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Economics & Advantages of Mobile Web Stores ft. Gil Tov-ly from AppCharge
We discuss the impact, economics, and advantages of mobile web stores in a deep discussion with Gil Tov-ly, the CMO of AppCharge, a company that partners with game studios to build optimized web stores.
OUTLINE:
0:00 Intro
1:13 Motivation and economics of mobile web stores: Huge 20-30% total revenue lift
3:42 Amount of transactions through web stores vs. direct IAP, what impacts more web store transactions?
9:34 How web stores can support VIP spenders
10:40 Typical web store support provided by companies like AppCharge
11:40 impact of web stores
13:48 The player experience with web stores
18:32 breakdown of support services to help developers roll out a web store
25:25 How to evaluate webstore partners
28:25 Current legal and regulatory environment around web stores - what are the limitations?
31:18 Rise of alternative app stores and side-loading
32:30 Building direct relationships with customers by having your own web store
36:25 What does the future look like for player monetization channels in 5-10 years
39:30 More info about AppCharge - what is their promotional pitch?
👇 EPISODE LINKS:
- AppCharge: https://appcharge.com/
- Gil Tov-ly: https://www.linkedin.com/in/giltovly/
SUBSCRIBE TO GAMEMAKERS:
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY
View all episodes
By Joseph Kim
4.9
77 ratings
We discuss the impact, economics, and advantages of mobile web stores in a deep discussion with Gil Tov-ly, the CMO of AppCharge, a company that partners with game studios to build optimized web stores.
OUTLINE:
0:00 Intro
1:13 Motivation and economics of mobile web stores: Huge 20-30% total revenue lift
3:42 Amount of transactions through web stores vs. direct IAP, what impacts more web store transactions?
9:34 How web stores can support VIP spenders
10:40 Typical web store support provided by companies like AppCharge
11:40 impact of web stores
13:48 The player experience with web stores
18:32 breakdown of support services to help developers roll out a web store
25:25 How to evaluate webstore partners
28:25 Current legal and regulatory environment around web stores - what are the limitations?
31:18 Rise of alternative app stores and side-loading
32:30 Building direct relationships with customers by having your own web store
36:25 What does the future look like for player monetization channels in 5-10 years
39:30 More info about AppCharge - what is their promotional pitch?
👇 EPISODE LINKS:
- AppCharge: https://appcharge.com/
- Gil Tov-ly: https://www.linkedin.com/in/giltovly/
SUBSCRIBE TO GAMEMAKERS:
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY
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