eCommerce Impact Podcast

This week I sat down with Sam from Blink SEO - Sam has been in the eCommerce world for 20 years and his agency Blink specialises in SEO for eCommerce and Shopify . Their system typically increases organic site revenue for brands by 100% in a year - and in many cases has even doubled total revenue for brands.

Throw out all your assumptions about SEO being really hard, really slow and difficult to get results from - I was amazed to discover, with the right tweaks you can unlock massive growth in organic revenue.

- Why SEO could be the secret to unlocking growth in your eComm at a fraction of the cost of paid ads

- How you are probably confusing Google and a simple way to fix it

- Why category pages are the first place to start with SEO - and drive 60% of revenue.

- How to get links that increase your ranking

Links:

https://www.linkedin.com/in/sam-wright-17b6ab6/

www.blinkseo.co.uk

This week I sat down with Lauren Gregor, founder, and CEO of Rent-A-Romper, the LA-based kid's clothing rental brand - taking the hassle and wastage out of the children's apparel market and growing at an impressive rate!

Chatting with Lauren was super inspiring - she's a true mission-driven entrepreneur, who has built a brand with a passionate community from the ground up.

Listen in for some amazing insights you can apply to your sustainable eCommerce business.

- Why opening your calendar to talk to your customers could bring you insights and loyalty that have a huge positive impact on your marketing

- How to structure your membership for stickiness and retention

- Why slower acquisition strategies can lead to better retention rates

- How to build long-term relationships with influencers for better results.

- The importance of celebrating how far you have come

Check out Lauren's website and Instagram here:

https://rentaromper.com/

www.instagram.com/rentaromper

For full episode transcript and more information on the podcast go to www.ecommerceimpactpodcast.com

This week I have a real treat for those who love creative strategy. I have my friend Matt Johnson on the podcast. 

Matt is a fellow agency owner, who previously worked for 15 years as a viral video pioneer, building programs at New York Magazine, Business Insider, NowThis, and Men’s Health. Matt left New York City to join the ranks of entrepreneurs. Matt recently spoke at Social Media Marketing World on the main stage. 

He’s the founder and creative director of Guide Social, a video ad creative agency that’s served hundreds of clients across the world including 17 businesses that were on Shark Tank (AKA Dragon's Den in the US). He’s also the founder of Ignite - a coaching program to help entrepreneurs grow their business with content.

Matt and I have run in the same circles for a number of years and so this was a really relaxed chat about what Matt is seeing in the performance creative space - as well as some really interesting musings about a completely different way to approach eCommerce Marketing. 

Stay tuned as we cover: 

• Why Matt is excited about TikTok as an ad platform and the specific format that is working for accounts he manages right now
• Exactly how Matt uses storytelling  in performance creative to get better results 
• The power of scripting your ads so they hit the right emotional triggers in your target audience
• Why Matt thinks video as a medium will be the driving force behind most marketing in the near future, and how brands can get behind this trend to win during challenging times. 
• How brands can tap into the 'TikTok as a search engine' trend without much time investment
• Why eCommerce brands are guilty of focussing too much on features
• What the eCommerce industry can learn from high-ticket info-product marketing, Kickstarters, and infomercials

Follow Matt on his socials:

Matt's Website: https://www.mattjohnstononline.com/home

Matt's ads: https://www.guidesocialglobal.com/our-work

Matt's TikTok: https://www.tiktok.com/@bymattj

Hear how Kyle Stanger created his fashion awareness brand Boys Get Sad Too and grew it to £100k months without a plan, any financial backing and having dropped out of school, all before he turned 25. His huge success can be put down to his pure passion for his cause, a laser-like focus on his community of customers and a natural ability with social media coupled with limitless energy and focus. (edited) 

In this heart-warming episode we cover:

- How following Gary Vaynerchuck's $1.80 instagram strategy helped Kyle grow his instagram to 60k followers

- Why having a mission you truly believe in is the most powerful motivator

- What's working now in paid and organic social advertising and creative

- Why leaning into your founder story is a winning strategy in 2022

- Kyle's advice for staying on top of your mental health when starting and running a business

Follow Kyle's journey on
- Instagram @boysgetsadtoostudio
- Website www.boysgetsadtoo.com
- TikTok @boysgetsadtoo

This week’s eCommerce Impact Podcast episode should motivate you to give PR the attention it deserves. 

