Ecommosaurus Podcast

If you're in ecommerce, you've likely heard of ChatGPT that launched in early December 2022. Screenshots of the AI chat responses have flooded Twitter feeds and forums across the internet. The 50 Pound Boson team took a deep dive into the service and have summarized our key takeaways. How does ChatGPT compare to other AI content services such as Jasper? How does ChatGPT perform in common ecommerce applications? All of that and more on this episode of the Ecommosaurus Podcast. 

In this episode we dive into our initial impressions on Black Friday and Cyber Monday results. What went well this holiday vs previous years? How are we advising our clients as we look to finish out the holiday season strong? All of that and more in this episode of the Ecommosaurus Podcast!

This might be the weirdest podcast we ever record. What are we talking about? We're talking about planning for 2023 using Thanksgiving meal as a metaphor. How is Amazon Seller Central like a Thanksgiving turkey you ask? Listen to this episode and find out!

It's almost Thanksgiving so we're taking a minute to pause and think about what we've learned so far this holiday season. Every Q4 there are surprises and this year is no different. What have we learned about running an ecommerce business this Q4 so far? We'll jump into that and discuss how we plan to manage our client's businesses the rest of the holiday season. 

We love running ads. Quite frankly, there's nothing more fun about running an ecommerce business than to run ads and see sales growth. On the opposite end, there's nothing more gut-wrenching or anxiety-inducing than running ads that are not effective. We've been behind the wheel and have guided our customers to produce successful BUSINESS outcomes in both cases. Today we'll share a few of our most common scenarios where the ads were not the issue and how we produced profitable sales growth. 

It's a busy time of the year and the landscape of ecommerce is as fluid as it's ever been. We're seeing different trends and situations unfold across ecommerce that may have massive ramifications. We evaluate a few of them with our Q4 ecommerce hot takes. 

Fear of Amazon and misconceptions around profitability by ecommerce channels is one of the most common topics for ecom brand owners. This is particularly true for businesses that have established wholesale business. The reality is it's possible to make money selling into marketplaces (Amazon, Walmart, etc.), selling through a DTC website and selling wholesale. The numbers are slightly different, and the money goes to slightly different places, but the best way to maximize the sales for your business is to sell into all three. In this episode we'll break down the fees using actual numbers if you were to sell a product wholesale, on Amazon and on your own DTC web store. 

If you'd like the profitability breakdown sheet, email us at [email protected]. 

Before we launch paid ads driving traffic to our ecommerce stores, we go through a thorough checklist. The goal is to make sure our advertising campaigns are going to be as effective as possible as quickly as possible. Running paid ads traffic through Google Ads, Paid Social, Influencers or any other source is one of the fastest ways to accelerate sales. By going through a our pre-ads launch checklist, you too can make sure your ads are ready to rock!

Make sure you're ready to launch ads with our Amazon Ads Prelaunch Checklist. Even if you're already running ads, you can improve the performance of your Amazon Ads by following the recommendations covered in this episode of the Ecommosaurus Podcast. 

Return on Ad Spend (ROAS) is one of the most discussed KPIs in ecommerce advertising. Just how important is ROAS to the success of your ecommerce business? What are the limitations ROAS and how do you make sure you're spending your ad dollars effectively? Those types of business questions are essential to the long term success of your business. Today's episode is focused on those types of questions as we discuss "everything you wanted to know about ROAS but were too afraid to ask.