Key Points: 

• How Appcues got their start (01:13)
• What to do when you realize you’re not that different from your competitors (03:06)
• Why Appcues found early success through content marketing (05:45)
• My thoughts on content marketing as a long-term play (07:15)
• How Appcues approaches competitor awareness (08:30)
• I explain why studying your competition is key to differentiating (09:38)
• Why Appcues is focused on being the best experience builder in the market (11:57)
• My take on how small brands can compete with dominating, big brands (13:30)
• Appcues’ pricing strategy (14:48)
• I explain why pricing is a huge growth lever, and why it’s hard to get right (15:51)
• What Appcues is doing with the money they raised in their successful Series B round (17:21)
• Why Jackson regrets betting on the ubiquity of product analytics (19:11)
• I unpack why high-profit business models include high customer value (22:55)
• Wrap up (26:28)

Mentioned:

Appcues Website

Appcues LinkedIn

Jackson Noel LinkedIn

Jackson Noel Twitter

Ben Horowitz Twitter

Ryan Law Twitter

“Love your competitors - how great businesses do strategy” Alex Smith

Twilio

Datadog

Patrick Campbell LinkedIn

Mixpanel

Kissmetrics

Google Analytics

Prof. Jonathan Byrnes

Pendo

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL