templates/use-cases

Follow Eric on LinkedIn-  https://www.linkedin.com/in/ericmelchor/

This weeks episode is a special one!

I sat down with the senior media-buyers from Webtopia - to find out what is working now in the ad accounts - stay tuned to find out more on:

• Success we are seeing with Web+Shops Campaigns on Meta
• Demystefying Cost Cap campaigns
• A Tactic for using Bid Caps to speed up ad delivery during a short campaigns
• A strategy for capturing high-quality email audiences - that convert at up to 10%
• How we are testing creative now
• A tip for maximising conversions as the season changes

On the pod was:
Charlotte Sargeant - Head of Paid Social Strategy
Ben Dyer - Head of Growth
Seif Quattan - Senior Paid Social Strategist -Meta
Arun Easwaran - Senior Paid Social Strategist -Google

This week I sat down with the hilarious and whip-smart Jess Cervellon from Feastables, to chat about all things customer experience. In this jam-packed episode you’ll learn: 

How to make each customer feel like a VIP customer

What stage should brands focus on customer experience 

Why you need to make a detailed map of post and pre purchase customer behavior

The importance of a product feedback loop 

What metrics your CX team should be tracking

What are the best tools for CX 

In house or Outsourced CX team - what is better for your brand

How to use feedback and product review to understand what your customer 

Reach Jess at - Jess Cervellon on LinkedIn 
Website - https://jesscervellon.com/

Show Notes-

Insider secrets to a massive Kickstarter campaign

Pre-campaign preparation and lead generation for Kickstarter

Ekster’s journey: From initial campaign to phenomenal growth

Building a strong team and performance marketing strategies

Mastering the art of advertising and scaling

A peek behind the curtain of an 8-figure creative process 

Nailing short form viral video as a product brand 

Becoming a B Corp: Sustainability and Growth

How to navigate setbacks 


Olivier's Socials
Instagram - @oliviermomma / @eksterwallets

This week I sat down with Kurt Elster - the internet’s resident expert on all things Shopify. 

If you are wondering why to pay attention to in this latest update, and how it is all going to work - then listen up, we dive into: 

• The most notable of the 100+ Shopify Updates
• Shopify’s AI assistant- sidekick and how it will actually help you. 
• Shopify’s AI powered tool - Shopify Magic
• Shopify bundles native tool 
• Native Subscriptions add-on - and how it compares to apps you might be using
• One page Checkout and its potential massive impact on your conversion rate. 
• Checkout extensions and what this means for you! 
• What can you expect from Shopify in future

Kurt's Twitter- @kurtinc
Jessie's Twitter- @Jessie_Webtopia

Host Jessie is here to spill the beans and empower you with insider knowledge that'll revolutionise your ad game! In this special episode Jessie shares a training on her agency’s framework to create winning ads and embrace the power of psychology!

Tune in to find out 

* How emotion and storytelling can be the powerhouse behind your ad success

* Stand Out, Be Bold: Embrace Uniqueness: how to stand out from your competitors and  create ads that break the mould and mesmerise your audience! 

* How to evaluate data and harness customer and review research

* Reel Them In: The Power of Hooks in Ads! Craft irresistible hooks and keep them captivated throughout! 

Your ads are about to level up with these game-changing strategies! 

Ready to take your brand to new heights? This week we are joined by fast-growing recycled baby-gear Good Buy Gear's Brand Communications Lead, Maddy McLean. In this episode we dive into valuable insights and practical tips to help you master key aspects of brand growth.

*Mastering the Posting Cadence: Discover the art of thoughtful posting that keeps your audience engaged and craving more. We'll share expert techniques to strike the perfect balance between frequency and quality, ensuring your brand stays top-of-mind without overwhelming your followers.

*Influencer Marketing Unleashed: Learn how Good Buy Gear harnesses the reach and influence of social media stars to drive your brand's growth.

*Positioning for the Pinnacle: We'll explore the importance of crafting a unique brand identity that captures hearts and minds. Rise above the competition and secure your spot at the top!

*Landing an Investment for Your Brand:  Maddy shares invaluable tips and tricks to attract investors and secure the funds you need for growth.

Growing Your Customer Base from TikTok: Explore the untapped potential of TikTok and learn how brand X is harnessing this channel to great success.

The Importance of Testing Content on Social Media: Discover why testing content is a game-changer for your brand's social media success.

The Power of Authenticity in Driving Traffic: Learn how being honest in your blogs can drive more traffic to your brand.  The benefits of honesty in building a loyal following.
Don't miss out on these valuable insights and actionable tips! Download this episode now and accelerate your brand's journey to success.

In this special mini podcast episode, we interview Elena Miller , a live shopping host for an established German eComm brand, to hear all about the concept of live shopping and its integration into the e-commerce landscape. Live shopping emerged as a billion-dollar market during the COVID-19 pandemic and continues to grow in popularity. Elena shares how customers can watch product presentations and demonstrations in real-time. Engaging with hosts through chat and Q&A features enhances the unique shopping experience.  Learn how you can incorporating gaming elements like discounts and interactive challenges, engagement levels are further elevated. If you have been curious about this technology then listen in!

Our guest this week Kanika Misra of Boston-based CRO agency Bedabedagrowth blew my socks off! In this episode she breaks down, step by step CRO process her agency has developed - sharing the incredible story of DOUBLING the conversion rate of a beauty brand. 

Stay tuned to hear how this holistic approach could completely change the game for your eComm business, and get a full breakdown of the psychological hacks and data-focussed approach that has driven $11.9M in incremental revenue for the agency's clients. 

Step one: DATA & EVALUATION. Kanika talks us through how they use data to evaluate the best paths forward. 

Step Two: Psychological copy and creative. Find out how using impactful language to leverage the reader's emotions and motivations at the right time is the key to action. 

Step three: INTUITIVE USER FLOW. -Kanika breaks down how to Analyze your product to understand the types of decision a user needs to make. Then limit the number of user decisions and identify what information is most vital.

Contact Details-
Email- [email protected]
Twitter- @Kanika_misra 

This week we have EComm brand founder Israa Alrawi  here to tell the amazing story of how she took a bootstrapped drop-shipping brand from scale to exit within 3 years, by focussing relentlessly on her email marketing. 

Hear how she prioritised community and deliverability to make sure her emails reached and resonated with her audience, and how investing in her email list as an asset made for an easy sale when she needed to pivot her business due to a difficult pregnancy. 

In this podcast we cover- 

• Why market research is so important to create a good brand
• How to understand margins to make sure your store stays profitable
• Why is copy writing so important for ads
• Importance of having a face for your business
• Why is the technical part of email deliverability  important - SPF, DMARC and DKIM
• How to build a community around your brand
• Why look at your business data regularly