Elevating Performance (HD)

Elevating Performance (HD)

By College of CoachesBusinessEntrepreneurship
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Elevating Performance (HD) episodes

  • EP 12, Ch 1 – Driving Growth and Empowerment with Sales Leader, Kevin Piket

    Introducing Kevin Piket, Director of Business Development at Ascend Technologies. Learn of Kevin’s journey through various technology-based companies, highlighting his consistent high-impact growth and leadership roles. Discover his passion for mentoring students and empowering young entrepreneurs.

    Key Topics

    • Dedication to community empowerment and education.
    • Insights into mentoring and leadership skills in sports.

      • Guest

      Kevin Piket, Director Business Development, Ascend Technologies

      Chapters

      00:00 Introduction to Kevin Piket's Career Journey

      00:36 Kevin's Commitment to Education and Community Engagement

      About Elevator 321 and the College of Coaches

      We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com.

      2 min
    • EP 12, The Go-Giver's Guide to Sales Mastery & Lasting Impact with Kevin Piket

      Kevin, a master of consistent, high-impact growth, discusses the importance of adopting an AI First mindset in business, the value of mentorship and giving back to the community, and the lessons learned from coaching youth sports. Kevin emphasizes the significance of building relationships and the Go-Giver mindset in achieving success.

      Learn invaluable advice on mentorship, the power of curiosity, and why giving back through coaching creates an invaluable legacy.

      Key Topics

      • AI First is not just a programming mindset, but an organizational one.
      • Mentorship plays a crucial role in personal and professional growth.
      • Giving back to the community enriches both the giver and the receiver.
      • Coaching youth sports teaches valuable life lessons.
      • Building relationships is essential for success in business.
      • Mistakes should be viewed as learning opportunities.
      • The Go-Giver mindset fosters a culture of support and collaboration.
      • Engaging with the community can lead to greater professional fulfillment.
      • Investing in youth development is rewarding and impactful.
      • Collaboration among team members enhances productivity and trust.

        • Guest

        Kevin Piket, Director Business Development, Ascend Technologies

        Chapters

        00:00 Introduction to Kevin Pickett's Career Journey

        00:36 Kevin's Commitment to Education and Community Engagement
        01:10 Introduction to Ascend Technologies
        03:03 Sales Success and Metrics
        05:23 The Power of Relationship Selling
        07:37 The Go-Giver Mindset
        09:53 Team Dynamics and Collaboration
        11:32 Innovation and Market Positioning
        12:18 Adopting an AI-First Mindset in Sales
        14:08 Utilizing AI Tools for Sales Efficiency
        14:54 The Importance of CRM and Accountability
        18:16 The Power of Mentorship and Giving Back
        20:09 Learning Through Collaboration and Reverse Mentorship
        22:27 The Importance of Feedback and Continuous Improvement
        24:48 The Importance of Community Involvement
        26:17 Coaching and Mentorship in Youth Sports
        28:23 Building Character Through Sports
        30:43 The Impact of Giving Back
        32:46 Reflections on Influence and Leadership

        About Elevator 321 and the College of Coaches

        We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com.

        34 min
      • EP 14, Ch 3 – Revolutionizing Marketing with AI: Efficiency and Innovation with Marc Rosenstock

        Marc Rosenstock explores how AI is transforming marketing and production processes.  Discover how AI tools are enhancing efficiency, reducing resource use, and improving the quality of marketing assets.

        Key Topics

        • AI streamlines pre-production, production, and post-production processes, making them faster and more efficient.
        • The role of AI in media planning, creative development, and segmentation.
        • How AI helps marketers deliver greater value by optimizing resources and expanding asset creation.

          • Guest

          Marc Rosenstock, President, Rosenstock Consulting

          Chapters

          00:00 AI in Marketing: Transforming Functional Flows

          02:09 Enhancing Creative Production with AI
          02:57 AI's Role in Post-Production Efficiency
          03:15 AI Applications in Home Improvement and Design

          About Elevator 321 and the College of Coaches

          We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com.

          5 min
        • EP 14, Ch 2 – Navigating the AI Landscape in SMB Marketing with Marc Rosenstock

          Marc Rosenstock discusses the transformative impact of artificial intelligence on marketing and business practices, particularly for small and medium-sized businesses (SMBs). He emphasizes the importance of adopting a 'permanent beta' mindset, where continuous learning and adaptation are crucial in the face of rapid technological advancements.

          The discussion also highlights innovative applications of AI, such as real-time feedback systems in call centers, and the democratization of innovation, where ideas can emerge from unexpected sources.

