In this episode, Scot sits with Elizabeth Lachhar to unpack Rezolve AI’s end-to-end agentic commerce platform, including its closed retail-trained LLM, Brainpower, and modules across search, discovery, conversational commerce, checkout, and loyalty.

A lot of the agentic commerce conversation focuses on offsite experiences like ChatGPT, Perplexity, Gemini, and other AI shopping agents. But there’s another major shift happening onsite, where retailers are rethinking search, merchandising, conversational commerce, checkout, loyalty, and personalization for an AI-native world.

Elizabeth brings a deep enterprise background from Microsoft, Google, Oracle, and more, and now works with retailers, brands, food service, hospitality, and B2B companies navigating this transition.

Highlights 

• Why onsite agentic commerce matters just as much as offsite AI shopping agents
• How Rezolve AI approaches search, merchandising, conversational commerce, checkout, loyalty, and geolocation
• Why closed, retail-trained LLMs may matter for hallucination, security, and enterprise trust
• How conversational commerce can help retailers move beyond flat, 2D ecommerce experiences
• Why B2B discovery is a major agentic commerce use case
• How loyalty, memory, and past purchases can create better personalization
• What retailers are asking about right now: security, compliance, fraud, ROI, and partner strategy
• Why Elizabeth believes agentic commerce is already here, not years away
• What Generation Alpha could mean for the future of shopping experiences by 2030

Agentic commerce is also about rebuilding the onsite experience so retailers can understand, personalize, transact, and convert in a world where consumers expect commerce to be faster, smarter, and more conversational.

Timestamps

 00:00 — Introduction to Retailgentic
 01:34 — Meet Elizabeth Lacchar of Resolve AI
 04:18 — Elizabeth’s background at Microsoft, Google, Oracle, and more
 07:14 — Why she joined Resolve AI
 09:54 — What Resolve AI does
 10:32 — The end-to-end agentic commerce platform
 11:29 — Quick service, geolocation, and hospitality use cases
 13:25 — Search, discovery, merchandising, and visualization
 15:08 — B2B catalogs and complex SKU discovery
 17:12 — Why agentic commerce is different from legacy site search
 18:11 — Resolve’s closed LLM, Brainpower
 20:26 — Checkout, wallets, crypto, and international payments
 26:02 — Loyalty, data, and the full customer lifecycle
 29:50 — Brain Suite, Brain Commerce, Brain Checkout, and Brain Assist
 31:09 — Resolve AI’s customer mix
 34:22 — Elizabeth’s role as EVP of the Americas
 35:55 — Vibe check: where retailers are in adoption
 38:31 — Is agentic commerce a race to the bottom?
 40:28 — Fraud, bots, security, and guardrails
 42:35 — Selling agentic commerce across enterprise teams
 46:26 — Predictions for holiday and 2030
 49:41 — Where to learn more about Resolve AI

👉 Connect with Elizabeth Lachhar: https://www.linkedin.com/in/elizabeth-lachhar/
👉 Learn more about Rezolve Ai: https://www.linkedin.com/company/airezolve/

🧠 Want to stay ahead in AI commerce? Subscribe and follow along:
📰 Subscribe to the free Substack: retailgentic.ai
📺 Watch episodes on YouTube & Subscribe for updates: https://www.youtube.com/@Retailgentic