eCommerce Impact Podcast

Show notes:

• How to build a systematic organic social media strategy
• Why and how you need to understand what your customer actually needs
• Why engagement outreach and conversation could be the missing piece in your strategy.
• How to decide on a content strategy - connection and converting content
• Why it helps to have a face for your brand
• Which channels to focus on while scaling up your business
• What kind of videos should a business post - TikTok vs Instagram
• How to use influencers and use their content in your own brand
• What should be the frequency of posts for your social media channels
• How to avoid burnout while creating constant content

This week I sat down with Lauren Schwartz, an agency-owner from California who has carved out a niche in creating profitable ads by working with a hand-picked pool of over 30 UGC creators. She breaks down exactly how she finds creators, as well as the process of turning their content into high-converting ads.
If you have been wondering how to approach this rapidly evolving space then this is the episode for you.
Lauren's website: https://theloft325.com/

This week I sat down with the founder of Replo - fast becoming the most popular landing page builder for Shopify. Landing pages have become the latest battle ground for squeezing better conversion rates out of your hard-won traffic, and if you are still sending all your traffic to the homepage or product page, you could be missing out on big improvements in performance! In this episode we talk about:

• The trend towards landing pages vs sending customers directly to product page
• The power of persona-based  landing pages for different target audiences
• Secret recipe for great landing pages
• How to use Influencers to build brand trust
• How to sell without making customers feel like they are being sold
• How to build trust on your landing page

In this episode, we cover-

• When to invest in highly produced ads vs DIY ads
• How to decide when to go in-house or ad agency
• How to deal with competitors and others copying your ideas
• How to create a community of raving fans.
• Getting investment - how to find the right  investor for a mission-driven brand
• What's coming up on the marketing landscape

If you have ever wondered how to get started with Affiliates and Influencer marketing but didn't know where to start - then this episode is for you. I sat down with Arlen Robinson the founder of OSI Affiliate Software who has been in the biz for over 20 years - he's definitely the OG of Affiliate marketing. 

We cover: 

*What is the difference between an affiliate and an influencer

*The best types of affiliates and influencers to work with and exactly where to find them

*How and why you need a customer referral programme

Links Mentioned: ArlenRobinson.com https://www.osiaffiliate.com/

In this episode we cover-

• How to approach journalists so the actually pay attention
• Simple tactics for ensuring your get coverage in the press
• How to find out which journalists to contact 
• How to go about getting press in new countries and markets
• The ways in which PR can interact and augment digital advertising
• The importance of roundup articles
• How Chat GPT will impact PR and news

 Rosie Davies-Smith is the founder of PR Dispatch - the UK's first affordable PR platform supporting over 350 product-based businesses monthly to confidently pitch to the press in just 60 minutes each week. Thousands of pieces of press coverage have been generated through PR Dispatch, allowing those brands to build awareness and credibility at a fraction of the cost of working with a PR agency. In 2019 Rosie was named the UK's top PR advisor by Enterprise Nation. 

*How to use the Net Promotor Score framework to increase customer lifetime value, improve your marketing and your product. 

*What your ideal customers AKA 'soulmates' and detractors can teach you about your marketing and why you need to study both closely 

*How cognitive biases like 'loss aversion' can improve your marketing performance

*The 'job to be done' framework and why it's more powerful than traditional customer personas

Links Mentioned. 

https://academy.omniconvert.com/pages/valentin-radu

If you have been wondering whether quizzes could be right for your eComm brand - then listen in to this episode with PreHook Founder Gen Furukawa. 

With customer cookie data disappearing fast and getting worse, finding innovative ways to get customers to give you their data is more important than ever. We dive into: 

*The difference between first and zero party data

*The best tactics for getting customers to complete your quiz 

*Exactly how you can then use the data to improve store performance

*Why less is more when it comes to the number of questions

*The easiest way to get started with quizzes - no coding required. 

Links Mentioned: .https://prehook.com/

[email protected]

@genfurukawa 

Today's episode was a real eye-opener!

This week I chatted with Oliver Palmer - Oliver has over 10 years of experience in eCommerce. He is an advisor and consultant for eCommerce leaders seeking to accelerate growth with better customer research. 

Now if any of you know me, you'll know I love to give a good list of tactics to implement to make a site perform better. 

But today - I got seriously challenged on that by Oliver - who made me realise that 'best practice' can only go so far. What's really needed is research - to really understand who your customer is, why they are on your site and what they REALLY want. 

We dive deep into the ways you do this - with lots of examples of how you can do this 'at home' on your eComm site.

Check out Oliver's socials here:
Website - https://www.oliverpalmer.com/about/
Twitter - https://twitter.com/ollee

This week I sat down with the absolute OG of Facebook (Meta) Ads Jon Loomer! 

Jon has been the original fountain of knowledge for the Media buying community since the very early days of Facebook ads - he has published over 1000 blog posts helping marketers to navigate the fast-changing world of ads, and run a community of advanced Facebook marketers who he supports in getting the best from the platform. 

We talked about some of the exciting changes on the platform: 

- 28 day click attribution

- Value-based delivery

- Advantage Plus and how it's working

- Using landing pages for more accurate tracking

- The inherent biases of the algorithm 

- How the media buying landscaping is changing and the drawbacks of automation 

- Why talking to people at every stage of the funnel is STILL important

- Jon Loomer's experience with TikTok so far - and why he is bullish about the platform 

Find Jon Loomer at www.jonloomer.com

Or on TikTok at https://www.tiktok.com/@jonloomer