          Key Topics

          • Artificial intelligence is reshaping marketing strategies for SMBs.
          • A mindset of continuous learning is essential in today's fast-paced environment.
          • AI can enhance efficiency in daily tasks and marketing activities.
          • Collaboration with partners using AI is crucial for success.
          • Real-time feedback systems can improve call center interactions.
          • The democratization of innovation allows ideas to emerge from anywhere.
          • Understanding AI's impact on personal and professional tasks is vital.

            • Guest

            Marc Rosenstock, President, Rosenstock Consulting

            Chapters

            00:00 The Impact of AI on Marketing Mindset

            03:17 Adopting AI in Daily Workflows
            05:45 Innovative Applications of AI Voice in Business

            About Elevator 321 and the College of Coaches

            We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com.

            9 min
          • EP 14, Ch 1 – AI in Marketing with Thought Leader Marc Rosenstock

            Introducing Marc Rosenstock, a pioneer in big data and AI-driven strategies. Discover how Mark's expertise in developing marketing, sales, and go-to-market strategies for middle market brands is shaping the future of commerce.

            Key Topics

            • Mark's journey from big data at Procter & Gamble to AI innovation in marketing.
            • The role of predictive analytics in crafting effective go-to-market strategies.
            • Insights into AI applications for small and medium-sized businesses.

              • Guest

              Marc Rosenstock, President, Rosenstock Consulting

              Chapters

              00:00 Introduction to Mark Rosenstock and His Expertise

              00:37 The Evolution of AI in Marketing Strategies


              About Elevator 321 and the College of Coaches

              We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com.

              2 min
            • EP 14, AI in Marketing: Transforming Strategies and Embracing Growth with Marc Rosenstock

              Marc Rosenstock does a deep dive into AI-driven marketing and leadership.  Discover how Marc, a visionary in big data and predictive analytics, details how AI is leveling the playing field for SMBs. He shares crucial insights into embedding AI into daily tasks, optimizing marketing workflows, and understanding AI-first partner ecosystems.

              Learn why adopting an "AI-First" mindset is vital for future success. Plus, Marc offers powerful personal advice on embracing risk and authenticity to thrive amidst rapid change.

              Key Topics

              • AI integration in marketing streamlines processes, making them more efficient and effective.
              • Embracing mistakes and learning from them is essential for personal and professional growth.
              • The evolving technology landscape requires adaptability and a willingness to learn.

                • Guest

                Marc Rosenstock, President, Rosenstock Consulting

                Chapters

                00:00 Introduction to Mark Rosenstock and His Expertise

                00:37 The Evolution of AI in Marketing Strategies
                01:01 The Impact of AI on Marketing Mindset
                04:15 Adopting AI in Daily Workflows
                06:43 Innovative Applications of AI Voice in Business
                08:59 AI in Marketing: Transforming Functional Flows
                11:04 Enhancing Creative Production with AI
                11:52 AI's Role in Post-Production Efficiency
                12:10 AI Applications in Home Improvement and Design
                13:41 Understanding the Partner Ecosystem and AI Integration
                16:53 The Shift to AI-First Mindset in Marketing
                18:42 Designing for AI: New Paradigms in Content Creation
                20:07 Leveraging AI for Small and Medium-Sized Businesses
                22:05 Embracing Risks and Authenticity
                24:22 The Importance of Learning from Mistakes

                About Elevator 321 and the College of Coaches

                We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com.

                26 min
              • EP 14, Ch 5 – Embracing Risk and Authenticity: Lessons for Success with Marc Rosenstock

                Marc Rosenstock delves into the importance of taking risks and being authentic in both personal and professional life.  Marc details how embracing mistakes and learning from them can lead to greater success and adaptability in a rapidly changing world.

                Key Topics

                • The value of taking risks and learning from mistakes in achieving success.
                • The importance of authenticity in personal and professional growth.
                • How the fast-paced technology landscape demands adaptability and continuous learning.

                  • Guest

                  Marc Rosenstock, President, Rosenstock Consulting

                  Chapters

                  00:00 Embracing Risks and Authenticity

                  02:21 The Importance of Learning from Mistakes

                  About Elevator 321 and the College of Coaches

                  We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com.

                  4 min
                • EP 14, Ch 4 – The Importance of AI in Partner Ecosystems with Marc Rosenstock

                  Marc Rosenstock discusses the integration of artificial intelligence (AI) within partner ecosystems, emphasizing the importance of understanding how partners utilize AI in their workflows. He highlights the need for businesses to adopt an AI First mindset, particularly in content creation and marketing strategies.

                  The discussion also touches on how small and medium-sized businesses can leverage AI tools to compete effectively in the market.

