eCommerce Profits Podcast

Ronak Shah is the CEO and Co-founder of Obvi, an eight-figure, collagen-focused supplement brand. Obvi was founded with one objective in mind: to present transparent products that deliver real results without sacrificing taste. In addition to running Obvi, Ronak is also the Co-founder of Ghost3Media, a successful digital marketing agency for fitness and health brands.

The lifetime value of a customer is finite. As a result, many entrepreneurs scramble to find as many customers as possible—but often fall short when it comes to retaining their existing customers. So, how do you keep your brand relevant to loyal customers while still attracting new audiences?

According to Ronak Shah, the CEO and Co-founder of Obvi, the best way to continue to grow your brand and keep your customers excited is to focus on innovation. As he says, in order to achieve more and more, you must create more and more. In other words, your brand must innovate or die. Today, Ronak’s here to share his strategies for inspiring your customers and scaling your ecommerce brand to success using innovation.

Discover how to build a direct-to-consumer brand that customers love on this episode of the eCommerce Profits Podcast with Joshua Chin and his guest, Ronak Shah, the CEO and Co-founder of Obvi. Ronak reveals how Obvi uses innovation and product development to stand out in the industry, the biggest lessons he learned while running a digital marketing agency, and his future goals for his ecommerce brand. Stay tuned.

Nikki Mocerino is the Co-founder and CEO of The Ohm Store, a company that sells mindfulness tools such as singing bowls, journals, and Matcha green tea. In 2015, Nikki and her brother Frank co-founded The Ohm Store by partnering with an artisan in Kathmandu, Nepal, to bring ancient mindfulness modalities to the modern world. Today, their purpose is to share mindfulness rituals from different parts of the globe to help people cut through the clutter and enjoy the present moment.

You’re in the ecommerce space to generate revenue and make a profit. However, if profit becomes your only mission, you may be left with stress and anxiety rather than success. According to Nikki Mocerino, the Co-founder and CEO of The Ohm Store, there’s a better way to run your company and grow your business.

Nikki found success as an ecommerce entrepreneur by staying present and prioritizing her larger mission: serving others. She realized that there was no milestone that could solve all of her challenges, so instead she let her mission dictate how she ran her business. By staying focused on what was most important to her, Nikki was able to effectively build her team, measure her success, and grow a profitable ecommerce company.

On this episode of the eCommerce Profits Podcast, Joshua Chin interviews The Ohm Store Co-founder and CEO, Nikki Mocerino, about how she became a mindful and successful ecommerce entrepreneur. Tune in as Nikki talks about the biggest obstacles she overcame while growing her business, the lessons she learned from the pandemic, how she stays present while running a company, and more.

Eric Malka is the Co-founder and CEO of Ingredients, a wellness brand that is revolutionizing the way we think about product purity. With a focus on safety, Ingredients takes a radically transparent approach to listing ingredients, all of which are 100% plant-based. Before starting this venture, Eric was the Co-founder and CEO of The Art of Shaving, which was acquired by Procter & Gamble in 2009. He has been a passionate leader in the natural health and wellness space for the past 26 years.

Are you building a company, or are you building a brand? If you’re unsure about the difference, then you need to hear what the Co-founder and CEO of Ingredients, Eric Malka, has to say about building iconic brands.

According to Eric, powerful branding not only boosts your success as a business, but it also provides life-changing value for your customers by offering a breakthrough innovation in your industry. When Eric created Ingredients, his company raised the bar on purity and transparency in the natural health and wellness space. By innovating the way products are created and sold in his industry, Eric has transformed Ingredients into a powerful direct-to-consumer brand.

Discover how to build an iconic direct-to-consumer brand in this episode of the eCommerce Profits Podcast with Eric Malka, the Co-founder and CEO of Ingredients. Tune in as Joshua Chin interviews Eric about what makes a brand valuable, how to build a cult following, and why Ingredients is taking the health and wellness space by storm. Eric also shares his advice to fellow brand owners who are just starting their entrepreneurial journeys. Stay tuned.

Colleen Taylor is the Chief Operating Officer at BOOM! by Cindy Joseph, the first pro-age cosmetic and skin care line for women of every generation. Colleen and her team are responsible for over $30 million in revenue in 2020 alone. She is also the creator of the Smart Project Management training course at SmartMarketer.com, where she helps project managers scale their businesses. Outside of work, Colleen is an avid snowboarder who has been practicing the sport since 1987.

What is the most critical factor for scaling ecommerce brands—or any business for that matter? According to today's guest, Colleen Taylor, it all comes down to great people management and seamless processes.