I chatted with Nora Wolf, owner of boutique New York Based public relations shop Wolf PR. 

Nora has worked with global brands like Herman Miller, Kikkerland, Resident and ZigZagZurich on their strategies to be featured in publications like Esquire, Apartment Therapy, Cool Hunting Buzzfeed, Dwell, Wired and more.

Listen for:

•  Why PR is an essential part of your eCommerce marketing mix - but how it should never be your only tool
•  Why you need to put yourself in the journalist's shoes to ensure your pitch gets attention and coverage
• How your sustainability or diversity efforts can increase your chance of coverage
•  Why you MUST read the publications in your industry and set up alerts for the coverage your competitors are getting
• How to plan ahead to get coverage for the peak gifting season
•  How influencer marketing has become part of the PR process, and why you should pay for the content this brings.

This week I sat down with Stephen Duke from Wayflyer - a financing platform for eCommerce. I for one have to admit to not knowing a lot about the financing of eComm brands - so it was fascinating to hear all the different options that an eComm brand has - and how using revenue-based finance can be one potentially low-risk option once your brand has hit a good level of growth.

In this episode we discuss:

1.  The 7 types of financing options and the pros and cons of each
2.  How exactly revenue-based finance works
3.  What attributes a finance platform will be looking for in your eComm business and what KPIs you should be aiming for 
4.  What rates of borrowing you can expect

We can't promise it will be easy - but brands that act now will have a bigger chance of winning at their Black Friday/ Q4 / Peak Season Strategy.

In this special episode of the podcast, Jessie sit's down with her senior Strategy Team - Pedro Cordero Head of Google Strategy and Charlotte Sargeant, Head of Paid Social - to discuss:
- What worked for eComm brands last year and what we think will work this year 
- Why brands that plan their offers and start nurturing audiences early will get the best results 

Practical tactics that get results like:
- An increase in purchases by 396.39% with a tracked ROAS of 4.54x for a jewellery brand.
- Increasing revenue from $63k in the previous quarter to $3.3 Million for a kitchenware brand 
- a 4700% increase in transactions
-  without a sale or offer!


Plus, find out the clever tactic that our sustainable fashion brand client used to increase CTR by 50% while still increasing ROAS by 22% - without discounting.

This week Jessie sits down with Sarah Levinger who is a highly celebrated Creative Strategist,  Consumer Behavior Analyst who helps DTC brands increase their ROI with psychology-based creative. 

In this episode you will find out: 

*Why traditional UGC advertising is not performing as well as it did last quarater
*How tapping into your customer's emotion, psychology and demographics can improve how well your ad performs.
*How the loss of targeting makes psychology and emotion much more important than it was before.
*Sarah's process for mining comments and reviews to find advertising angles
*How a person's childhood and underlying human needs can impact their response to advertising angles.
*What can be learned from interviewing customers and how this can play into your creative strategy.
*How Sarah works with and briefs creators to get this new type of advertising creative to work.

Creators mentioned in the podcast: @LaurenLabeled @BrensCreatives

You can find Sarah at https://www.hgperformancecreative.com/

Find more info and a transcript on www.ecommerceimpactpodcast.com

This week I am featuring an episode of another AMAZING podcast I was recently a guest on. The eCommerce Influence Podcast with Lily Ackerly from Brand Growth Experts.
In the episode I share the nuances of the "new" Facebook platform and some paid social wins.
If you are struggling with your ad performance right now or if you are trying to learn more about how the platform works you will learn a lot.

What You'll Learn From This Episode
*Big ideas for acquisition and retention marketing right now
*If Facebook is still a viable growth channel for brands with smaller marketing budges
*What a successful marketing mix might look like for early stage 6 figure eComm brands
*Analytics and how to track your KPIs when data is skewed
*Sustainability and the future of ethical eCommerce

Resources @brandgrowthX on Twitter
www.brandgrowthexperts.com

Our website www.ecommerceinfluencepodcast.com