One of the biggest challenges of growing and scaling your business is dealing with the limitations of a third-party platform. Too often entrepreneurs buy into the hype of a well marketed platform only to discover it isn't right for their business.

Listen in as Matt Edmundson and Brandi Bernoskie discuss how understanding the core needs of a business helps determine the most functional platform to help grow and scale operations.

Brandi began her career as a blogger, teaching herself the ins and outs of WordPress before her friends began to notice and asked her for help with their own websites. She began freelancing, and things bigger and bigger until she found herself hiring her first assistant. She founded Alchemy+Aim in 2013, naming it for the transformation that takes place when the science and technology of web development meets the human aspect of what those websites were designed for. Brandi has since worked with thought leaders such as Brené Brown, Laverne Cox, and many others.

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Without a doubt, Amazon is at the top of the food chain when it comes to the eCommerce marketplace. But where does that leave the rest of us?

Listen as Matt Edmundson and Jeremy Bodenhamer discuss how the digital Davids can differentiate and defeat the eCommerce giant, Amazon, through personalisation and authenticity.

Jeremy is the Co Founder and CEO of ShipHawk, the bestselling author of Adapt or Die and a leading expert at the intersection of shipping and eCommerce. He has been featured in Inc., TechCrunch, AOL, Fortune, Internet Retailer, and Entrepreneur; is a frequent speaker on innovation, technology, and logistics; and was a 2018 Supply Chain & Executive Pro to Know.

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ShipHawk Website

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With a current average of 2.5 quintillion bytes of data being produced by humans every day, it is safe to say that the struggle to create attention grabbing content is real! 

Tune in and watch Matt Edmundson talk to Lauren Schwartz about how to create ads that identify and communicate a hook to your audience in a way that they understand it and want to click through … all in the first three seconds!

Lauren Swartz, from Orange County, California, is a thought leader in creating profitable creative strategies for e-commerce brands; design professional with over 15 years of experience. Her passions lie in creating top-performing ad creatives and she has personally led the creative strategy for top brands such as Love Wellness, APL, Colourpop, Our Place, and Leaf Shave.

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This week on the eCommerce Podcast, Matt talks about automation with entrepreneur Richard Schnitzel. Automation isn’t just big corporations swapping out humans for robots. It’s just as relevant for small businesses who are also using software tools for everyday efficiency and productivity. 

Rich owns and operates a done-for-you automation company helping 6 figure entrepreneurs build the automation they need to scale their business to 7 figures and beyond.

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Richard Schnitzel

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ZonGuru

Zapier

Bow Tie Bots

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Ever feel caught between AI hype and the fear of failing and losing customers to an ineffective chatbot? Here’s your chance to find out everything you need to know about chatbots and decide whether they are right for your business.

ManyChat’s Head of Content, Fara Rosenzweig joins Matt Edmundson on the eCommerce Podcast to talk about how brands can successfully use bots to tie content campaigns together and how to drive more engagement and sales. 

Fara Rosenzweig is ManyChat's Head of Content since May 2019 and brings over 15 years of content experience. Her love for storytelling has earned her an Emmy Award, and she's been featured in many publications. Fara’s background ranges from broadcast programming to online media. 

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ManyChatHQ on Twitter

ManyChat on Facebook

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Never underestimate the power of retention. Customer relationships lead to sustained business growth. 

Bonjoro founder, Matt Barnett joins Matt Edmundson on the eCommerce Podcast to talk about what it takes to build engagement and turn customers into friends. Matt Barnett has incredible insight to offer on how personalising a customer journey can naturally lead to repeat purchases and higher reviews. 

Matt Barnett is a serial entrepreneur, an industrial designer and an artist passionate about building great products and great cultures. 

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You’ve slogged through the hard work of researching your product and planning your business. You’ve secured the funding, created the website and made that first sale. But what about the rewards? When are you going to start raking in the profits?

Darwin Liu, Founder and  CEO of X Agency, joins Matt Edmundson on the eCommerce Podcast to highlight the areas in which we entrepreneurs can stop wasting money and start making money.

Darwin Liu is an entrepreneur and marketing expert who founded the very successful invite-only marketing agency, X Agency. Darwin has grown his business in helping companies and brands establish their digital presence.

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 Google blog

Facebook blog

Search Engine World

Search Engine Land

Upwork

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Kurious Digital

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“On the product page, your product description, to me, is where the magic happens”. Rishi Rawat

Rishi Rawat joins Matt Edmundson on the eCommerce Podcast and offers incredibly valuable insight and creates a compelling argument for why marketers should be focused on converting the first time buyer through their best selling product and not dividing attention over the basic principles of marketing.

Rishi Rawat is a buyer psychology copywriter who has been probing and experimenting to better understand how shoppers choose in a world filled with more choices than ever. Rishi’s company, Frictionless Commerce uses copywriting to optimize conversion rates. 

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LinkedIn

Frictionless Commerce Newsletter

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Baking Steel

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Kurious Digital

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Omnichannel, the buzzword that seems more confusing the more it's used. We know that as marketers our goal is to expand the number of channels that we have permission to communicate on but just how do we connect all those channels for our customers?

Join us as Rytis Lauris demystifies omnichannel marketing and illustrates how our marketing efforts can be more effective by enhancing our omnichannel strategy through SMS, MMS and web push notifications. 

Rytis Lauris is the co-founder and CEO of Omnisend, an ecommerce-tailored email & SMS marketing automation platform built to help nimble teams drive more revenue without increasing their workload. Rytis is a successful entrepreneur who has spent more than 10 years building and bootstrapping startups and working in the digital marketing and ecommerce field. 

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2020 Ecommerce Statistics Report: Email, SMS & Push Messaging Insights For 2021:

https://www.omnisend.com/resources/reports/ecommerce-statistics-report-2021/

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Kurious Digital

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Whether you’re well versed in email marketing or whether you are a newbie - how much do you really know about what it takes to succeed at email marketing? 

Join us as Matt talks to Gabriella Rapone about the common misconceptions of email marketing and how we as business owners can get our email game on point and optimise email for profit.

Gabriella Rapone, of Email Maverick, is specialised in email marketing for eCommerce businesses. Her expertise is engagement, open, click and deliver to Inbox. She sent over 100 million emails during her career. Gabrielle has run and owned her own email service provider for over seven years, having consulted for brands like As Seen On TV, United Online, and Classmates. She is also the author of a book about email marketing, "Hit in the Inbox".

Takeaway #1. Your ability to get more email opens and Inbox is based on your Email Reputation. 

Takeaway #2 The place of email in the online world is just a display media as it gets users from point A to point B.

Takeaway #3  Protect your email reputation by engaging your subscribers. Engage your subscribers by selling the click.

Connect with Gabriella Rapone

Email Maverick Website

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Hit the Inbox (Book) 

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Kurious Digital

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