eCommerce Impact Podcast

This week i am beyond excited to have Ed Williams on the show to talk about how the brand he co-founded - Candy Kittens has disruped an entire product category to become the fastest-growing confectionary brand in the UK 

Ed has been named in the Forbes 30 under 30 list for retail and e-commerce and has so much to share today. A few highlights

How 20,000 t-shirts sold in a day via twitter funded their growth
How they used pop-up shops and offline activations to grow online traffic
How they created buzz and hype around the brand for two years before they had any real product.
Why brand should be core to everything you do
How they launched in high-end retail to elevate the position the brand
How online chatbots can work even for low aov food brands!
How spending too much on lawyers at the start nearly killed them.
How having an advisor kept them accountable

How becoming a b.Corp forced them to become a better business.
Full show-notes at www.ecommerceinfluencepodcast.com. Try Ed's vegan sweets from www.candykittens.com

This week I sit down with Krisi Smith - who brought innovative tea blending from the US back to the UK at age just 23, making it the product category fun and accessible. She tells the amazing story of going from Ski Instructor with a mad idea to multi-million dollar founder who puts people first. 
Tune in to hear how Krisi shunned grad scheme and corporate life to set up the business at age 23 - how she completely bootstrapped it from the start with just $5000 in savings. Find out how, even though they started as an online business, having a brick and mortar store in the early years helped the brand and gave them the immediate feedback they needed to develop the product. Hear about Krisi's approach to developing winning products. Find out how they picked the store locations and how the growth of the stores and the online business went hand in hand. How growing their email list in-store was key to creating huge buzz around product launches. Learn how Krisi's strategy to not go into wholesale and supermarkets payed off. Find out why Krisi and her co-founders original values and mission have stayed core to what they do right to this day. How surrounding herself with passionate advisors key. 
See full show notes on www.ecommerceimpact.com. 
Visit the Bird & Blend website and try their teas at www.birdandblendtea.com

This week Jessie sits down to chat with Sophie Baron from Mamamadefood.com about how she raised £800k on Seedrs and why it was such a success. How a shy person can still get hundreds of thousands of views on a Tiktok. Why testing every channel is important. Why posting from your personal TikTok might work better than your brand page. Why Shopify is the best platform for brands in the scaling up phase. Why it is so important to know your numbers when scaling up. How to navigate the nuances of marketing to parents, particularly mums. 

Full show notes can be found on www.ecommerceinfluencepodcast.com.