You’ve slogged through the hard work of researching your product and planning your business. You’ve secured the funding, created the website and made that first sale. But what about the rewards? When are you going to start raking in the profits?

Darwin Liu, Founder and  CEO of X Agency, joins Matt Edmundson on the eCommerce Podcast to highlight the areas in which we entrepreneurs can stop wasting money and start making money.

Darwin Liu is an entrepreneur and marketing expert who founded the very successful invite-only marketing agency, X Agency. Darwin has grown his business in helping companies and brands establish their digital presence.

Connect with Darwin Liu

Company Website

Direct Email 

Show Links

 Google blog

Facebook blog

Search Engine World

Search Engine Land

Upwork

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“On the product page, your product description, to me, is where the magic happens”. Rishi Rawat

Rishi Rawat joins Matt Edmundson on the eCommerce Podcast and offers incredibly valuable insight and creates a compelling argument for why marketers should be focused on converting the first time buyer through their best selling product and not dividing attention over the basic principles of marketing.

Rishi Rawat is a buyer psychology copywriter who has been probing and experimenting to better understand how shoppers choose in a world filled with more choices than ever. Rishi’s company, Frictionless Commerce uses copywriting to optimize conversion rates. 

Connect with Rishi Rawat

LinkedIn

Frictionless Commerce Newsletter

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Baking Steel

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Omnichannel, the buzzword that seems more confusing the more it's used. We know that as marketers our goal is to expand the number of channels that we have permission to communicate on but just how do we connect all those channels for our customers?

Join us as Rytis Lauris demystifies omnichannel marketing and illustrates how our marketing efforts can be more effective by enhancing our omnichannel strategy through SMS, MMS and web push notifications. 

Rytis Lauris is the co-founder and CEO of Omnisend, an ecommerce-tailored email & SMS marketing automation platform built to help nimble teams drive more revenue without increasing their workload. Rytis is a successful entrepreneur who has spent more than 10 years building and bootstrapping startups and working in the digital marketing and ecommerce field. 

Connect with Rytis Lauris

LinkedIn

Twitter

Email

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2020 Ecommerce Statistics Report: Email, SMS & Push Messaging Insights For 2021:

https://www.omnisend.com/resources/reports/ecommerce-statistics-report-2021/

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Whether you’re well versed in email marketing or whether you are a newbie - how much do you really know about what it takes to succeed at email marketing? 

Join us as Matt talks to Gabriella Rapone about the common misconceptions of email marketing and how we as business owners can get our email game on point and optimise email for profit.

Gabriella Rapone, of Email Maverick, is specialised in email marketing for eCommerce businesses. Her expertise is engagement, open, click and deliver to Inbox. She sent over 100 million emails during her career. Gabrielle has run and owned her own email service provider for over seven years, having consulted for brands like As Seen On TV, United Online, and Classmates. She is also the author of a book about email marketing, "Hit in the Inbox".

Takeaway #1. Your ability to get more email opens and Inbox is based on your Email Reputation. 

Takeaway #2 The place of email in the online world is just a display media as it gets users from point A to point B.

Takeaway #3  Protect your email reputation by engaging your subscribers. Engage your subscribers by selling the click.

Connect with Gabriella Rapone

Email Maverick Website

Show Links

Hit the Inbox (Book) 

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Having a great product and a genius idea for a campaign is hardly enough fuel for advertising. An informed and strategic plan of action for ad campaigns is critical if you want targeted clicks that result in conversion. 

Join us as Matt Edmundson talks to Jarod Spiewak about mistakes businesses make with their marketing and what we need to be aware of when starting an ad campaign for our digital businesses. 

Jarod Spiewak is the founder and lead strategist of Blue Dog Media, a boutique, strategy-first, agency that helps exceptional businesses run sophisticated ROI-positive marketing campaigns to fuel long-term growth, without all the typical agency BS.

Takeaway #1 Know your business and customer as best you can before you jump into creating ad campaigns. 

Takeaway #2  If you are going to run ad campaigns, track conversions properly.

Takeaway #3  Make sure that where your ads are actually being shown, are actually worth being shown.

Connect with Jarod Spiewak

Blue Dog Media Website

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Covid has massively accelerated the growth of eCommerce and now budding and seasoned entrepreneurs alike are wondering how to approach 2021. Amazon may seem the most obvious route to market but is it right for your digital business?

In this episode Matt talks to Jon Tilley, a successful entrepreneur & Amazon thought leader, with the aim to understand if and how Amazon is supporting the self starters and SME businesses.

Jon has spent 15 years working as an account director & strategist for some of the top digital agencies in LA, London and Johannesburg before starting his own business, ZonGuru.

Takeaway #1 “If you have a great product idea and you want to fish where the whales are, Amazon is a good place to start.” Jon Tilley

Takeaway #2  Do your business homework. Find the right product and understand how to grow an eCommerce brand.

Takeaway #3 There are no hacks to building a solid, scalable business. Get the right procedures in place and be disciplined to grow a healthy business. 

Connect with Jon Tilley

ZonGuru Website

LinkedIn

YouTube

Facebook

Instagram

Show Links

www.ecommercepodcast.net/50

Get 50% off -  https://www.zonguru.com/get/holiday-special

Free eBook - 60 Hot products that you can sell on Amazon right now 

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A lot can be said about 2020 except that it hasn’t taught us invaluable lessons about humanity, society and our ability to adapt.

From digital marketing specialists to brokers to Shopify experts to entrepreneurs,  these men and women share what most resonates for them both professionally and personally as they consider the learnings they will carry with them into 2021. 

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The eCommerce Podcast

eCommerce Masterclass

Kurious Digital

UXB Skincare

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A lot can be said about 2020 except that it hasn’t taught us invaluable lessons about humanity, society and our ability to adapt. 

From digital marketing specialists to tech leaders and social influencers to ecommerce experts to Behaviour Psychologists, these men and women share what most resonates for them both professionally and personally as they consider the learnings they will carry with them into 2021.

Show Links

The eCommerce Podcast

eCommerce Masterclass

Kurious Digital

Keep Optimising Marketing Podcast

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With all the uncertainties and questions that Covid-19 has raised this year, we asked the experts to share their top content and marketing advice for online business this Christmas.

Jesse Schoberg, CEO at DropInBlog

Jesse previously featured on Ep 30 and you can connect with him on LinkedIn.

Neil Roberts, CPO at Papier

Neil previously featured on Ep 31 and you can connect with him on LinkedIn.

Kath Pay, Founder and CEO at Holistic Email Marketing

Kath previously featured on Ep 35 and you can connect with him on LinkedIn.

Tim Hughes, Co Founder and CEO at DLA Ignite

Tim Hughes previously featured on Ep 32 and you can connect with him on LinkedIn.

Show Links

The eCommerce Podcast

eCommerce Masterclass

Kurious Digital

DropInBlog

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Tech Sales Leader and Social Influencer, Ian Moyse and Behavioural Psychologist, Padraig Walsh talk us through what we can expect from a COVID Christmas and how we can better prepare our online businesses to adapt in the current climate.

Ian Moyse previously featured on Ep 21. Connect with him on LinkedIn.

Padraig Walsh previously featured on Ep 37. Connect with him on LinkedIn. 

Show Links

The eCommerce Podcast

eCommerce Masterclass

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