Elevating Performance (HD)

By College of Coaches

Elevating Performance is for leaders and sales pros seeking an edge. Hosted by Mark A. Dronen with expert guests, each episode delivers sharp insights on leadership, sales ecosystems, and emerging tec... more

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FAQs about Elevating Performance (HD):

How many episodes does Elevating Performance (HD) have?

The podcast currently has 76 episodes available.

Elevating Performance (HD) episodes:

August 19, 2025EP 12, Ch 1 – Driving Growth and Empowerment with Sales Leader, Kevin Piket
Introducing Kevin Piket, Director of Business Development at Ascend Technologies. Learn of Kevin’s journey through various technology-based companies, highlighting his consistent high-impact growth and leadership roles. Discover his passion for mentoring students and empowering young entrepreneurs.
Key Topics
Dedication to community empowerment and education.
Insights into mentoring and leadership skills in sports.
Guest
Kevin Piket, Director Business Development, Ascend Technologies
Chapters
00:00 Introduction to Kevin Piket's Career Journey
00:36 Kevin's Commitment to Education and Community Engagement
About Elevator 321 and the College of Coaches
We’re about moving the needle for leaders of tech-driven business. We should talk. Reach us at Elevator321.com.
...more
2min
August 19, 2025EP 12, The Go-Giver's Guide to Sales Mastery & Lasting Impact with Kevin Piket
Kevin, a master of consistent, high-impact growth, discusses the importance of adopting an AI First mindset in business, the value of mentorship and giving back to the community, and the lessons learned from coaching youth sports. Kevin emphasizes the significance of building relationships and the Go-Giver mindset in achieving success.
Learn invaluable advice on mentorship, the power of curiosity, and why giving back through coaching creates an invaluable legacy.
Key Topics
AI First is not just a programming mindset, but an organizational one.
Mentorship plays a crucial role in personal and professional growth.
Giving back to the community enriches both the giver and the receiver.
Coaching youth sports teaches valuable life lessons.
Building relationships is essential for success in business.
Mistakes should be viewed as learning opportunities.
The Go-Giver mindset fosters a culture of support and collaboration.
Engaging with the community can lead to greater professional fulfillment.
Investing in youth development is rewarding and impactful.
Collaboration among team members enhances productivity and trust.
Guest
Kevin Piket, Director Business Development, Ascend Technologies
Chapters
00:00 Introduction to Kevin Pickett's Career Journey
00:36 Kevin's Commitment to Education and Community Engagement
01:10 Introduction to Ascend Technologies
03:03 Sales Success and Metrics
05:23 The Power of Relationship Selling
07:37 The Go-Giver Mindset
09:53 Team Dynamics and Collaboration
11:32 Innovation and Market Positioning
12:18 Adopting an AI-First Mindset in Sales
14:08 Utilizing AI Tools for Sales Efficiency
14:54 The Importance of CRM and Accountability
18:16 The Power of Mentorship and Giving Back
20:09 Learning Through Collaboration and Reverse Mentorship
22:27 The Importance of Feedback and Continuous Improvement
24:48 The Importance of Community Involvement
26:17 Coaching and Mentorship in Youth Sports
28:23 Building Character Through Sports
30:43 The Impact of Giving Back
32:46 Reflections on Influence and Leadership
About Elevator 321 and the College of Coaches
We’re about moving the needle for leaders of tech-driven business. We should talk. Reach us at Elevator321.com.
...more
34min
August 19, 2025EP 14, Ch 3 – Revolutionizing Marketing with AI: Efficiency and Innovation with Marc Rosenstock
Marc Rosenstock explores how AI is transforming marketing and production processes. Discover how AI tools are enhancing efficiency, reducing resource use, and improving the quality of marketing assets.
Key Topics
AI streamlines pre-production, production, and post-production processes, making them faster and more efficient.
The role of AI in media planning, creative development, and segmentation.
How AI helps marketers deliver greater value by optimizing resources and expanding asset creation.
Guest
Marc Rosenstock, President, Rosenstock Consulting
Chapters
00:00 AI in Marketing: Transforming Functional Flows
02:09 Enhancing Creative Production with AI
02:57 AI's Role in Post-Production Efficiency
03:15 AI Applications in Home Improvement and Design
About Elevator 321 and the College of Coaches
We’re about moving the needle for leaders of tech-driven business. We should talk. Reach us at Elevator321.com.
...more
5min
August 19, 2025EP 14, Ch 2 – Navigating the AI Landscape in SMB Marketing with Marc Rosenstock
Marc Rosenstock discusses the transformative impact of artificial intelligence on marketing and business practices, particularly for small and medium-sized businesses (SMBs). He emphasizes the importance of adopting a 'permanent beta' mindset, where continuous learning and adaptation are crucial in the face of rapid technological advancements.
The discussion also highlights innovative applications of AI, such as real-time feedback systems in call centers, and the democratization of innovation, where ideas can emerge from unexpected sources.
Key Topics
Artificial intelligence is reshaping marketing strategies for SMBs.
A mindset of continuous learning is essential in today's fast-paced environment.
AI can enhance efficiency in daily tasks and marketing activities.
Collaboration with partners using AI is crucial for success.
Real-time feedback systems can improve call center interactions.
The democratization of innovation allows ideas to emerge from anywhere.
Understanding AI's impact on personal and professional tasks is vital.
Guest
Marc Rosenstock, President, Rosenstock Consulting
Chapters
00:00 The Impact of AI on Marketing Mindset
03:17 Adopting AI in Daily Workflows
05:45 Innovative Applications of AI Voice in Business
About Elevator 321 and the College of Coaches
We’re about moving the needle for leaders of tech-driven business. We should talk. Reach us at Elevator321.com.
...more
9min
August 19, 2025EP 14, Ch 1 – AI in Marketing with Thought Leader Marc Rosenstock
Introducing Marc Rosenstock, a pioneer in big data and AI-driven strategies. Discover how Mark's expertise in developing marketing, sales, and go-to-market strategies for middle market brands is shaping the future of commerce.
Key Topics
Mark's journey from big data at Procter & Gamble to AI innovation in marketing.
The role of predictive analytics in crafting effective go-to-market strategies.
Insights into AI applications for small and medium-sized businesses.
Guest
Marc Rosenstock, President, Rosenstock Consulting
Chapters
00:00 Introduction to Mark Rosenstock and His Expertise
00:37 The Evolution of AI in Marketing Strategies

About Elevator 321 and the College of Coaches
We’re about moving the needle for leaders of tech-driven business. We should talk. Reach us at Elevator321.com.
...more
2min
August 18, 2025EP 14, AI in Marketing: Transforming Strategies and Embracing Growth with Marc Rosenstock
Marc Rosenstock does a deep dive into AI-driven marketing and leadership. Discover how Marc, a visionary in big data and predictive analytics, details how AI is leveling the playing field for SMBs. He shares crucial insights into embedding AI into daily tasks, optimizing marketing workflows, and understanding AI-first partner ecosystems.
Learn why adopting an "AI-First" mindset is vital for future success. Plus, Marc offers powerful personal advice on embracing risk and authenticity to thrive amidst rapid change.
Key Topics
AI integration in marketing streamlines processes, making them more efficient and effective.
Embracing mistakes and learning from them is essential for personal and professional growth.
The evolving technology landscape requires adaptability and a willingness to learn.
Guest
Marc Rosenstock, President, Rosenstock Consulting
Chapters
00:00 Introduction to Mark Rosenstock and His Expertise
00:37 The Evolution of AI in Marketing Strategies
01:01 The Impact of AI on Marketing Mindset
04:15 Adopting AI in Daily Workflows
06:43 Innovative Applications of AI Voice in Business
08:59 AI in Marketing: Transforming Functional Flows
11:04 Enhancing Creative Production with AI
11:52 AI's Role in Post-Production Efficiency
12:10 AI Applications in Home Improvement and Design
13:41 Understanding the Partner Ecosystem and AI Integration
16:53 The Shift to AI-First Mindset in Marketing
18:42 Designing for AI: New Paradigms in Content Creation
20:07 Leveraging AI for Small and Medium-Sized Businesses
22:05 Embracing Risks and Authenticity
24:22 The Importance of Learning from Mistakes
About Elevator 321 and the College of Coaches
We’re about moving the needle for leaders of tech-driven business. We should talk. Reach us at Elevator321.com.
...more
26min
August 18, 2025EP 14, Ch 5 – Embracing Risk and Authenticity: Lessons for Success with Marc Rosenstock
Marc Rosenstock delves into the importance of taking risks and being authentic in both personal and professional life. Marc details how embracing mistakes and learning from them can lead to greater success and adaptability in a rapidly changing world.
Key Topics
The value of taking risks and learning from mistakes in achieving success.
The importance of authenticity in personal and professional growth.
How the fast-paced technology landscape demands adaptability and continuous learning.
Guest
Marc Rosenstock, President, Rosenstock Consulting
Chapters
00:00 Embracing Risks and Authenticity
02:21 The Importance of Learning from Mistakes
About Elevator 321 and the College of Coaches
We’re about moving the needle for leaders of tech-driven business. We should talk. Reach us at Elevator321.com.
...more
4min
August 18, 2025EP 14, Ch 4 – The Importance of AI in Partner Ecosystems with Marc Rosenstock
Marc Rosenstock discusses the integration of artificial intelligence (AI) within partner ecosystems, emphasizing the importance of understanding how partners utilize AI in their workflows. He highlights the need for businesses to adopt an AI First mindset, particularly in content creation and marketing strategies.
The discussion also touches on how small and medium-sized businesses can leverage AI tools to compete effectively in the market.
Key Topics
It's critical to understand how partners use AI.
Knowing the strengths and weaknesses of AI tools is essential.
AI is changing the landscape of content creation and SEO.
Businesses must design content for AI consumption.
An AI-first mindset can transform marketing strategies.
Understanding data sources is vital for effective AI use.
AI can help optimize customer targeting and engagement.
The integration of AI can level the playing field for smaller companies.
Designing for AI requires new approaches and thinking.
Guest
Marc Rosenstock, President, Rosenstock Consulting
Chapters
00:00 Understanding the Partner Ecosystem and AI Integration
03:16 The Shift to AI-First Mindset in Marketing
