I Love Marketing #255 Show Notes:

• Erik shares how to communicate your most important messages to your most important audience in a way that is impossible to misunderstand
• One of the most powerful, scientifically validated ways to engage your clients (HINT: Focus on S ​ ​ ​ EL ​ I .)
• The Psychology of Engagement: What every entrepreneur needs to understand about marketing their company and delivering solutions
• Steps you can take to vet a production company before hiring them
• Effective Communication Made Simple: Getting a friendly, fun, effective video created for your business that causes people to know, like and trust you
• The quickest and easiest way to differentiate yourself from competitors
• "We've never met a control we weren't able to beat": The Draw Shop makes a bold promise about the results they can deliver for your company
• The Power of Clarity: A strategy you can use that increased one business owners revenue $250,000 within 90 days
• Do THIS before, during and after you make sales if you want happy customers who refer more business to you
• Erik talks about some of his favorite Draw Shop success stories
• An enhancement tool your company can use to increase the production and effectiveness of your team
• Getting into the minds of your prospects and becoming the only product or service they want to buy