                  Key Topics

                  • It's critical to understand how partners use AI.
                  • Knowing the strengths and weaknesses of AI tools is essential.
                  • AI is changing the landscape of content creation and SEO.
                  • Businesses must design content for AI consumption.
                  • An AI-first mindset can transform marketing strategies.
                  • Understanding data sources is vital for effective AI use.
                  • AI can help optimize customer targeting and engagement.
                  • The integration of AI can level the playing field for smaller companies.
                  • Designing for AI requires new approaches and thinking.

                    • Guest

                    Marc Rosenstock, President, Rosenstock Consulting

                    Chapters

                    00:00 Understanding the Partner Ecosystem and AI Integration

                    03:16 The Shift to AI-First Mindset in Marketing
                    05:05 Designing for AI: New Paradigms in Content Creation
                    06:30 Leveraging AI for Small and Medium-Sized Businesses

                    About Elevator 321 and the College of Coaches

                    We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com.

                    9 min
                  • EP 11, Modern Sales Mastery – Insights on Selling Smarter in the AI Era with Paul H. Pearce

                    Join us in this insightful episode as Paul H. Pearce, President of the Americas for Great Demo!, shares his expertise on transforming sales demos into buyer-centric conversations. Discover how to engage customers by focusing on their needs and becoming a trusted advisor in the sales process.

                    Key Topics

                    • Shift from feature-focused to buyer-centric demos
                    • Treat buyers' time as precious and focus on solving their problems
                    • Understand changing buyer behaviors to become a trusted advisor
                    • The importance of discipline and repetition in sales success

                      • Guest

                      Paul H. Pearce, President Americas, Great Demo!

                      Chapters

                      00:00 Introduction to Paul H. Pierce

                      00:36 The Importance of Discovery Methodologies in SaaS Sales
                      00:58 Introduction of Great Demo! and their Doing Discovery
                      02:08 Transforming Sales Demos: From Features to Outcomes
                      03:40 The Psychology of Effective Demos
                      05:14 Understanding Buyer Behavior and Sales Strategy
                      06:31 The Impact of AI on Sales and Coaching
                      07:36 AI-First Approach in Business
                      09:04 Leveraging AI for Effective Storytelling
                      11:44 Insights from AI Data Analysis
                      12:55 Engaging Clients with the End in Mind
                      14:51 Transforming Demos into Conversations
                      15:11 Overcoming Objections in Sales Training
                      16:25 Applying Human Psychology to Sales Demos
                      17:53 Military Training and Corporate Sales Parallels
                      20:20 The Importance of Methodology in Sales
                      21:50 Understanding the Forgetting Curve
                      24:24 Leadership's Role in Sales Training Accountability
                      25:48 Advice for Young Leaders
                      27:26 The Importance of Hard Work and Preparation
                      30:04 Building Confidence and Trust in Leadership

                      About Elevator 321 and the College of Coaches

                      We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com.

                      32 min
                    • EP 09, Scaling Growth, Lessons from Microsoft and Beyond with Diana Gibson

                      Join us as we explore the transformative power of networking and personal growth with industry expert Diana Gibson.  Diana shares her journey from data entry to leading global divisions at Microsoft, emphasizing the importance of curiosity, mentorship, and building meaningful connections.  Discover the importance of strategic acquisitions, the role of change management, and the value of networking and mentorship in today's dynamic work environment.

                      Key Topics

                      • The art of integrating new capabilities and the importance of strategic partnerships
                      • How to effectively manage change and ensure alignment across teams
                      • The significance of networking and learning from diverse workforces
                      • Advice for young professionals on embracing curiosity and seeking mentorship.

                        • Guest

                        Diana Gibson, Former Vice President at Microsoft

                        Chapters

                        00:00 Introduction to Diana Gibson's Career Journey

                        00:37 Leadership and Strategic Acumen at Microsoft
                        00:54 Building New Capabilities in Organizations
                        02:20 Risks and Rewards of Partnering
                        03:33 Lessons Learned in Integration and Change Management
                        05:18 The dangerous 'Not Invented Here' Mindset
                        06:16 The Evolution of Change Management
                        08:28 Integrating Change Management in Corporate Culture
                        10:21 The Importance of Leadership in Change Management
                        11:09 Scaling Operations and Team Structure
                        13:33 Customer Success: Key Characteristics and Integration
                        15:52 Customer-Centric Approach in Emerging Companies
                        17:20 Reflecting on Career Wisdom
                        17:39 Be Curious, Not Judgemental
                        18:26 The Importance of Networking
                        19:50 Learning Between Generations
                        20:53 Listening and the Power of Laughter

                        About Elevator 321 and the College of Coaches

                        We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com.

                        23 min

                      About Elevating Performance (HD)

                      From the publisher's feed

                      Elevating Performance is for leaders and sales pros seeking an edge. Hosted by Mark A. Dronen with expert guests, each episode delivers sharp insights on leadership, sales ecosystems, and emerging…