05:05 Designing for AI: New Paradigms in Content Creation
06:30 Leveraging AI for Small and Medium-Sized Businesses
About Elevator 321 and the College of Coaches
We’re about moving the needle for leaders of tech-driven business. We should talk. Reach us at Elevator321.com.
...more
9min
August 15, 2025EP 11, Modern Sales Mastery – Insights on Selling Smarter in the AI Era with Paul H. Pearce
Join us in this insightful episode as Paul H. Pearce, President of the Americas for Great Demo!, shares his expertise on transforming sales demos into buyer-centric conversations. Discover how to engage customers by focusing on their needs and becoming a trusted advisor in the sales process.
Key Topics
Shift from feature-focused to buyer-centric demos
Treat buyers' time as precious and focus on solving their problems
Understand changing buyer behaviors to become a trusted advisor
The importance of discipline and repetition in sales success
Guest
Paul H. Pearce, President Americas, Great Demo!
Chapters
00:00 Introduction to Paul H. Pierce
00:36 The Importance of Discovery Methodologies in SaaS Sales
00:58 Introduction of Great Demo! and their Doing Discovery
02:08 Transforming Sales Demos: From Features to Outcomes
03:40 The Psychology of Effective Demos
05:14 Understanding Buyer Behavior and Sales Strategy
06:31 The Impact of AI on Sales and Coaching
07:36 AI-First Approach in Business
09:04 Leveraging AI for Effective Storytelling
11:44 Insights from AI Data Analysis
12:55 Engaging Clients with the End in Mind
14:51 Transforming Demos into Conversations
15:11 Overcoming Objections in Sales Training
16:25 Applying Human Psychology to Sales Demos
17:53 Military Training and Corporate Sales Parallels
20:20 The Importance of Methodology in Sales
21:50 Understanding the Forgetting Curve
24:24 Leadership's Role in Sales Training Accountability
25:48 Advice for Young Leaders
27:26 The Importance of Hard Work and Preparation
30:04 Building Confidence and Trust in Leadership
About Elevator 321 and the College of Coaches
We’re about moving the needle for leaders of tech-driven business. We should talk. Reach us at Elevator321.com.
...more
32min
August 14, 2025EP 09, Scaling Growth, Lessons from Microsoft and Beyond with Diana Gibson
Join us as we explore the transformative power of networking and personal growth with industry expert Diana Gibson. Diana shares her journey from data entry to leading global divisions at Microsoft, emphasizing the importance of curiosity, mentorship, and building meaningful connections. Discover the importance of strategic acquisitions, the role of change management, and the value of networking and mentorship in today's dynamic work environment.
Key Topics
The art of integrating new capabilities and the importance of strategic partnerships
How to effectively manage change and ensure alignment across teams
The significance of networking and learning from diverse workforces
Advice for young professionals on embracing curiosity and seeking mentorship.
Guest
Diana Gibson, Former Vice President at Microsoft
Chapters
00:00 Introduction to Diana Gibson's Career Journey
00:37 Leadership and Strategic Acumen at Microsoft
00:54 Building New Capabilities in Organizations
02:20 Risks and Rewards of Partnering
03:33 Lessons Learned in Integration and Change Management
05:18 The dangerous 'Not Invented Here' Mindset
06:16 The Evolution of Change Management
08:28 Integrating Change Management in Corporate Culture
10:21 The Importance of Leadership in Change Management
11:09 Scaling Operations and Team Structure
13:33 Customer Success: Key Characteristics and Integration
15:52 Customer-Centric Approach in Emerging Companies
17:20 Reflecting on Career Wisdom
17:39 Be Curious, Not Judgemental
18:26 The Importance of Networking
19:50 Learning Between Generations
20:53 Listening and the Power of Laughter
About Elevator 321 and the College of Coaches
We’re about moving the needle for leaders of tech-driven business. We should talk. Reach us at Elevator321.com.
...more
23min

FAQs about Elevating Performance (HD):

How many episodes does Elevating Performance (HD) have?

The podcast currently has 76 episodes available.