Ellen Tucker is the VP of Revenue & Expositions at PPAI, and she was kind enough to hold our hands through this crazy idea that printers can actually expand into the world of promotional products. Turns out it's actually not as daunting as we've always thought it to be. Topics of discussion include: Playing injured, Mr. Vegas, the first steps to take in getting into the promo product game, the supply chain behind promo products, why we should consider expanding outside of screen printing, samples, trending products, trade shows, and puppy pop-ups.