Ecommosaurus Podcast

A frequent topic of conversation at 50 Pound Boson is how to manage growth ecommerce businesses. In fact, I'd say this conversation happens multiple times a day as we help our clients navigate success (and failures) along their business journey. 

Since this is a frequent topic we figured we'd bring you a path for you to grow your ecommerce business profitably in 2023 and beyond.  To help guide the discussion, we've broken the topic out into two groups.  Businesses that are just starting out and businesses that have established sales but may have underdeveloped or underperforming direct to consumer sales. 

Today's episode will focus on ecommerce businesses that are just starting out. As a business that has a product or brand of products, what does the path look like to business success? How do you  manage profitability and cashflow as a growing business? Check out this episode for answers to those questions and more!

In this episode we go over ad strategies that are effective for driving retail store traffic. For any business that is used to running ecom ads, running local ads may be a more difficult nut to crack. Our media buyer Ted joins the podcast today to talk through the strategies that will help you be effective in your local ads strategy. 

The US Department of Justice has raised antitrust litigation against Google in recent weeks. The investigation into Google advertising practices has shined light onto some of the innerworkings of the Google ad network bidding. In this episode we dive into the DOJ investigation and discuss the different advertising platforms (Google, Facebook and Amazon) and how to make sure you're winning bids on all three platforms. 

Managing inventory with Amazon FBA had a significant impact on many sellers' fourth quarter sales in 2022. In response, Amazon is rolling out some major changes to how they handle inventory limits for sellers. Check out this episode to hear what those changes are and how you'll need to manage your inventory differently starting on March 1, 2023. 

We have discussed the lead-up to developing new products in our previous two episodes. Now is the time to round our our three-part product development series and discuss how to launch a product to maximize sales in 2023. The ecommerce landscape has changed significantly over the past 2-3 years so what are the best practices for launching a product on Amazon? How do we recommend launching a product on your Shopify store? Tune in to hear all of that and more!

In part two of our three-part ecommerce product development series, we're talking about how we start the product development process. There are so many options for developing new products: what are the steps we recommend you take as you're going through that process? We talk about the ways you can find opportunities that are closest to your existing products and work your way out from there. 

Tune in to this episode for the tips you need to know as an ecommerce products company!

In this episode we take a look at key things we consider when launching products for ecommerce brands. This is the beginning of a three-part series on ecommerce product development. We'll start at the beginning and guide you through our take on developing new products for ecommerce brands in 2023. Up first, we'll answer how important is it to keep rolling out new products, go over some of the most common barriers to creating new products and guidance for managing your overall product catalog between marketplaces, wholesale and your DTC web store. 

We've talked bold predictions for ecommerce in 2023. Now it's time to talk through what other "industry experts" are predicting for 2023. What are trends the experts predicting? How does that compare to the brain trust at 50 Pound Boson? All of that and more on this episode of the Ecommosaurus Podcast. 

It's the time of the year to think about what we've seen this year and what the ecommerce industry might have in store for our businesses in 2023. We've compiled our bold predictions for DTC marketing, Amazon, Meta/Facebook, TikTok and more. Check them out in this episode of the Ecommosaurus Podcast. 

A question we get a lot when we’re working with small businesses and early stage companies - or even medium sized businesses - is about when they can switch from investing in growth to taking on profits.

The boring answer:

It’s typically a question on balancing the two and growing profitably.

Slightly more interesting:

It’s a trade-off that requires you to think strategically about your business.

Check out this episode of the Ecommosaurus Podcast for our guidance on how to balance profit vs growth for your ecommerce business!