When Colleen joined BOOM! By Cindy Joseph, the company was already experiencing success thanks to the team’s hard work and excitement. However, they were struggling to catch up with the demands of a growing brand and multiple product launches. This is where Colleen came in to help. Using her people and product management skills, she implemented the organized systems and processes necessary to scale the company to tens of millions of dollars in revenue. So, what are the strategies behind Colleen’s success?

Listen to this episode of the eCommerce Profits Podcast as Joshua Chin chats with Colleen Taylor, the Chief Operating Officer at BOOM! by Cindy Joseph, about the power of people management and processes. Colleen shares decades of wisdom in one value-packed episode—including the lessons she learned from her time working at Smart Marketer and her strategies for successful leadership. Stay tuned for more!

Benton Crane is the CEO of Harmon Brothers, the advertising agency behind some of the most viral ads in Internet history. The Harmon Brothers team has masterminded advertising campaigns for Poo~Pourri, Squatty Potty, Purple, FiberFix, ChatBooks, and many more. The agency’s advertisements have generated over 1.5 billion views and more than $400 million in revenue.

Jason Portnoy is the Founder and CEO of JPORT Media, a full-service digital marketing agency that helps businesses unlock their potential online. Jason is also the Host of Perfectly Mentored, a podcast designed to be your in-pocket mentor. He has featured renowned guests such as Gary Vaynerchuk, Daymond John, Grant Cardone, Ryan Deiss, and many other legends.

What is the biggest mistake that high-growth ecommerce brands are making right now? According to advertising experts Benton Crane and Jason Portnoy, it’s that many brands choose only one of two types of advertising: direct response marketing or traditional branding. Not only is this binary thinking holding you back from success, but it may actually be detrimental to your business in the coming years.

With imminent changes in digital advertising and paid media as a result of iOS 14, Benton and Jason suggest that it may be time to bridge the gap between advertising that generates ROI and advertising that builds your brand. So, what exactly can you expect from the future of marketing, and how can you ensure that you stay in business when it happens?

Discover what the future of digital advertising holds in this episode of the eCommerce Profits Podcast as Joshua Chin interviews Jason Portnoy, Founder and CEO of JPORT Media, and Benton Crane, CEO of Harmon Brothers. Together, they discuss the importance of mentors when building a business, how to bridge the gap between advertising for ROI and building brand equity, and what to expect from iOS 14 and other changes to paid media. Stay tuned for more!

Mark Zhang is the Founder and CEO of Manta Sleep, a multimillion-dollar direct-to-consumer (DTC) brand in the sleep niche. Manta Sleep is on a mission to give light sleepers control and mastery over their sleep, so they can maximize the enjoyment of life and unlock their full potential. Before this, Mark was the Co-founder of Vansburg, an e-commerce company based in the US and Taiwan. He has experience with affiliate marketing, Amazon entrepreneurship, and more.

How many hours a night should an entrepreneur sleep? Is it better to snooze for four hours, like Elon Musk, or a full eight, like Jeff Bezos? While the CEO of Manta Sleep, Mark Zhang, doesn’t have an exact answer, he does believe in prioritizing rest for himself, his team, and his customers. 

As Mark says, sleep makes a huge difference in a person’s energy levels, productivity, and decision-making ability. While many entrepreneurs fall into the trap of “hustle culture,” a lack of sleep is most likely hurting their performance and results. That’s why Mark is on a mission to provide his customers with greater success, happiness, and health—through sleep.

Listen to this episode of the eCommerce Profits Podcast with Joshua Chin as he interviews Mark Zhang, the CEO of Manta Sleep, about how ample rest can change your life. Mark talks about the pro-nap mission behind his company, the lessons he’s learned from his entrepreneurial journey so far, and his favorite brands in the sleep industry. Stay tuned for all this and more!

Daniel Harmon is the Chief Creative Officer at Harmon Brothers, the advertising agency behind some of the most viral ads in Internet history. The Harmon Brothers team has masterminded advertising campaigns for Poo~Pourri, Squatty Potty, Purple, FiberFix, ChatBooks, and many more. Most recently, the agency has helped take the brand Lume Deodorant from $1.7 million to $50 million in revenue. In his role, Daniel has created groundbreaking advertisements that have collectively driven over 1.4 billion views and more than $350 million in sales.

Have you ever heard of Poo~Pourri or Squatty Potty? Despite being relatively small brands (with products about poop), chances are you or someone you know have. Thanks to the powerful advertising and branding campaigns created by Harmon Brothers, these companies have become household names. So, what is the agency’s secret to creating viral ads that generate massive sales?

