This week Jessie sits down to chat with Sophie Baron from Mamamadefood.com about how she raised £800k on Seedrs and why it was such a success. How a shy person can still get hundreds of thousands of views on a Tiktok. Why testing every channel is important. Why posting from your personal TikTok might work better than your brand page. Why Shopify is the best platform for brands in the scaling up phase. Why it is so important to know your numbers when scaling up. How to navigate the nuances of marketing to parents, particularly mums. 

Full show notes can be found on www.ecommerceinfluencepodcast.com.