Daniel Harmon, the Chief Creative Officer at Harmon Brothers, has consistently created ads that make consumers laugh, like, share, and buy. According to him, the secret to success is incorporating the best elements of direct-to-consumer conversion with the best elements of storytelling and branding. The result: one powerful advertising format. 

Tune in to this episode of the eCommerce Profits Podcast as host Joshua Chin interviews Daniel Harmon, the Chief Creative Officer at Harmon Brothers, about the secret to creating viral advertising and branding campaigns. Daniel reveals his approach to creating ads that have recorded over 1.4 billion views and more than $350 million in revenue. He also shares the brands he would love to work with and his plans for the future of Harmon Brothers. Stay tuned.

GQ Fu is the Co-founder and CEO of LTVplus, a company that provides world-class customer service outsourcing for ecommerce brands. At LTVplus, GQ helps increase a brand’s customer lifetime value by providing omnichannel customer support outsourcing and failed payment recovery services in any time zone and any language. GQ has extensive experience running and managing remote teams, and he is also the Co-founder of TaskDrive. Before starting his career in customer success, GQ was in the music industry for over ten years.

Every stage of your customer’s journey is an opportunity to create a brand evangelist. But, many ecommerce brands are missing out on this critical opportunity due to poor customer service. From engagement to recovery, a great customer success team will help you provide a frictionless experience that will boost your sales and improve the reputation of your brand.

However, building a customer success team is a complicated and expensive process for many fast-growing ecommerce brands. With an unpredictable flow of traffic, it can be difficult to determine how many customer service experts to hire at any given time. So, how can you overcome this challenge and start turning your customer service into a profit-making machine?

Listen to this episode of the eCommerce Profits Podcast as host Joshua Chin chats with GQ Fu, the Co-founder and CEO of LTVplus, about turning customer service into a profit center. Together, they discuss how ecommerce brands are losing money at different touchpoints of the buyer's journey, GQ’s strategies for recovering those sales, and the importance of a customer success team for reducing friction in the buying experience. Stay tuned.

Ezra Firestone is one of the pioneers in the ecommerce industry. He is the Founder of Smart Marketer and the Co-founder and CEO of BOOM by Cindy Joseph and Zipify Apps. As a master strategist, content creator, and legendary advertiser, Ezra makes $40 million per year between all of his businesses. He is simultaneously a practitioner, creator, and educator in the ecommerce industry, serving the world unselfishly while profiting.

Many ecommerce founders share one ultimate goal: to build a brand that supports their dream lifestyle. However, with the various responsibilities and roles that come with running an online business, this may seem nearly impossible. Yet, some founders have unlocked the secret to success and now run seven-figure brands—while still maintaining a work/life balance.

Ezra Firestone is one such business leader. He currently runs multiple highly successful brands while also making time to pursue a meaningful life. His secret: a mindset of mastery. As he says, the willingness to put your attention in one area consistently over time will help you achieve success and, ultimately, freedom. So, what is Ezra’s advice to ecommerce business owners in 2021?

Listen to this episode of the eCommerce Profits Podcast as host Joshua Chin interviews ecommerce expert and serial entrepreneur, Ezra Firestone. Ezra shares how his ecommerce journey first began, the lessons he learned while building his multiple seven-figure businesses, and his advice to current ecommerce founders. He also reveals the three pillars of ecommerce success. Stay tuned for more.

Sajag Agarwal is a former seven-figure Amazon seller and the current Founder of Movley. In 2015, he grew his first ecommerce brand to $2 million a year in less than two years. But, after his business was plagued with quality control problems, Sajag decided to move to China, where he visited factories and performed his own inspections. He discovered that good inspections would have identified almost all of his manufacturing defects before shipment. With this in mind, Sajag founded Movley to help brands manufacturing overseas build better products through on-the-ground quality control inspections.

The bane of any ecommerce brand is quality fade: when the quality of products from a supplier suddenly goes downhill after a few orders. When this happens, a brand’s return and warranty claim rate skyrockets and they lose the valuable trust of their customers.

Unfortunately, product quality fade is a common problem for many ecommerce brands. This is typically because of high rates of bribery and fraud in the product inspection and quality control process, as well as a lack of human connection between sellers and suppliers. So how can you eliminate product quality fade and protect your ecommerce brand today?

Listen to this episode of the eCommerce Profits Podcast, hosted by Joshua Chin and featuring Sajag Agarwal, the Founder of Movley. Together, they talk about how to eliminate product quality fade when sourcing products from China, what to look for during product tests and inspections, and the lessons Sajag learned from his wealth of ecommerce supply chain experience. Stay tuned to catch all the details.